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Selling on fonQ

Interested in selling via fonQ? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via fonQ?

FonQ is a Dutch marketplace founded in 2018. FonQ is a home furnishings store with a large selection of unique furniture, lighting, gifts, and accessories. Fonq – with more than 2 million customers – is the perfect channel to expand to.

FonQ has been chosen as the best webshop in the housing category by ABN AMRO in 2021. The same company manages vtwonen. If you perform well as a seller on fonQ, you may also be invited to sell on vtwonen.

Advantages of selling on fonQ via e-tailize

  • Perfect target group for products related to living
  • Possibility to be selected for VtWonen.
  • Reach in Belgium as well
  • Millions of visitors per month
  • Only commission costs, no fixed costs

Fully integrate fonQ with your systems

Do you want to manage fonQ and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on fonQ?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request access

A fonQ account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on fonQ.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to fonQ, among others. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to compete well with current sellers on fonQ. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Therefore stable stock synchronization and reliable order forwarding are critical. In addition, you will also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have fonQ under control, you will want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to fonQ. In addition, your order management and stock synchronization are immediately arranged.

Which categories do you have on fonQ

The main categories in which you can sell via fonQ:

  • Relief
  • Home Accessories
  • Garden & balcony
  • To sleep
  • Cooking & Dining
  • Bathroom
  • Households
  • Babies & kids
  • To do odd jobs
  • Gifts
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet fonQ terms of service. Below this block you can find some of the conditions fonQ will measure.

The costs & conditions

FonQ (and vtwonen) do not charge a monthly subscription fee. Depending on the product category, the commission varies between 6 and 15 percent per product. As for conditions. Read more about the conditions of sales on fonQ here.

How to learn to sell through fonQ

There are blogs with useful tips about marketplaces such as fonQ. At e-tailize we also offer tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.


FonQ is the marketplace in the Netherlands for reaching consumers who are interested in home accessories. It is important that you set up your processes properly from the start. So look carefully at software that cantake some of the burdens away. Not only in terms of processes but also when it comes to features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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