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Integrate with WooCommerce

Interested in integrating with WooCommerce? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why integrate with WooCommerce?

Although marketplaces are the future of online retail, having your own webshop (integration) can still be a good business tool to maximize your profitability. You do not pay as much margin and you have your leads completely in your own hands.

If you have a WordPress website, you can easily link a webshop with the WooCommerce plugin. You can then integrate the WooCommerce plugin with all kinds of systems that make it possible to expand your sales channels efficiently and effectively.

Advantages of integrating WooCommerce to e-tailize

  • Brand awareness (expand your brand to other marketplaces)
  • Reach 50 million possible consumers in Europe through e-tailize integrations
  • Easy to expand abroad
  • Good support services
  • Extensive analytics
  • High ROI

Fully integrate WooCommerce with your systems

Do you want to manage WooCommerce and any future or current webshops/marketplaces in one place? With e-tailize you can accommodate the following functionalities after integrating:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more

Important for selling via WooCommerce

If you’re going to sell through WooCommerce, it’s important that you do the fundamentals right:

  • Choose the right theme & plugins
  • Use high quality images and videos
  • High focus on SEO (Search engine optimisation)
  • Make sure you have a live chat
  • Optimize towards conversion as much as possible (pop-ups, heatmaps, and more)
How do you connect with WooCommerce?
Step 1

Create a WordPress account.

Step 2
Install WooCommerce

Go to “Plugins” and click on “Add New”. Find “WooCommerce” and install the plugin.

Step 3
Configure WooCommerce

Configure WooCommerce the way you want in “Settings”.

Step 4
Centralize with e-tailize

Connect e-tailize and upload your products to dozens of marketplaces with a few actions. After uploading, we immediately track your stock and send orders to your order system.

Step 5
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | You’ll need quite a bit of knowledge to compete well with current sellers on the internet. That’s where an analytical tool like Ahrefs or e-tailize can help you. These dashboards give you the information you need to beat the competition.

Errors | It is important that you as a seller keep your performance as high as possible. Stable stock synchronization and reliable sending of orders are therefore very important. In addition, you will also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have WooCommerce under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to marketplaces. Even more, your order management and stock synchronization will immediately be arranged.

What categories

Almost everything can be sold on WooCommerce, so to keep the list short, we give the list of products that you are not allowed to sell:

  • Virtual currency, including credits for video games or virtual worlds
    Counterfeit goods
  • Adult content and services
  • Drug paraphernalia (including e-cigarettes, vapes, and nutraceuticals)
  • Marketing on multiple levels
  • Pseudo-drugs
  • Social media activity, such as Twitter followers, Facebook likes, YouTube views
  • Substances designed to mimic illegal drugs
  • Firearms, ammunition

The costs & conditions

WooCommerce is free to download. For $10 p/m you already have most of the functionalities to set up the shop. In addition, you will lose another $200 per year to set up a somewhat more extensive shop. Do you have a large-scale WooCommerce website? Then it will most likely cost you more than $1000+ per year.

WooCommerce CostBasic webshopAverage webshopAdvanced webshop
ExtensionsCommission based on salesCommission based on salesCommission based on sales, plus $200-400 for scalable features
Developer CostNoneNone$2000-10000
Average Total per Year ~$120~$300+~$1500+

*the numbers in the table are estimates.

How to learn to sell through WooCommerce

There are a number of ways to learn how to sell through WooCommerce. There are many videos on Youtube. In addition, WooCommerce itself also has a good blog and even paid courses.

At e-tailize we also offer tools and integrations such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data related to marketplaces. This allows you to act quickly and efficiently on ‘Actionable Metrics’.


WordPress coupled with WooCommerce is one of the most popular options for selling products on a website. It is important that you set up your processes properly from the start. So look carefully at software that can take some of those burdens away. Not only in terms of processes but also in features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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