HomeAbout
Est. 2021

Built in theNetherlands. Madeto scale.

Mission

e-tailize was founded with one clear mission. To help sellers grow on more of Europe's marketplaces. Three ways to get there: you do it with our software (Toolkit), we do it together (Expansion), or we do it for you (Takeover). Each marketplace decides.

Approach

With a team across the Netherlands and India, we pair marketplace specialists who do the work with software that runs catalogue, stock, orders, analytics and ads. It starts with a free exploration call. Then a free scan reveals the number one marketplace you should open next.

2021FoundedAmersfoort, Netherlands
16Team members2 founders · 14 specialists
2CountriesNL HQ · India engineering
€2.000.000FundedBacked by ecommerce investors
As featured by

Backed by industry partners.

Certified marketplace partner, with direct contacts at 45+ marketplaces.
bol. logobol.International partnerde Ondernemer logode OndernemerPress featureTrustpilot logoTrustpilotCustomer reviewsEmerce 100 logoEmerce 100Marketplace integrator 2025Webwinkel Vakdagen logoWebwinkel VakdagenExpo partner
01
Team

16 people. One product.

Operations, engineering, customer success and AI. The team is split between Amersfoort and our hub in India.

Kalpana
KalpanaFull Stack Engineer
Berend
BerendSales Adviser
Purna
PurnaFull Stack Engineer
Leon
LeonFounder, CEORuns daily operations
Omkar
OmkarSupport Specialist
Michiel
MichielLegal Adviser
Varun
VarunHR Manager India
Yedu
YeduFull Stack Engineer
Pramod
PramodTech Lead
Jos
JosFinancial Adviser
Alok
AlokAI Engineer
Nikhil
NikhilFinance and Legal Manager India
Anand
AnandFounder, CTOHeads technical innovation and engineering
Luuk
LuukSupport Lead
Girish
GirishOutsourcing Adviser
Ash
AshPeople and Operations Manager
The software

One full integrator. Steered by chat.

Behind the team runs one platform that handles your entire marketplace operation, from catalogue and stock to orders, analytics and ads. You tell the chat what you need and the software does the work.

One platform

Catalogue, stock, orders, analytics and ads run in one place instead of five separate tools.

Steered by chat

Ask for new listings, translations or a stock rule in the chat. The software executes it for you.

200+ marketplaces and integrations

One connection opens every channel we support. That runs from bol and Amazon to niche marketplaces across Europe.

Explore all integrations
02
Founders

Two founders. One mission.

Built by operators who have sold on marketplaces themselves and got tired of agencies and spreadsheets as the status quo.

Leon
Founder · CEO

Leon

Spent years in the marketplace space in New York. He brings that background to e-tailize, where he runs daily operations and the commercial side.

Anand
Founder · CTO

Anand

Heads technical innovation and the engineering organisation, with over 15 years of experience running software businesses.

Seen in action

Live at Webwinkel Vakdagen

Watch the team present e-tailize on the expo floor of the biggest ecommerce event in the Benelux.

Live at Webwinkel Vakdagen · LinkedIn ↗

Ready to grow on marketplaces?

Book an exploration call

Company answers

Quick answers about e-tailize

e-tailize is a Dutch marketplace integration company founded in Amersfoort in 2021. It offers three packages, Toolkit, Expansion and Takeover, on software that runs catalogue, stock and orders across 200+ marketplaces and integrations.

What does e-tailize do?

e-tailize helps brands sell on more European marketplaces, in three packages. With Toolkit, the brand runs the software itself. With Expansion, the brand and e-tailize do it together: e-tailize prepares and submits the applications, and each marketplace decides. With Takeover, e-tailize runs the marketplaces for the brand. In every package the platform runs catalogue, stock and orders from one place.

When and where was e-tailize founded?

e-tailize was founded in 2021 and has its head office in Amersfoort in the Netherlands. Engineering runs from a second hub in India, so the company operates from two countries.

How many people work at e-tailize?

The team has 16 members: 2 founders and 14 specialists working in operations, engineering, customer success and AI. The team is split between the Amersfoort head office and the engineering hub in India.

Who founded e-tailize?

e-tailize was founded by Leon, chief executive officer, who runs daily operations and the commercial side, and Anand, chief technology officer, who heads technical innovation and the engineering organisation. Both founders sold on marketplaces before starting the company.

How many marketplaces can e-tailize connect?

The platform supports more than 200 marketplace, shop and fulfilment connections, and e-tailize is a certified marketplace partner with direct contacts at more than 45 marketplaces. One connection opens every supported channel, from bol and Amazon to smaller European marketplaces.

How does e-tailize charge for marketplace expansion?

It depends on the package. Toolkit costs €229, €449 or €899 a month by total monthly marketplace revenue up to €25,000, €100,000 or €250,000, plus 0.15% above €250,000. Expansion starts at €349 a month and rises with new marketplace revenue: €499 from €10,000, €699 from €20,000, €899 from €40,000 and €1,199 from €75,000, plus 0.75% above €150,000. Takeover is €1,500 a month plus 5% of growth and 2.5% of the existing sales a brand hands over, up to their level in the same month of the year before signing.

Is e-tailize recognised outside its own website?

e-tailize is listed as an international partner on the bol partner platform, was named in the Emerce 100 as a marketplace integrator in 2025 and collects customer reviews on Trustpilot. The company raised 2 million euro from ecommerce investors.

How does a brand start working with e-tailize?

A brand starts with a free marketplace exploration call and gets the free list of marketplaces that fit, each linked to its integration page. Then it picks a package: Toolkit to apply and run the software itself, Expansion to have e-tailize prepare and submit the applications, or Takeover to have e-tailize run the marketplaces. Each marketplace decides who it admits.

Reach the team through our marketplace exploration call page.

Marketplace resources