Terms of Service
Last updated: 27 August 2026
In short: These Terms explain the B2B relationship between e-tailize and business customers. The marketplace exploration call and the Marketplace Scan are free of charge, the paid program starts at signing with a first-month payment of €349, and ongoing use is governed by the order form and these Terms.
1. Who we are
The Services are provided by e-tailize B.V., trading as e-tailize, a company established in the Netherlands with registered office at Vanadiumweg 25, 3812 PX Amersfoort, Netherlands, Chamber of Commerce number 83219412 and VAT number NL862775930B01.
These Terms apply only to business customers. The Services are not intended for consumers.
These Terms apply to all offers and agreements for the Services. The applicability of any purchase terms or other general terms of the Customer is expressly excluded.
In the event of a conflict between documents, the following order of precedence applies: first the signed quote or order form, then the data processing agreement, then these Terms.
For customers who contracted under the previously applicable NLdigital terms or earlier e-tailize user terms, these Terms replace those terms from acceptance or from the first renewal after publication, unless an order form states otherwise.
2. Definitions
- Customer means the business entity that signs an order form or otherwise uses the Services.
- Services means the marketplace exploration call, the Marketplace Scan, marketplace onboarding support, the e-tailize platform, the AI chat interface, integrations, support and related services.
- Marketplace exploration call means the free introductory call in which e-tailize gives the Customer a first estimate of its marketplace potential.
- Marketplace Scan means the assessment of the Customer business against supported marketplaces and integrations, provided free of charge unless an order form states otherwise.
- Platform means the e-tailize software environment used to manage catalogue data, stock, orders, analytics, ads and connected marketplace workflows.
- MCP means the product for developers that allows builders to access selected e-tailize integrations through a model context protocol interface.
- Customer Data means data provided by or for the Customer, including product catalogue data, order data, marketplace credentials, business data and personal data.
- Subscription means paid access to the Services from the moment the order form is signed and the first monthly payment of €349 is made.
3. Services
e-tailize helps business sellers identify suitable marketplaces, get onboarded to selected marketplaces and operate marketplace work through the Platform.
The Services may include AI chat workflows, marketplace integrations, product catalogue processing, order and stock synchronisation, analytics, advertising tooling and developer access through the MCP.
Marketplaces are independent third parties. Their admission rules, seller terms, outages and decisions are outside e-tailize control.
e-tailize performs the Services to a best efforts standard. e-tailize does not warrant uninterrupted or error free operation, marketplace admission outcomes or specific revenue results, except where an order form expressly states a guarantee.
After the onboarding call the Customer itself puts its products live on each new marketplace through the Platform (product data, content, prices and stock). e-tailize provides the software, the guidance and the support; it does not perform the listing work for the Customer unless agreed separately in writing. Any timeline e-tailize mentions for KYC or activation is an indication only, never a commitment: KYC and activation are decided by the marketplace and the parties involved, such as bol, outside e-tailize control.
Calls between e-tailize and the Customer, including the marketplace exploration call, demos, onboarding calls and support calls, may be recorded and transcribed with AI note-taking tools for notes, follow-up and an accurate record of what was agreed. Participants are informed in advance and the Privacy Policy describes the processing. A participant may object at the start of a call, in which case e-tailize takes notes by hand.
4. Account creation and access
- The Customer must provide accurate business information and keep account details current.
- Only authorised users acting for the Customer may access the Services.
- The Customer is responsible for user activity, credentials and connected marketplace accounts.
- e-tailize may suspend access where reasonably necessary to protect the Services, comply with law or prevent misuse.
5. Commercial model
- The marketplace exploration call and the Marketplace Scan are free of charge unless an order form states otherwise.
- No payment is due for the Scan itself.
- The paid program starts when the Customer signs the order form and completes the first-month payment of €349; the monthly cycle runs from that payment.
- Pricing follows the revenue-based subscription tiers. The exact commercial terms, including the subscription tier, continuation fee and guarantee terms, are stated in the quote or order form the Customer receives.
- Quotes signed before 27 August 2026 keep the ladder and start payment stated in their own order form.
- A standard quote covers up to 5,000 products; above that e-tailize may charge an additional fee, always discussed with the Customer first and applied only once confirmed in writing, never silently. AI features in the Platform run on a monthly AI token allowance sized for normal use of the product count stated in the order form; image AI uses tokens faster and is more limited. Is the allowance used up before it resets, the Customer waits for the reset or buys additional tokens at the then-current rate; nothing is charged without the Customer's order. The Fair Use Policy published on e-tailize.com applies and forms part of the agreement.
