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Selling on ePRICE

Interested in selling via ePRICE? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.


As a market leader in consumer electronics, home appliances, gaming, and other categories, ePrice is a well-known and reputable Italian online marketplace. They provide clients with a wide selection of more than 8 million products, while sellers profit from reduced commission rates and no listing costs compared to certain other marketplaces.

Advantages of selling on ePRICE via e-tailize

  • Four million visitors per month.
  • Low commission fees.
  • No setup or launch fees.
  • Can be linked with software that makes scaling easy.

Fully integrate ePRICE with your systems

Do you want to manage ePRICE and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through ePRICE?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area. This will add some legitimacy to your brand, especially if you are running a new business. Just as well, registering with your local Chamber of Commerce can provide additional benefits in terms of networking and resources.

Step 2
Request an account

An ePRICE account manager will assess whether you are a good fit with the platform and the product categories offered. Please contact our customer service at e-tailize if you are interested in this and needs some extra help. At e-tailize, we can help you create an account and upload your products on ePRICE if you are having any trouble.

Step 3
Centralize with e-tailize

Connect your e-tailize account and upload your products to ePRICE with ease, all through our proprietary product management system. We track your stock and transmit orders to your order system.

Step 4
Optimize your content

Make the most of our data analysis tools to improve your content and boost sales. When operating an eCommerce site, data analysis tools are essential, and e-tailize makes doing so very simple.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on ePRICE. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your sellers rating as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have ePRICE under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to ePRICE. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through ePRICE

The main categories in which you can sell through ePRICE include the following:

  • Media
  • Electronics
  • Sports and game equipment
  • Beauty, fashion, and accessories
  • Films and DVD
  • Toys
  • Home goods
  • Gardening
  • Books
  • Automotive parts and tools
  • Videogames
The buying block
The buying block
When numerous partners sell the same goods, one of the partners is showcased in the buy block. This is because the partner's offer is the most advantageous in terms of price, turnaround time, and service. The majority of sales occur in the buy block. Winning your specific buy block is essential if you want to increase your visibility on the market. A common way to always win the buying block is to establish your own brand or distinctive EANs. If you are a product's sole supplier, you will always be in a stronger position during negotiations. Reviewing your unique offer and thinking about how you might provide the most distinctive product may be helpful if you want to stand out in your buy block.

Performance Score
Performance Score
The 'service' part depends entirely on your performance score. Your performance score is determined based on how well you meet the service conditions set by ePrice.

The costs & conditions

There are some costs and conditions to be aware of when selling on ePRICE:

  • Commission fees are 5% for electronics, 10% for refurbished products, and 8% for any other categories.
  • Credit card payments cost 1.5% per charge.
  • Fixed monthly fee of €29 for sellers.
  • All external fulfillment and repricing must be handled by the seller.

How to learn to sell through ePRICE

We routinely offer selling advice and marketplace reviews on the e-tailize blog. On Google, there are several buying guides for ePRICE, but none are offered by the portal itself. However, you can contact ePRICE’s customer service (as well as e-tailize’s customer support) with any questions you might have with selling on the website.


The best platform in Italy for interacting with Italian consumers in the consumer goods market is definitely ePrice. There are many categories to sell under, and major brands like ASOS and Apple sell via ePrice. Get started today and start successfully selling your products on ePrice through the help of a product management platform like e-tailize.

Need more information?

Contact me!

Ricardo Rubino
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