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Selling on Retif

Interested in selling via Retif? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Retif?

Retif is a well-established platform for selling products online. With a history dating back to 1963, Retif has been providing retailers with high-quality products and services for over 50 years. The platform offers a wide range of products, from display cases to packaging materials, making it a one-stop-shop for retailers looking to sell their products online. Retif’s reputation for quality and reliability has made it a popular choice for retailers looking to expand their online presence and reach a wider audience. With a strong focus on customer satisfaction, Retif is committed to providing its users with the best possible experience when selling their products online.

Advantages of selling on Retif via e-tailize

  • Wide range of products available
  • Competitive pricing for bulk orders
  • Access to a large customer base
  • Fast and reliable shipping options
  • Excellent customer service
  • Customized solutions for businesses
  • Regular discounts and promotions

Fully integrate Retif with your systems

Do you want to manage Retif and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Retif
Step 1
Register your business

Before you can start selling on Retif, you need to have a registered business with all the necessary legal requirements in place.

Step 2
Create an account on Retif

Once your business is registered, you can create an account on Retif and start setting up your seller profile.

Step 3
Set up an e-tailize account

To manage your inventory and sales on Retif, you need to create an e-tailize account and integrate it with your Retif account.

Step 4
Upload your products

With e-tailize, you can easily upload all your products to Retif and other marketplaces, making it easy to manage your inventory and sales across multiple platforms.

Step 5
Optimize and monetize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and drive more sales on Retif and other marketplaces.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Retif. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Retif under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Retif. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Retif:

The main categories they sell are:

  • Shop Fittings
  • Displays & Signage
  • Packaging & Wrapping
  • Storage & Handling
  • Cleaning & Hygiene
  • Safety & Security
  • Office Supplies & Furniture
  • Catering & Hospitality
  • Fashion & Accessories
  • Seasonal & Event Decorations
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Retif terms of service. Below this block you can find some of the conditions Retif will look at.

The costs & conditions

As a seller on Retif, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the product category and ranges from 5% to 15%. Additionally, there is a monthly subscription fee of €29.90 for sellers who want to list more than 50 products on the platform. Retif also charges a payment processing fee of 2.5% on each transaction.

  • Returns must be made within 14 days of delivery
  • Sellers must maintain a delivered on time percentage of at least 95%
  • Sellers must respond to customer questions within 24 hours
  • Maximum delivery time is 7 days
  • Products must be accurately described and in good condition
  • Sellers must comply with all applicable laws and regulations
  • Retif reserves the right to suspend or terminate seller accounts for violations of their policies

How to learn to sell on Retif

Here are some general tips on how to learn how to sell on Retif:

  1. Research Retif: Start by researching the company and its products. Learn about their target market, pricing, and product offerings.
  2. Attend training sessions: Retif offers training sessions for new sellers. Attend these sessions to learn about the platform and how to sell effectively.
  3. Read the seller handbook: Retif provides a seller handbook that covers everything you need to know about selling on their platform. Read it thoroughly to familiarize yourself with the platform’s policies and procedures.
  4. Learn from other sellers: Join online forums and communities for Retif sellers. Ask questions and learn from the experiences of other sellers.
  5. Experiment: Start small and experiment with different products and pricing strategies. Track your results and adjust accordingly.
  6. Provide excellent customer service: Retif values customer satisfaction, so make sure to provide excellent customer service to build a positive reputation on the platform.


In conclusion, selling on Retif can be a great opportunity for retailers looking to expand their online presence and reach a wider audience. With a wide range of products available, competitive pricing for bulk orders, fast and reliable shipping options, and excellent customer service, Retif has established itself as a reliable platform for online sales. However, there are challenges such as the need for knowledge, errors, and scaling that can be overcome with the help of e-tailize. By following the tips provided and maintaining a high level of customer service, sellers can succeed on Retif and build a positive reputation on the platform.

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Roy Beekman
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