- Where the order form includes the standard guarantee terms, these comprise: a right to cancel within 72 hours of signing with a full refund of any amount paid, which ends earlier only where the client actively waives it via a verified confirmation step, or books an onboarding call that starts within those 72 hours, in which case it ends at the scheduled start of that call, as stated at booking; does that call not take place while e-tailize has not yet done irreversible work, the remaining option revives, but never beyond the original 72-hour deadline; a 90 day money back guarantee with two clocks: the nothing-live clock runs 90 days from the moment the Customer's input is complete, and where no new marketplace has gone live in that period, all amounts paid are refunded, including the €349 start fee, but only when the cause lies with e-tailize, meaning that no marketplace account was obtained through e-tailize, or that the account was obtained but the e-tailize software did not work so the Customer could not put its products live, and not when the Customer had account access and working software but did not put its products live itself; the revenue clock runs 90 days from the moment half of the agreed assortment is live, and where the new marketplace revenue in that period does not cover the e-tailize fees, the e-tailize fees paid since signing are refunded; both refunds require that the agreement is still running and that the Customer has cooperated, and a claim is assessed after the period has ended; termination in any month by email; and a start fee of €349 that constitutes the first subscription month, with the monthly cycle running from that payment.
- On termination, closing marketplace accounts opened by e-tailize is free of charge. If the Customer keeps such an account to operate itself, a one-time account buyout fee may apply as stated in the order form. On a standard order form that fee is 18 times the reference monthly fee in paid months 1 to 6, 12 times in paid months 7 to 12, 8 times in paid months 13 to 24, 4 times in paid months 25 to 36 and zero after 36 paid months; in the first 6 paid months the reference monthly fee is the average of the monthly fees invoiced so far, and it is never below the minimum reference fee stated in the order form. Leaving without evidence of closure, operating the account outside e-tailize or reopening it within 12 months counts as keeping it. Where the order form includes the Loyalty bonus, an account that completes 36 paid months converts to the software plans and terms printed in that order form, measured month by month on that month's revenue and never more than 5 times the Scale price, in 12-month terms; the Customer can decline the first term before it starts and cancel a later term in writing at least 60 days before it renews, unless the order form states another notice period.
- Any revenue guarantee, refund, credit or no payment promise applies only as written in the quote or order form.
- If no new marketplace has gone live within the guarantee period stated in the order form because of e-tailize, meaning that no marketplace account was obtained through e-tailize for a reason on e-tailize's side, or that the e-tailize software did not work, the standard 90 day money back guarantee applies: all amounts paid are refunded, including the €349 first month, unless the order form clearly states otherwise. It does not apply where the Customer had account access and working software but did not put its products live itself.
6. Billing and payment
- All fees are in EUR unless the order form states otherwise.
- Fees are exclusive of VAT and other applicable taxes unless stated otherwise.
- Invoices are payable within 14 days from invoice date.
- Late payments may lead to interest, collection costs and suspension after reasonable notice.
- Revenue based fees are calculated from the revenue definition and data sources in the order form.
- The Customer may not suspend payment or set off amounts against e-tailize invoices.
- If a direct debit fails or is reversed, e-tailize may charge reasonable administration costs and require another payment method.
- Fixed fees in a signed order form are indexed once a year on 1 January by the Dutch consumer price index (CBS CPI), capped at 5% per year and never below 0%, automatically and as set out in that order form; revenue tier mechanics and percentages are not affected. Outside that, e-tailize may revise list prices with reasonable written notice.
- The e-tailize records of usage and created revenue serve as evidence for fee calculation, subject to proof to the contrary by the Customer.
- Where several Customer group entities use one account or order form, each entity is jointly and severally liable for the fees.
7. Term, renewal and termination
- The term starts on the effective date in the order form or when the Customer first uses the paid Services.
- Renewal and notice periods, including any 12-month Loyalty bonus terms and their notice period, are stated in the quote or order form.
- Either party may terminate for material breach if the breach is not cured within a reasonable written cure period.
- Either party may terminate with immediate effect if the other party is declared bankrupt, is granted suspension of payments or ceases its business.
- Termination does not unwind what has already been performed; amounts due for Services performed before termination remain payable.
