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Selling on Conforama

Interested in selling on Conforama? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell on Conforama?

Conforama was founded in 1967 in Lyon and is now active throughout Europe with more than 200 stores. They are the number one interior supplier in France and Switzerland. In the meantime, they are also active as an online marketplace. With a range of furniture, decorative-, household-, and electronic products, Conforama has everything for the consumer’s interior.

Advantages of selling on Conforama via e-tailize

  • Perfect target group for products related to living
  • Over 5 million monthly visitors
  • More than 7500 partners
  • Promotional opportunities depending on season & events
  • Good way to expand into France

Fully integrate Conforama with your systems

Do you want to manage Conforama and any future or current marketplaces in one place? At etailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Conforama?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request access

A Conforama account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on Conforama.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to Conforama, among others. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Conforama. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaceswebshop(s)fulfillment parties, and the PIM system.

Scaling | When you have Conforama under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Conforama. In addition, you have immediately arranged your order management and stock synchronization.

Which categories do you have via Conforama

The main categories in which you can sell via Conforama: 

  • Sofa & Living room
  • Office Storage
  • Bedroom bedding
  • Kitchen & Bathroom
  • Textile & Decoration
  • Child & Baby
  • Major household appliances
  • Small devices
  • TV & Multimedia
  • Garden, Leisure & Sports
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Conforama terms of service. Below this block you can find some of the conditions Conforama will measure.

The costs & conditions

Conforama charges €39.99 (excluding VAT) in monthly subscription costs. Depending on the product category, the commission varies between 6 and 12 percent per product. Regarding conditions, Conforama has criteria that you must meet – as a seller – before you can create an account. Based on a seller’s performance on other platforms, Conforama assesses whether you are allowed to join their platform.

How to learn to sell through Conforama

Conforama has its own blog for consumers. Conforama does not have a blog for sellers, but there are blogs with useful tips about marketplaces such as Conforama. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.


Conforama is a suitable marketplace to reach new customers – in France or other parts of Europe. Make sure your seller rating is as high as possible before approaching Conforama by setting up your processes in a stable and reliable way. So look carefully at software that can unburden you with that. Not only in terms of processes but also in features related to data analysis. A party such as e-tailize can therefore help you to set up an account at Conforama and to set up the processes with the integrator in a stable manner.

Need more information?

Contact me!

Ricardo Rubino
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