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Selling on Printemps

Interested in selling via Printemps? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Printemps?

Printemps, a renowned French department store, has a rich history in the retail industry. Established in 1865, it has been a symbol of luxury and elegance for over a century. With its prime location in the heart of Paris, Printemps offers a prestigious platform for sellers to showcase their products to a discerning clientele. The store’s reputation for curating high-quality merchandise and providing exceptional customer service makes it an attractive destination for sellers looking to reach a sophisticated audience. With its long-standing presence and esteemed reputation, Printemps continues to be a sought-after venue for businesses aiming to establish their brand in the competitive retail market.

Advantages of selling through Printemps via e-tailize

  • High foot traffic in a prime retail location.
  • Established reputation and brand recognition.
  • Access to a diverse and affluent customer base.
  • Expert merchandising and visual display support.
  • Opportunities for cross-promotion and collaboration with other luxury brands.
  • Enhanced visibility and exposure through Printemps' marketing efforts.
  • Access to Printemps' extensive network of industry contacts.
  • Potential for increased sales and revenue growth.

Fully integrate Printemps with your systems

Do you want to manage Printemps and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Printemps?
Step 1
Register your business

To sell on Printemps, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on Printemps

Once your business is registered, you can create an account on the Printemps marketplace. Provide all the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively manage your Printemps sales, create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing across multiple marketplaces.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Printemps and other marketplaces you wish to sell on. Ensure that you provide accurate and detailed product information, including high-quality images and compelling descriptions.

Step 5
Optimize and monetize with e-tailize

Leverage the ‘Analyze’ and ‘Advertize’ modules offered by e-tailize to optimize your product listings on Printemps. Analyze customer behavior, sales data, and market trends to make informed decisions and maximize your sales potential. Additionally, utilize the advertising features to promote your products and increase visibility on the marketplace.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Printemps. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Printemps under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Printemps. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Printemps

The main categories in which you can sell through Printemps:

  • Fashion
  • Beauty
  • Home & Lifestyle
  • Electronics
  • Sports & Leisure
  • Food & Beverage
  • Gifts
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Printemps is a renowned retailer that understands the importance of winning the Buy Box and integrating their brand effectively.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Printemps's terms of service. Below this block you can find some of the conditions Printemps will measure.

The costs & conditions

As a seller on Printemps, there are certain fees and commissions that you need to be aware of. Printemps charges a commission fee on each sale made through their platform, which is typically a percentage of the total transaction value. Additionally, there might be listing fees for each product you upload on the platform. These fees and commissions are essential for Printemps to maintain and improve their services, as well as to promote your products effectively to their customer base.

Selling conditions on Printemps include:

  • Time for returns: Printemps offers a return period of 14 days for customers, during which they can request a return or exchange for eligible products. – Delivered on time percentage: Printemps strives to ensure that sellers deliver their products on time. It is important to maintain a high delivered on time percentage to provide a positive shopping experience for customers.
  • Customer question response time: Sellers are expected to respond to customer questions and inquiries promptly. It is recommended to answer customer queries within 24-48 hours to ensure customer satisfaction.
  • Maximum delivery time: Printemps sets a maximum delivery time frame for sellers to ensure timely delivery of products. It is crucial to adhere to this timeframe to meet customer expectations and maintain a good reputation as a seller on the platform. These selling conditions are designed to create a seamless and satisfactory shopping experience for customers while ensuring that sellers meet certain standards of service and performance on Printemps.

Learn how to sell on Printemps

To learn how to sell on Printemps, you can refer to the official documentation and resources provided by the company. Printemps may have a dedicated seller portal or website where you can find detailed information on their selling process, guidelines, and requirements. This documentation may include step-by-step instructions on how to set up an account, list products, manage inventory, handle orders, and fulfill customer service. Additionally, Printemps may offer training materials, webinars, or online tutorials to help sellers understand their platform and optimize their sales. By thoroughly studying these resources, you can gain the necessary knowledge and skills to effectively sell on Printemps.


Selling on Printemps can be a lucrative opportunity for sellers looking to expand their reach and increase sales. Printemps is a well-known retailer with a strong customer base, making it an attractive platform for sellers. However, there are certain challenges and conditions that sellers need to be aware of, such as meeting Printemps’s terms of service, maintaining a high delivered on time percentage, and promptly responding to customer inquiries. To navigate these challenges and optimize your sales on Printemps, utilizing a platform like e-tailize can be beneficial. e-tailize offers functionalities such as centralized order and inventory management, full PIM system integration, and optimization tools to improve visibility and maximize profitability. By leveraging e-tailize, sellers can streamline their operations and effectively sell on Printemps and other marketplaces, ultimately driving success and growth in their business.

Need more information?

Contact me!

Ricardo Rubino
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