- On termination, Customer access ends and e-tailize will return or delete Customer Data in line with the DPA and retention policy.
8. Customer obligations
- Provide accurate product, company, credential and marketplace information.
- Comply with connected marketplace terms and applicable laws.
- Do not upload unlawful, misleading, infringing or unsafe product content.
- Do not misuse the AI interface, integrations, MCP or connected marketplaces.
- Maintain all rights needed for e-tailize to process Customer Data and perform the Services.
- Provide timely cooperation, information and decisions. Agreed timelines are indicative and depend on Customer cooperation and marketplace processing times.
- Inform colleagues and other participants the Customer invites to a call that e-tailize may record and transcribe calls.
9. Availability and maintenance
e-tailize aims to keep the Services available and secure, but does not commit to a specific uptime percentage or service level unless an order form expressly states one.
Scheduled maintenance, emergency maintenance, marketplace outages and interruptions of external services may affect availability.
e-tailize may improve, modify or discontinue features of the Services. Where a change materially reduces core functionality, e-tailize will give reasonable advance notice.
10. Intellectual property
- e-tailize and its licensors own the Platform, MCP, integrations, software, workflows, documentation and related intellectual property.
- The Customer receives a non exclusive, non transferable right to use the Platform for its own business during the term. The Customer may not copy, modify, reverse engineer, rent out or make the Platform available to third parties, except as agreed in writing or allowed by mandatory law.
- The Customer owns Customer Data, including its catalogue, product content and business data.
- The Customer grants e-tailize the rights needed to process Customer Data and provide the Services.
- Feedback may be used by e-tailize without restriction, provided it does not disclose Customer confidential information.
11. Publicity and customer logo use
Once the Customer becomes a paying customer, the Customer grants e-tailize permission to use the Customer name and logo on the e-tailize website, customer lists, sales materials and promotional materials to identify the Customer as an e-tailize customer.
e-tailize will use the Customer name and logo in a reasonable and professional way and will follow written brand guidelines provided by the Customer where practical.
12. Confidentiality
Each party must protect the other party confidential information with reasonable care and may use it only to perform or receive the Services.
Confidentiality does not apply to information that is public, independently developed, lawfully received from another source or required to be disclosed by law.
13. Liability
To the maximum extent permitted under Dutch law, e-tailize is not liable for indirect damages, lost profits, lost revenue, loss of goodwill, loss of data, marketplace rejection or decisions taken by marketplaces.
The total liability of e-tailize for all claims is capped at the fees paid by the Customer to e-tailize in the 12 months before the event giving rise to the claim.
Nothing in these Terms excludes liability that cannot be excluded under applicable law, including liability for intent or deliberate recklessness where Dutch law does not allow exclusion.
Liability for an attributable failure only arises after the Customer has given e-tailize written notice of default with a reasonable cure period and the failure remains uncured, except where performance is permanently impossible.
Claims for damages must be reported to e-tailize in writing without undue delay after discovery and lapse 12 months after the event giving rise to the claim, unless mandatory law provides otherwise.
These limitations also apply for the benefit of e-tailize directors, staff and subcontractors.
14. Indemnification
The Customer will indemnify e-tailize against claims arising from Customer Data, product content, marketplace violations, unlawful use of the Services or breach of these Terms.
15. Force majeure
Neither party is liable for delay or failure caused by events outside reasonable control, including internet failures, marketplace outages, cloud provider incidents, strikes, war, government action and natural disasters.
If force majeure lasts longer than 60 days, either party may terminate the affected Services in writing. Services already performed remain payable on a pro rata basis.
16. Changes to these Terms
e-tailize may update these Terms with reasonable notice. Material changes will not apply retroactively unless required by law or necessary for security, compliance or changes in external services.
Changes to these Terms do not apply to a running signed order form during its current term without the Customer's consent.
17. Governing law, courts and general provisions
These Terms are governed by Dutch law. Disputes will be submitted to the competent court of the Midden-Nederland District Court, location Utrecht, unless mandatory law requires another venue.
If a provision of these Terms is void or voidable, the remaining provisions stay in force and the affected provision is replaced by a valid provision that matches its purpose as closely as possible.
The Customer may not assign or pledge rights or obligations under these Terms without prior written consent of e-tailize. e-tailize may assign these Terms within its group or in the context of a merger, acquisition or asset transfer.
18. Contact
Questions about these Terms can be sent to support@e-tailize.com.