Selling on Anthropologie

Interested in selling via Anthropologie? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

More information

Why Anthropologie?

Anthropologie is a popular retail brand that offers a unique and curated selection of clothing, accessories, home decor, and furniture. The brand is known for its bohemian and vintage-inspired aesthetic, which attracts a wide range of customers. Selling on Anthropologie can be beneficial for businesses and designers because the brand has a loyal customer base and a strong reputation for offering high-quality and unique products.

Additionally, Anthropologie is part of the larger Urban Outfitters Inc. group, which operates several other retail brands, providing sellers with the potential for increased exposure and sales. Anthropologie was founded in 1992, by Richard A. Hayne, in Wayne, PA as a lifestyle brand, clothing, home décor, and furniture store chain, which focus on bohemian and vintage-inspired aesthetic. The store chain has grown over the years and today it has over 200 stores worldwide.

Anthropologie

1 Selling on Anthropologie

Advantages of selling on Anthropologie via e-tailize

Large customer base (200 stores + large online presence)
Additional exposure and sales opportunities

Carefully curated selection
Aligns with bohemian aesthetic

Fully integrate Anthropologie with your systems

Do you want to manage Anthropologie and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

Sell on marketplaces across Europe (over 100 integrations)
Centralized order management (automatic & manual)
Centralized inventory management
Full PIM system specifically designed for marketplaces
Easily post products on marketplaces from one screen
Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

How to sell through Anthropologie?

Step 1

Step 2

Request an account

To sell on Anthropologie, research the brand, submit a wholesale application, provide product info, and wait for approval. You can request an account with the button at the top of this page.

Step 3

Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to Anthropologie. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4

Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Anthropologie. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Anthropologie under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Anthropologie. Even better; immediately your order management and stock synchronization are arranged.

What categories are there on Anthropologie

The main categories in which you can sell through Anthropologie:

Women’s clothing: dresses, tops, bottoms, jumpsuits, rompers, swimwear, activewear, outerwear, and sleepwear.
Shoes: flats, sandals, boots, heels, and wedges.
Accessories: jewelry, handbags, scarves, hats, sunglasses, and beauty.
Home decor: furniture, bedding, bath, rugs, lighting, decor, kitchen, and outdoor.
Beauty and wellness: skincare, fragrance, haircare, makeup, and self-care items.
Men’s clothing and Accessories
Kids Clothing and Accessories

The buying block

The buying block

When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score

Performance Score

Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of Anthropologie will determine your performance score.

The costs & conditions

To sell on Anthropologie, you will need to become a vendor partner. The process for becoming a vendor partner can vary depending on the type of product you are looking to sell, as well as your location. However, generally speaking, you will need to submit an application to Anthropologie, which will be reviewed by their buying team.

Once you become a vendor partner, you will be responsible for creating and submitting your products to Anthropologie, and for meeting their requirements regarding product quality, packaging, and labeling. You will also need to be able to fulfill orders in a timely and efficient manner.

As far as costs go, there is a monthly fee plus a commission per sale based on the category in which the product is listed. These prices and commission rates change frequently, so we do not have specific information. If you’re interested in more information, please contact us via the chat in the bottom right corner.

How to learn to sell through Anthropologie

To learn how to sell on Anthropologie you can check the knowledge bank. This section of the website contains a wealth of information on topics such as creating and optimizing product listings, managing inventory, and advertising your products. If you still have any question, you can contact e-tailize customer service for additional assistance.

Conclusion

Anthropologie is a retail brand known for its bohemian and eclectic style. It offers a wide range of clothing, home decor, and accessories. The company focuses on creating visually appealing in-store experiences and emphasizes sustainability. Anthropologie has a strong online presence and a loyalty program for customers. Selling on the platform can be a good opportunity for vendors as it has a dedicated customer base, aligns well with vendors that offer similar products, and gives vendors the chance to showcase sustainable products. Additionally, the loyalty program and online presence can increase the visibility and sales of vendor products.