Selling on La Redoute.
La Redoute is one of the biggest French names in fashion and home, and partner offers sit next to its own range. We know what this channel looks at, and e-tailize runs catalogue, translation, stock and orders from one place.
- Connected to La Redoute
- Catalogue imported
- EANs and category attributes mapped
- French titles trimmed to the limit
- Stock and orders in sync
How do you start selling on La Redoute?
La Redoute runs its marketplace on Mirakl and works with companies based in Europe. Every article carries its own EAN, a title of at most 45 characters and complete category attributes, and you ship, take the returns and answer buyers in French. We prepare your case and present it, then e-tailize drives listings, translation, stock and orders from one place, ready for 200+ marketplaces.
La Redoute at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, with La Redoute sites serving several other European countriesFashion, home, decoration, sport, beauty, outdoor and toys share one site. |
|---|---|
| Platform | A Mirakl marketplace, live since 2010 and on Mirakl since 2021Offers, stock and orders travel through the Mirakl seller layer that e-tailize drives. |
| Monthly fee | €49.90 excluding VAT per monthThe subscription runs alongside the commission, so also in a month without sales. |
| Commission | 8% to 20% of the sale, set per categoryJewellery and accessories sit at the top. Your rate has no effect on where offers rank. |
| Product data | An own EAN per article, a title of at most 45 characters, complete category attributesFashion and furniture group by variant, so sizes and colours sit under one parent. |
| Fulfilment | You pick, ship, take the returns and answer buyers in FrenchFree delivery from €29 and free returns are promised to the buyer. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair La Redoute with e-tailize.
A shopper who came for fashion and home
People land here already looking for clothing, footwear, decoration or furniture. Your range meets a buying mood, not a search box.
French that reads like French
Titles fit the 45 character limit, attributes are filled and descriptions do not smell of translation. Our software improves content on the way in.
Sizes and colours stay together
Fashion and furniture group by variant. One PIM keeps every size, colour and image under the right article.
Stock that holds up keeps you visible
Availability feeds the default ranking, so reliable synchronisation across your channels is the cheapest visibility there is.
Returns and questions in French
Fashion comes back in volume and buyers write in French. Orders, tracking and returns stay in one view.
The same base, 200+ marketplaces
What you build here is the starting point for the next channel. Expanding becomes a choice, not another project.
Five steps. From call to live.
- 1
Free exploration call
We look at your range, your margins and what this channel rewards.
✓Range reviewed✓Numbers checked✓Fit discussed - 2
We prepare and present your case
Your brand, range and service setup, put in the terms this channel looks at.
✓Company file ready✓Range positioned✓Case presented - 3
Your catalogue comes into the PIM
Products, variants, images and prices land in one base, once.
✓Products imported✓Variants grouped✓EANs complete - 4
French listings get built
Titles inside the limit, attributes filled, delivery and returns rules matched.
✓Titles trimmed✓Attributes filled✓Rules matched - 5
Live, then the next channel
Stock and orders sync from day one, and the same base opens the channel after.
✓Offers live✓Stock in sync✓Next channel picked
Sell almost anything. Almost.
What fits on La Redoute
The site is built around lifestyle: clothing, footwear, decoration, furniture, bedding and home linen, with sport, beauty, toys and garden around it. New or refurbished only.
What gets checked before an offer runs
Offers carry new or refurbished products only, and everything the buyer sees has to hold: title length, attributes, delivery promise and brand rights.
Questions sellers ask about La Redoute.
What does selling on La Redoute cost?
Two things run at once: a seller subscription of €49.90 excluding VAT per month, and a commission of 8% to 20% per sale depending on category. Example: a jewellery item sold at €80 in the 20% band costs €16 commission, so ten of those in a month carry €160 plus the €49.90 subscription. The e-tailize program sits separately, from €249 per month.
Do my products need an EAN?
Yes, every article needs its own EAN, and La Redoute asks about that up front. Titles are capped at 45 characters, category attributes have to be filled, and fashion and furniture group by variant. In the e-tailize PIM those rules are applied once and reused on every next channel.
Who ships the orders and handles the returns?
You do. Offers show as sold and shipped by your company, so you pick, pack, ship, take the returns and answer buyers. Free delivery from €29 and free returns are promised to the buyer. e-tailize routes orders, tracking and stock, so none of it is manual.
How does La Redoute decide which offers show first?
The default ranking is built on best sellers over the last 14 days, measured in units or revenue depending on the category, together with availability. When several sellers carry the same article, offers are sorted by lowest total price including delivery. Your commission rate has no influence on that.
Can I sell on La Redoute from outside France?
That is the situation we work with most. France is the core market, and the real hurdles are French listings, French customer service and a returns flow that works from where you sit. We prepare and present your case, the software improves your content, and we set the logistics up with you.
Why go through e-tailize instead of arranging this alone?
You always sell under your own name. We know what this channel looks at and present your brand in those terms, then the software runs catalogue, translation, listing quality, stock and orders. Whether your brand belongs here, and whether it pays off, is what the free exploration call is for.
La Redoute's setup, in plain English.
One e-tailize program covers La Redoute and every other channel you run. You pay along with the marketplace revenue we build together, not per product. La Redoute charges its subscription plus a commission per sale.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on La Redoute.
Book a free exploration call and see where your range has room, what it could earn and what La Redoute asks in return. The fee follows the new revenue we create together, so we only win when you win. And after this one? Another 200+ marketplaces.
