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Top 30 Marketplaces in Poland

Poland is one of the fastest growing ecommerce markets in Europe, with an estimated value of $17 billion in a year. With 27.8 million internet users and a high penetration of mobile devices, Poland offers a great opportunity for online sellers to expand their reach and grow their sales. However, to succeed in this competitive market, you need to know which marketplaces are the most popular and how to leverage them effectively. 

In this article, we will introduce you to the top 30 marketplaces in Poland, based on their traffic, user base, product categories, and features. We will also show you how e-tailize can help you integrate, analyse, and advertise on these platforms with ease and efficiency.

Click here to view all the integrations e-tailize supports in Poland.

1. Amazon

This is the Polish version of the global e-commerce giant, Amazon. It launched in March 2021, offering over 100 million products in various categories, such as books, electronics, fashion, beauty, home, and garden. Amazon.pl also offers Prime membership, which gives customers access to free and fast delivery, Prime Video, Prime Music, and Prime Gaming.If you sell products that are eligible for Amazon, you can register as a seller on Amazon.pl and leverage its powerful tools, such as Fulfilment by Amazon, Sponsored Products, and Amazon Advertising.

Selling on Amazon

2. Allegro

Allegro is the undisputed leader of ecommerce in Poland, with a market share of over 50%. It has more than 16 million active users and hosts over 125 million offers across various product categories. Allegro is similar to Amazon, as it offers both new and used products, as well as services, such as travel, insurance, and entertainment. Allegro also has its own loyalty program, Allegro Smart, which gives customers free shipping, returns, and access to exclusive deals. Allegro is a must-have channel for any online seller who wants to reach the Polish market.

3. AliExpress

AliExpress is the third most visited marketplace in Poland, with over 9 million monthly visitors. It is a global platform that connects buyers and sellers from China and other countries. AliExpress offers a wide range of products, from fashion and beauty, to electronics and home appliances. AliExpress is known for its low prices, fast shipping, and buyer protection. AliExpress is a good choice for sellers who want to source products from China, or who want to offer competitive prices and variety to their customers.

4. Zalando

Zalando is the most visited marketplace in Poland, with over 7 million monthly visitors. It is a fashion platform that offers clothing, shoes, and accessories from over 2,000 brands. Zalando also has its own private labels, such as Zalando Essentials, Zign, and Mint & Berry. Zalando is famous for its free shipping, free returns, and 100-day trial period. Zalando is an ideal platform for sellers who want to sell fashion products to a large and loyal customer base.

Selling on Zalando

5. Ceneo

Ceneo is the most popular marketplace in Poland, with over 8 million monthly visitors. It is a price comparison service that allows users to compare millions of products and complete purchases through a virtual cart. Ceneo also provides users with product reviews, ratings, and recommendations. Ceneo is a valuable channel for sellers who want to increase their visibility, credibility, and conversions.

6. Decathlon

This is a leading sports retailer that operates in over 50 countries, including Poland. It offers a wide range of products for different sports and activities, such as clothing, footwear, equipment, accessories, and nutrition. Decathlon also has its own brands, such as Quechua, Kalenji, and Domyos. If you sell sports-related products, you can apply to become a Decathlon partner and benefit from its high traffic, loyal customers, and marketing support.

Selling on Decathlon

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

7. Kaufland

This is a hypermarket chain that belongs to the German Schwarz Group, which also owns Lidl.Kaufland has over 1,300 stores in 10 European countries, including Poland, where it has more than 200 stores.Kaufland sells a variety of products, such as food, beverages, household goods, electronics, toys, and clothing. It also has its own private labels, such as K-Classic, K-Bio, and K-Free. If you sell products that fit into Kaufland’s assortment, you can join its online marketplace and reach millions of customers across Poland and Europe.

Selling on Kaufland

8. Empik

Empik is the most popular marketplace in Poland, with over 6 million monthly visitors. It is a cultural platform that offers books, music, movies, games, and stationery. Empik also has its own physical stores, where customers can pick up their online orders or browse the products in person. Empik is a niche platform for sellers who want to sell cultural products to a dedicated and passionate audience.

9. Media Expert

Media Expert is the most visited marketplace in Poland, with over 5 million monthly visitors. It is an electronics platform that offers products such as TVs, laptops, smartphones, cameras, and appliances. Media Expert also has its own physical stores, where customers can test the products or get expert advice. Media Expert is a specialised platform for sellers who want to sell electronics products to a tech-savvy and demanding customer base.

10. VidaXL

This is a Dutch online retailer that sells products for home, garden, garage, and DIY. It operates in 29 countries, including Poland, where it launched in 2014.7 VidaXL offers over 40,000 products, mainly from its own brands, such as VidaXL, Plant Theatre, and vidaXLCasa. It also has a dropshipping program, which allows sellers to sell VidaXL products on their own websites or platforms without having to handle inventory, shipping, or customer service.

