Selling on Brico Cash.
Brico Cash is the warehouse banner of the Les Mousquetaires network: materials, tools and renovation bought in volume by trade professionals and serious DIYers in France. e-tailize knows what a range like that gets measured on, writes your brand in those terms, then runs catalogue, translation, stock and orders.
Apply yourself, they review. Stuck? Expansion does it for you.
- Seller account connected
- Building catalogue imported
- EAN, SKU and VAT rate attached
- Logistics classes and lead times set
- Stock and orders in sync
How do you start selling on Brico Cash?
The marketplace runs on Mirakl and shares one structure with the other home improvement banners of the group, so a single feed serves them together. Every offer carries an EAN, a unique SKU of up to 40 characters and a VAT rate, and each product sits in a logistics category that decides its shipping cost. e-tailize prepares and presents your case, writes the French listings, then runs stock and orders.
Brico Cash at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Metropolitan France, Corsica includedThe terms scope buyers to that territory, with prices in euros including tax. |
|---|---|
| Audience | Trade professionals and experienced DIYersA warehouse format on volume, with early opening hours and delivery to site. |
| Assortment | Four universes: outdoor, works, interior and renovation |
| Seller cost | A remuneration to the marketplace operator, no published rate cardThe terms confirm it exists and that it never moves your position, since nothing here is sponsored. |
| Ranking | On a shared reference the cheapest offer shows firstUnless your seller rating falls below 4 stars, which then sets the order. |
| Delivery | Methods and cost grids come from the channel, per logistics categoryPreparation time stays yours, from 1 to 45 days. |
| Product data | An EAN, a unique SKU of maximum 40 characters and a VAT percentageThe full attribute list sits in the Mirakl back office. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Brico Cash with e-tailize.
We know what a building range is judged on
Depth, availability in volume and a delivery promise you hold. Your case gets written in that language first.
French listings and French service
Buyer questions and product text run in French. Our software translates and improves your content on the way in.
Heavy goods need the right class
Cement, timber and sanitary ware sit in logistics categories that set the shipping price. A wrong mapping quietly eats your margin.
Price and rating both do the work
Your position follows the price, and once your rating slips under 4 stars it takes over. Two levers, no luck.
One PIM for EANs, VAT and attributes
Variants, dimensions and mandatory fields live in one source, so the next channel starts from a clean catalogue.
The same base, 200+ marketplaces and integrations
Everything prepared here becomes the starting point elsewhere. Expanding turns into a decision instead of a project.
Five steps. One managed channel.
- 1
Apply, yourself or with Expansion
Apply yourself and Brico Cash reviews. Or Expansion prepares and submits your application. Brico Cash decides.
✓Range reviewed✓Application submitted✓Brico Cash decides - 2
Your catalogue lands in the PIM
Products, variants, images and prices move into one source, not a monthly file.
✓Products imported✓Images loaded✓Variants checked - 3
French copy, EANs and VAT
Offers are translated, enriched and mapped, with a SKU, EAN and rate per line.
✓EANs complete✓Attributes filled✓French copy ready - 4
Delivery classes, then live
Logistics categories, preparation times and stock rules are settled before the first order.
✓Classes mapped✓Stock in sync✓Orders routed - 5
Take the same base further
Per channel numbers show what earns, and the same catalogue opens the next one.
✓Dashboard live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What belongs on this marketplace
The category tree is pure construction and renovation: materials, tools, joinery, electrics, plumbing, hardware, paint, coverings, bathroom, kitchen, heating and the whole garden range.
What gets checked before an offer goes live
Offers stall on a missing EAN, an empty mandatory attribute, an absent VAT rate or a logistics class that does not match the pallet. Safety documents belong in the PIM first.
Questions sellers ask about Brico Cash.
What does selling on Brico Cash cost?
No rate card is published. The terms state that sellers pay the operator a remuneration for the right to list, and that this payment never changes where an offer ranks, since nothing here can be sponsored. Your percentage and your logistics classes come out of your own account terms, so we put that question on the table early. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN to list here?
Yes. The EAN goes in the product id field with the id type set to EAN, next to a unique SKU of maximum 40 characters and a VAT rate in percent. The other required attributes depend on your category and are listed in the Mirakl back office.
Who sets the delivery cost on heavy items?
The channel does. Methods and cost grids are defined centrally, and every product is tied to a logistics category that drives the price the buyer sees. Preparation time stays yours, from 1 to 45 days, which matters when an order is picked from a yard.
Does my content have to be in French?
Yes, and the service afterwards too. European sellers are documented as trading here when buyer questions are handled in French. Our software translates and rewrites your listings, so dimensions and technical fields arrive in a French a tradesman recognises.
What happens when a buyer changes their mind?
A consumer has fourteen days from the day after delivery to withdraw, and the seller refunds the product price plus the original delivery cost. The legal conformity and hidden defect guarantees sit with the seller, and a repaired item gains six months of extra cover.
Can e-tailize get my brand onto Brico Cash?
Whether your brand belongs here, and whether the numbers justify it, is exactly what the free exploration call is for. We know what this kind of channel looks for and present your range in those terms. We never promise a place. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Brico Cash's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. What the channel charges sits in your account terms.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and see where your building range has room and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. Afterwards, 200+ marketplaces and integrations from the same base.
