Selling on fonQ.
From Utrecht, fonQ sells furniture, lighting and everything around the table to buyers in the Netherlands and Belgium. e-tailize prepares your range for that audience and runs catalogue, Dutch text, stock and orders from one layer.
- Range weighed against the Dutch home market
- Catalogue loaded into the PIM
- EANs, materials and dimensions filled in
- Dutch copy written and proofread
- Stock and orders on one dashboard
How do you start selling on fonQ?
Begin with the product side. fonQ serves shoppers who furnish a home in the Netherlands and Belgium, so every item wants an EAN, Dutch text, honest dimensions and materials, plus imagery that survives a styled category page. e-tailize builds that base once and keeps stock and orders aligned afterwards. Whether your brand belongs on this channel, and whether it pays, is what the free exploration call settles.
fonQ at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | The Netherlands and BelgiumTwo shopfronts in Dutch, fonq.nl and fonq.be. |
|---|---|
| Home base | Utrecht, Reactorweg 53Home of the shop that calls itself the online home boulevard. |
| Range | Furniture, lighting, home accessories, cooking and diningPlus garden, sleeping, bathroom, baby and kids. |
| Owner | Etrias, an ecommerce group based in BilthovenActive in home, sport and fashion. |
| Recent history | Live again since 22 May 2026Fonq Groep went bankrupt in March 2026 and restarted under Etrias. |
| Stated focus | Premium quality brands and lasting supplier relationshipsThe line Etrias published at the restart. |
| Product data | An EAN per item, Dutch copy, materials and dimensionsBuilt once in the e-tailize PIM, reused on every next channel. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair fonQ with e-tailize.
People decorating a room, not hunting a bargain
Home buyers weigh style, material and finish before price. That rewards a brand with a story, and we write your listings for that reader.
Dimensions and materials decide the sale
A sofa without depth in centimetres gets skipped. Those attributes are filled in and checked before publication.
Dutch copy that reads as Dutch
Titles, care instructions and descriptions are translated and improved on the way in, so nothing reads like an export file.
One PIM under every channel
EANs, variants, images and attributes live in one place, so work done for a home shop is instantly the base for the next marketplace.
Bulky goods need clean stock figures
Furniture is expensive to disappoint on. Stock rules and lead times run through the layer that drives your other channels.
Two countries now, a continent after
The Netherlands and Belgium make a solid first step, and the same prepared base opens 200+ marketplaces across Europe.
Five steps. ~ One base for the home market.
- 1
Book the free exploration call
We go through your range, your margins and the Dutch home market.
✓Range reviewed✓Margins checked✓Channels shortlisted - 2
We prepare and present your case
We know what a home channel weighs: brand, styling, delivery, after sales. You go forward in those terms.
✓Brand story written✓Pricing agreed✓Assortment brief ready - 3
Your catalogue moves into the PIM
Products, variants and imagery come in once and carry everything after.
✓Products imported✓Images loaded✓Variants validated - 4
Dutch copy and complete attributes
Translation, dimensions, materials and category mapping are settled first.
✓EANs complete✓Attributes filled✓Copy translated - 5
Run it, then widen out
Stock and orders sync from one screen, and the finished base travels onward.
✓Stock in sync✓Orders routed✓Next channel picked
Sell almost anything. Almost.
What the fonQ shelf looks like
A home shop through and through. Furniture, lighting and the things that make a room feel finished sit at the heart, kitchen and garden close behind.
What we clear before anything goes out
Nothing leaves the PIM half finished. These points get a home listing rejected or buried, so we fix them at the source.
Questions sellers ask about fonQ.
What does selling on fonQ cost?
We could not source a public seller rate card for this shop, and we would rather leave a number out than print one we cannot back. Channel costs differ per category anyway, and you get the real figures in the free exploration call. The e-tailize program starts at EUR 249 per month, the fee follows the new marketplace revenue we build together, and you cancel any month.
Do my products need an EAN?
Count on it. Dutch retail identifies an article by its EAN, and without one your item cannot be matched to an existing page or created as a new one. In the e-tailize PIM you keep EANs, variants, images and attributes together, so the same catalogue also passes the checks of the next channel.
What kind of range suits fonQ?
Home and living in the broad sense: furniture, lighting, home accessories, cooking and dining, garden and balcony, sleeping, bathroom, household, baby and kids. Since the restart the shop has put the accent on premium quality brands and lasting supplier relationships. If your range sits far from that shelf, we point you at a channel where it does land.
Who owns fonQ today?
Etrias, an ecommerce group based in Bilthoven, active in home and living, sport and fashion. Fonq Groep was declared bankrupt in March 2026 and the shop went live again on 22 May 2026 under that owner, with a stated focus on quality brands and lasting supplier relationships.
Can I reach Dutch and Belgian buyers from abroad?
Yes, and it is most of what we do. A foreign brand needs a local face here: text in Dutch, service your buyers understand, delivery promises that hold and returns that land somewhere sensible. We arrange that side with you while the software keeps prices and stock aligned.
Why go through e-tailize instead of arranging it yourself?
Because the software is only half the job. We know what a home channel looks for and we present your brand in those terms, then the platform runs catalogue, translation, listing quality, stock and orders. A channel that earns you nothing costs you nothing with us.
fonQ's setup, in plain English.
One e-tailize program covers fonQ and every other channel you run. You pay along with the new marketplace revenue we build together, not per product. Whatever a channel charges on top follows its own category rules, and we walk you through those numbers first.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you in
front of fonQ.
Book a free exploration call and you leave it knowing where your range can earn in the Dutch and Belgian home market. The fee follows the new revenue we create together, so we only win when you win. And after this one? 200+ marketplaces.
