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Selling on Venca

Interested in selling via Venca? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Venca?

Venca is a popular online marketplace that offers a wide range of products to customers. The platform has been around for several years and has established itself as a reliable and trustworthy platform for sellers. With a large customer base, Venca provides a great opportunity for businesses to reach a wider audience and increase their sales.

Advantages of selling on Venca via e-tailize

  • Wide range of products
  • Competitive prices
  • Strong customer support
  • Fast and reliable shipping
  • Trusted brand reputation
  • Flexible payment options
  • Access to a large customer base

Fully integrate Venca with your systems

Do you want to manage Venca and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Venca
Step 1
Register your business

Before you can start selling on Venca, you need to have a registered business. This means obtaining all necessary licenses and permits to operate legally.

Step 2
Create a Venca account

Once your business is registered, you can create an account on Venca’s marketplace. This will allow you to list your products and start selling.

Step 3
Set up an e-tailize account

To streamline your selling process, you can use e-tailize to manage your inventory and orders across multiple marketplaces, including Venca.

Step 4
Upload your products with e-tailize

With e-tailize, you can easily upload all of your products to Venca and other marketplaces. This saves you time and ensures that your inventory is always up-to-date.

Step 5
Optimize and monetize with e-tailize

Finally, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and increase sales on Venca and other marketplaces. These tools help you understand your customers and target them with effective advertising.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Venca. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Venca under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Venca. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Venca:

Venca is an online retailer that offers a wide range of products, including clothing, footwear, accessories, and home décor items. They cater to men, women, and children of all ages and sizes. Venca’s product categories may vary depending on their current inventory and market demand. It’s best to check their website or contact their customer service for more information.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Venca terms of service. Below this block you can find some of the conditions Venca will look at.

The costs & conditions

As a seller on Venca, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the product you are selling, but it typically ranges from 5% to 15%. In addition to the commission fee, Venca charges a fixed fee for each item sold, which is also category-dependent. The fixed fee ranges from €0.50 to €2.50 per item. It’s important to note that Venca does not charge any listing fees or monthly subscription fees.

Selling conditions on Venca:

  • Returns: Venca offers a 14-day return policy for customers. As a seller, you are responsible for handling returns and issuing refunds.
  • Delivered on time percentage: Venca expects sellers to maintain a high level of on-time delivery. The target on-time delivery percentage is 95%.
  • Customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for standard shipping is 7 days. If you offer express shipping, the maximum delivery time is 3 days.
  • Product quality: Venca expects sellers to provide high-quality products that meet customer expectations. If a customer complains about the quality of a product, Venca may ask you to provide a replacement or issue a refund.

How to learn to sell on Venca

Here are some general tips on how to learn how to sell on Venca:

  1. Research: Start by researching Venca’s selling policies, fees, and requirements. You can find this information on their website or by contacting their customer support team.
  2. Study successful sellers: Look for successful sellers on Venca and study their strategies. You can learn a lot from their listings, pricing, and customer interactions.
  3. Practice: Start by selling a few items and learn from your experience. Pay attention to what works and what doesn’t, and adjust your strategy accordingly.
  4. Join online communities: Join online communities of Venca sellers to learn from their experiences and get advice.
  5. Attend webinars and workshops: Venca may offer webinars and workshops for sellers to learn about best practices and new features. Keep an eye out for these opportunities and attend them to gain more knowledge.

Remember, selling on Venca requires patience, persistence, and a willingness to learn and adapt.


In conclusion, selling on Venca can be a great opportunity for businesses to reach a wider audience and increase their sales. With a large customer base, competitive prices, and strong customer support, Venca has established itself as a reliable and trustworthy platform for sellers. However, there are challenges such as the need for knowledge, errors, and scaling that can be overcome with the help of e-tailize. By using e-tailize, sellers can fully integrate Venca with their systems, manage their inventory and orders across multiple marketplaces, and optimize their listings to increase sales. It’s important to research Venca’s selling policies, study successful sellers, practice, join online communities, and attend webinars and workshops to learn and adapt to the platform. Overall, selling on Venca can be a rewarding experience for businesses willing to put in the effort.

Need more information?

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Ricardo Rubino
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