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Selling on Leen Bakker

Interested in selling on Leen Bakker? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell on Leen Bakker?

Selling via Leen Bakker gives you access to the largest group of customers within Home & Living in the Netherlands. They have more than 170 physical stores and an online marketplace with more than 20,000 products.

Leen Bakker is no small player. The company has been around since 1918, Leen Bakker sells in the Netherlands, Belgium, and the Netherlands Antilles. In 2020 Leen Bakker also started as an online marketplace, in this article we will dive deeper into this.

Advantages of selling via Leen Bakker via e-tailize

  • Present your products to more than 4 million potential customers
  • Selling via Leen Bakker gives you access to Belgium and the Netherlands
  • Support and service in your own language
  • Good support services (account managers, etc.)
  • Can be linked with software that makes scaling easy
  • Good advertising opportunities

Fully integrate Leen Bakker with your systems

Do you want to manage Leen Bakker and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell through Leen Bakker?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce.

Step 2
Request access

A Leen Bakker account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on Leen Bakker.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to, among others, Leen Bakker. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | You’ll need quite a bit of knowledge to be able to compete well with current sellers at Leen Bakker. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Therefore stable stock synchronization and reliable order forwarding are very important. In addition, you will also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties and the PIM system.

Scaling | When you have Leen Bakker under control, you will want to expand your number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Leen Bakker. In addition, you have immediately arranged your order management and stock synchronization.

Which categories do you have on Leen Bakker

The main categories in which you can sell through Leen Bakker:

  • Garden & Outdoor
  • Benches & Chairs
  • Tables & Desks
  • Cabinets
  • Bed & Accessories
  • Curtains & Window Decor
  • Relief
  • Floors
  • Home Accessories
  • Dining
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. Namely, if you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Leen Bakker terms of service. Below this block you can find some of the conditions Leen Bakker will measure.

The costs & conditions

Unlike many other marketplaces, Leen Bakker does not charge a monthly fee. You only pay commissions for the products you sell. The commission depends on the product and is in a range of 15 to 17 percent.

Leen Bakker has standard requirements – the product range is put together under close supervision. For example, Leen Bakker does not want to sell electronic devices.

How you can learn to sell through Leen Bakker

Leen Bakker does not have much documentation to learn how to sell. However, on the internet, there are blogs with useful tips about marketplaces such as Leen Bakker. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can respond quickly and efficiently on ‘Actionable Metrics’.


Leen Bakker is the marketplace for selling furniture and interior. There are many opportunities and it is important that you set up your processes properly from the start. So look carefully for a software that can take some of those burdens away. Not only in terms of processes, but also features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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