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Selling on Sarenza

Interested in selling via Sarenza? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Sarenza?

Sarenza is a popular online marketplace that offers a wide range of shoes and accessories for men, women, and children. The company was founded in France in 2005 and has since expanded to several other European countries. Sarenza provides a platform for sellers to showcase their products to a large audience of potential customers. With a strong reputation for quality and customer service, Sarenza is a great option for businesses looking to expand their reach and increase sales.

Advantages of selling on Sarenza via e-tailize

  • Large customer base for increased sales
  • Wide range of products to offer
  • Easy and user-friendly platform
  • High visibility and brand exposure
  • Competitive commission rates
  • Access to valuable customer insights
  • Dedicated support team for sellers
  • Opportunity to expand internationally

Fully integrate Sarenza with your systems

Do you want to manage Sarenza and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Sarenza
Step 1
Register your business

To sell on Sarenza, you need to have a registered business. Make sure you have all the necessary legal documents and information before proceeding.

Step 2
Create an account on Sarenza

Once your business is registered, create an account on Sarenza. This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account

To manage your inventory and sales on Sarenza, you will need to set up an e-tailize account. This will allow you to upload your products and track your sales.

Step 4
Upload your products with e-tailize

Using e-tailize, upload all your products to Sarenza and any other marketplaces you are selling on. This will ensure that your inventory is up-to-date and accurate across all platforms.

Step 5
Optimize and monetize with e-tailize

Use the ‘Analyze’ and ‘Advertize’ modules from e-tailize to optimize your listings and increase sales. These tools will help you identify areas for improvement and target your advertising efforts.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Sarenza. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between Sarenza, your webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Sarenza under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Sarenza. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Sarenza

Sarenza is an online retailer that specializes in footwear and accessories. They offer a wide range of products in various categories such as:

  • Women’s shoes
  • Men’s shoes
  • Kids’ shoes
  • Bags and accessories
  • Sports shoes and accessories
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Sarenza terms of service. Below this block you can find some of the conditions Sarenza will look at.

The costs & conditions

As a seller on Sarenza, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 10-20% of the sale price. In addition to the commission fee, there may also be other fees associated with selling on Sarenza, such as listing fees or advertising fees. It is important to carefully review the fee structure before listing your products on the platform to ensure that you understand the costs involved.

Selling conditions on Sarenza:

  • Time for returns: Customers have 100 days to return their purchases.
  • Delivered on time percentage: Sellers are expected to maintain a high level of on-time delivery, with a target of 95% or higher.
  • Response time to customer questions: Sellers are expected to respond to customer inquiries within 24 hours.
  • Maximum delivery time: Sellers are required to ship orders within 2 business days of receiving payment, and delivery should take no longer than 7 business days.

How to learn to sell on Sarenza

Here are some general tips for learning how to sell on Sarenza:

  1. Study Sarenza’s seller guidelines and policies: Before you start selling on Sarenza, make sure you understand their rules and regulations. Read their seller guidelines and policies to ensure you comply with their terms and conditions.
  2. Research the market: Research the market and the competition to understand what sells well on Sarenza. Look at the products that are popular and the prices at which they are sold.
  3. Optimize your product listings: Your product listings should be well-written and visually appealing. Ensure that your product descriptions are accurate and detailed, and your product images are high-quality and showcase your products in the best light.
  4. Provide excellent customer service: Providing excellent customer service is crucial to building a successful business on Sarenza. Respond promptly to customer inquiries and complaints, and ensure that your products are shipped on time.
  5. Monitor your performance: Monitor your sales and performance on Sarenza regularly. Use this data to identify areas for improvement and make changes to your sales strategy accordingly.


In conclusion, selling on Sarenza can be a great opportunity for businesses looking to expand their reach and increase sales. With a large customer base, a wide range of products, and a user-friendly platform, Sarenza offers many advantages for sellers. However, there are also challenges to consider, such as the need for knowledge, the importance of maintaining a high performance score, and the commission and other fees associated with selling on the platform. That’s where e-tailize can help, with its centralized order and inventory management, PIM system, and analytical and advertising tools. By following the tips and guidelines provided, sellers can optimize their listings, provide excellent customer service, and monitor their performance to achieve success on Sarenza.

Need more information?

Contact me!

Ricardo Rubino
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