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Selling on La Redoute

Interested in selling via La Redoute? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why La Redoute?

La Redoute is a French online and catalog retail company that specializes in clothing, footwear, and home decor. The company was founded in 1875 and has a long history of providing high-quality products to customers.

Selling on La Redoute can be a good way for businesses to reach a large, international customer base, as the company ships to over 150 countries. Additionally, La Redoute is well-known and respected in France and other European countries, which can help businesses establish credibility and trust with customers.


Advantages of selling on La Redoute via e-tailize

  • Large customer base in 150+ countries
  • Established brand in France and Europe
  • Cross-selling opportunities
  • Marketing provided by La Redoute


Fully integrate La Redoute with your systems

Do you want to manage La Redoute and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through La Redoute?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area before making an account with La Redoute. This is a smart move in general, as registering with your Chamber of Commerce ensures the legitimacy of your business.

Step 2
Request an account

To sell on La Redoute, apply on their website by filling out an online form and providing required documents. After review, you’ll receive an email with instructions to set up an account and list products. Note: French language preference.

Step 3
Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to La Redoute. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on La Redoute. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have La Redoute under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to La Redoute. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through La Redoute

The main categories in which you can sell through La Redoute:

  • Women’s clothing: dresses, skirts, pants, tops, and more
  • Men’s clothing: shirts, pants, suits, and more
  • Kids’ clothing: clothing for boys and girls of all ages
  • Home decor: furniture, bedding, home textiles, and more
  • Footwear: shoes, boots, and more
  • Accessories: handbags, jewelry, scarves, and more
  • Beauty and personal care: cosmetics, skincare, and more
  • Sports and leisure: clothing and equipment for various sports
  • Baby and child: clothing, furniture, and equipment for babies and children

This list is not exhaustive and La Redoute may add or remove categories based on their market trends and customer demand.

The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of La Redoute will determine your performance score.


The costs & conditions

The costs and conditions of selling on La Redoute can vary depending on the type of account you have, the products you sell, and the volume of sales you generate. In general, La Redoute uses a commission-based model, where they take a percentage of each sale as a commission. However, additional fees may apply, such as:

  1. Listing fees: There may be a fee to list your products on La Redoute.
  2. Payment processing fees: There may be a fee for processing payments from customers.
  3. Fulfillment fees: If you use La Redoute’s fulfillment services, there may be additional fees for storing and shipping your products.
  4. Returns and cancellation fees: There may be fees for handling returns and cancellations.
  5. Advertising and marketing fees: If you choose to promote your products on La Redoute with advertising or other marketing services, additional fees may apply.

It’s worth to note that La Redoute has a partnership program that allows sellers to lower the fees and increase their visibility on the platform in exchange of reaching certain sales and inventory requirements.

How to learn to sell through La Radoute

There are a number of ways to learn how to sell through La Radoute. There are many videos on Youtube and blogs on the web. At e-tailize we also offer the tools and links such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This allows you to manage quickly and efficiently on ‘Actionable Metrics‘.

Conclusion

In conclusion, La Redoute is a French retail company that specializes in clothing, home decor and furnishings. The company has a strong online presence and offers a wide range of products at competitive prices. They have a good reputation for customer service and offer a convenient home delivery service. Overall, La Redoute is a reputable and reliable option for those looking to purchase clothing, home decor and furnishings.

Need more information?

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Roy Beekman
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