Selling on VidaXL

11. Douglas

This is a German beauty retailer that operates in 26 European countries, including Poland, where it has over 100 stores.Douglas offers over 55,000 products from more than 750 brands, such as Chanel, Dior, Lancôme, and MAC. It also has its own private label, Douglas Collection. If you sell beauty products, you can apply to become a Douglas partner and benefit from its high-quality standards, loyal customers, and omnichannel strategy.

Selling on Douglas

12. E.Leclerc

This is a French cooperative society and hypermarket chain that operates in 9 countries, including Poland, where it has 49 stores. E.Leclerc sells a wide range of products, such as food, beverages, household goods, electronics, toys, clothing, and pet supplies. It also has its own private labels, such as Marque Repère, Eco+, and Bio Village. If you sell products that match E.Leclerc’s assortment, you can join its online marketplace and reach millions of customers in Poland and France.

Selling on E.Leclerc

13. Brico Cash

This is a French DIY store chain that belongs to the Les Mousquetaires group, which also owns Bricomarché and Bricorama. Brico Cash has over 40 stores in France and 2 stores in Poland, where it entered in 2019.Brico Cash sells products for building, renovation, and decoration, such as tools, materials, hardware, paint, flooring, and lighting. It also offers low prices, large stocks, and fast delivery. If you sell DIY products, you can contact Brico Cash and propose your offer.

Selling on Brico Cash 

14. Bricomarché

This is another French DIY store chain that belongs to the Les Mousquetaires group.Bricomarché has over 600 stores in 3 countries: France, Portugal, and Poland, where it has 177 stores.Bricomarché sells products for DIY, gardening, decoration, and animal care, such as tools, plants, furniture, accessories, and pet food. It also has its own private labels, such as Guidéal, Nat&Co, and Complice. If you sell products that fit into Bricomarché’s assortment, you can contact Bricomarché and propose your offer.

Selling on Bricomarché 

15. Urban Outfitters Group

This is a multinational lifestyle retail corporation that operates in 11 countries, including Poland, where it opened its first store in 2019.Urban Outfitters Group owns several brands, such as Urban Outfitters, Anthropologie, Free People, Terrain, BHLDN, and the Vetri Family. It sells products for young adults, such as clothing, footwear, accessories, beauty, home, and music. If you sell products that appeal to the urban and trendy customers, you can apply to become an Urban Outfitters Group partner and benefit from its global reach and brand recognition.

Selling on Urban Outfitters Group

16. FeelUnique

This is a British online beauty retailer that operates in 120 countries, including Poland. FeelUnique offers over 35,000 products from more than 800 brands, such as Clinique, Estée Lauder, L’Oréal, and Nars. It also has its own private label, Feelunique Beauty. If you sell beauty products, you can apply to become a FeelUnique partner and benefit from its high traffic, loyal customers, and marketing support.

Selling on FeelUnique 

17. Auchan

This is a French multinational retail group that operates in 17 countries, including Poland, where it has over 30 stores.Auchan sells a variety of products, such as food, beverages, household goods, electronics, toys, clothing, and pet supplies. It also has its own private labels, such as Auchan, Rik&Rok, and Qilive. If you sell products that match Auchan’s assortment, you can join its online marketplace and reach millions of customers in Poland and Europe.

Selling on Auchan

18. Showroomprive.com

This is a French online fashion retailer that operates in 14 countries, including Poland.Showroomprive.com offers over 2,000 brands of clothing, footwear, accessories, beauty, and home products, with discounts of up to 70%. It also has its own private label, #CollectionIRL. If you sell fashion products, you can apply to become a Showroomprive.com partner and benefit from its flash sales, loyal customers, and logistics solutions.

Selling on Showroomprive.com

19. Sarenza

This is a French online shoe retailer that operates in 30 countries, including Poland.Sarenza offers over 700 brands of shoes, bags, and accessories, such as Adidas, Converse, Nike, and Vans. It also has its own private label, Made by Sarenza. If you sell shoes, bags, or accessories, you can apply to become a Sarenza partner and benefit from its high traffic, loyal customers, and free delivery and returns.

Selling on Sarenza

20. Veepee

This is a French online shopping club that operates in 14 countries, including Poland.Veepee offers over 6,000 brands of clothing, footwear, accessories, beauty, home, and travel products, with discounts of up to 70%. It also has its own private label, One Day. If you sell products that fit into Veepee’s assortment, you can apply to become a Veepee partner and benefit from its flash sales, loyal customers, and logistics solutions.

Selling on Veepee

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21. Stylepit

This is a Danish online fashion retailer that operates in 10 countries, including Poland.Stylepit offers over 1,000 brands of clothing, footwear, accessories, beauty, and sports products, such as Calvin Klein, Diesel, Levi’s, and Tommy Hilfiger. It also has its own private label, Stylepit. If you sell fashion products, you can apply to become a Stylepit partner and benefit from its high traffic, loyal customers, and free delivery and returns.

Selling on Stylepit

22. Morele

Morele is the most popular marketplace in Poland, with over 4 million monthly visitors. It is an electronics platform that offers products such as computers, components, peripherals, and gaming equipment. Morele also has its own service center, where customers can get technical support, repairs, or customizations. Morele is a niche platform for sellers who want to sell electronics products to a hardcore and enthusiast customer base.

23. eMAG

eMAG is the most visited marketplace in Poland, with over 3 million monthly visitors. It is a generalist platform that offers products from various categories, such as electronics, home and garden, fashion, and beauty. eMAG also has its own loyalty program, eMAG Genius, which gives customers discounts, free shipping, and access to exclusive offers. eMAG is a versatile platform for sellers who want to sell a variety of products to a diverse and loyal customer base.

24. eBay

eBay is the most popular marketplace in Poland, with over 3 million monthly visitors. It is a global platform that allows users to buy and sell new and used products, as well as services, such as tickets, vouchers, and experiences. eBay is also an auction platform, where users can bid on products or sell them at a fixed price. eBay is a flexible platform for sellers who want to sell unique or rare products, or who want to reach international buyers.

25. Lidl

Lidl is the most visited marketplace in Poland, with over 2 million monthly visitors. It is a grocery platform that offers food, beverages, household items, and pet supplies. Lidl also has its own physical stores, where customers can shop for fresh and quality products. Lidl is a convenient platform for sellers who want to sell grocery products to a price-conscious and quality-oriented customer base.

26. IKEA

IKEA is the most visited marketplace in Poland, with over 2 million monthly visitors. It is a home and furniture platform that offers products such as sofas, beds, tables, chairs, and accessories. IKEA also has its own physical stores, where customers can see the products in person or get delivery and assembly services. IKEA is a specialised platform for sellers who want to sell home and furniture products to a design-conscious and practical customer base.

27. Leroy Merlin

Leroy Merlin is the most popular marketplace in Poland, with over 2 million monthly visitors. It is a home improvement platform that offers products such as tools, materials, paints, and lighting. Leroy Merlin also has its own physical stores, where customers can get expert advice, workshops, or rental services. Leroy Merlin is a niche platform for sellers who want to sell home improvement products to a DIY and creative customer base.

28. Neo24

Neo24 is the most visited marketplace in Poland, with over 1 million monthly visitors. It is an electronics platform that offers products such as TVs, laptops, smartphones, cameras, and appliances. Neo24 also has its own physical stores, where customers can pick up their online orders or get technical support. Neo24 is a specialized platform for sellers who want to sell electronics products to a price-sensitive and quality-oriented customer base.

29. Bonprix

Bonprix is the most visited marketplace in Poland, with over 1 million monthly visitors. It is a fashion platform that offers clothing, shoes, and accessories for women, men, and children. Bonprix also has its own private label, which offers fashionable and affordable products for every occasion. Bonprix is a versatile platform for sellers who want to sell fashion products to a wide and diverse customer base.

30. eobuwie

eobuwie is the most popular marketplace in Poland, with over 1 million monthly visitors. It is a footwear platform that offers shoes, boots, sandals, and sneakers from over 450 brands. eobuwie also has its own physical stores, where customers can try the shoes or get free returns. eobuwie is a niche platform for sellers who want to sell footwear products to a style-conscious and comfort-oriented customer base.

31. Answear

Answear is the most popular marketplace in Poland, with over 1 million monthly visitors. It is a fashion platform that offers clothing, shoes, and accessories for women, men, and children. Answear also has its own private label, which offers fashionable and affordable products for every occasion. Answear is a versatile platform for sellers who want to sell fashion products to a wide and diverse customer base.

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

Why e-tailize is the Best for Selling on These Marketplaces 

As you can see, Poland has a vibrant and diverse ecommerce market, with many marketplaces to choose from. Whether you want to sell new or used products, fashion or electronics, local or international, you can find a platform that suits your needs and goals. 

That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in Poland.

Need more information?

Contact me!

Ricardo Rubino

Source

  1. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  2. About us | e-tailize. https://e-tailize.com/about-us/.
  3. e-tailize – Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/e-tailize.
  4. e-tailize – Etail Integration Platform. https://www.etailsolutions.com/integrations/etilize.
  5. Top Market. http://www.topmarkety.pl/.
  6. Selling in Poland: The top Polish marketplaces to sell on. https://www.linnworks.com/blog/selling-in-poland-top-polish-marketplaces/.
  7. Poland: most popular marketplaces 2021 | Statista. https://www.statista.com/statistics/1113868/poland-most-popular-marketplaces/.
  8. Top Marketplace Websites Ranking in Poland – Similarweb. https://www.similarweb.com/top-websites/poland/e-commerce-and-shopping/marketplace/.
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