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Selling on Tiendanimal

Interested in selling via Tiendanimal? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Tiendanimal?

Tiendanimal is a popular online marketplace for pet owners and animal lovers. The platform offers a wide range of products for pets, including food, toys, and accessories. Tiendanimal has been in the market for over a decade and has established itself as a reliable and trustworthy platform for pet owners. The website has a large customer base, which makes it an ideal place for sellers to showcase their products.

Advantages of selling on Tiendanimal via e-tailize

  • Wide range of pet products
  • Competitive pricing
  • High customer satisfaction
  • Fast and reliable shipping
  • Strong brand recognition
  • Access to a large customer base

Fully integrate Tiendanimal with your systems

Do you want to manage Tiendanimal and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Tiendanimal
Step 1
Register your business

To sell on Tiendanimal, you need to have a registered business. This means you need to have all the necessary legal documents and permits to operate a business in your country.

Step 2
Create an account on Tiendanimal

Once you have a registered business, you can create an account on Tiendanimal. This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account

To manage your inventory and sales on Tiendanimal, you need to set up an e-tailize account. This will allow you to upload your products and manage your orders from one central location.

Step 4
Upload your products with e-tailize

Once you have set up your e-tailize account, you can start uploading your products to Tiendanimal. This will allow customers to see your products and make purchases.

Step 5
Optimize and monetize with e-tailize

To maximize your sales on Tiendanimal, you can use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and advertise your products to potential customers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Tiendanimal. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Tiendanimal under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Tiendanimal. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Tiendanimal:

Based on the information available on Tiendanimal’s website, the main categories of products that can be sold on Tiendanimal are:

  • Pet food: This includes dry and wet food for dogs, cats, birds, fish, reptiles, and small animals.
  • Accessories: This includes collars, leashes, harnesses, beds, cages, aquariums, terrariums, and toys for pets.
  • Health and hygiene: This includes products for grooming, dental care, flea and tick control, and supplements for pets.
  • Veterinary products: This includes prescription medicines, vaccines, and other medical supplies for pets.
  • Pet services: This includes pet grooming, pet boarding, and pet training services.
  • Other pet-related products: This includes products like books, magazines, and DVDs on pet care and training.

It’s worth noting that Tiendanimal is a Spanish company, and the categories and products available may vary depending on the country or region.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Tiendanimal terms of service. Below this block you can find some of the conditions Tiendanimal will look at.

The costs & conditions

As a seller on Tiendanimal, you will be required to pay a commission fee of 10% on the total sale price of your products. Additionally, there is a fixed fee of €0.50 per transaction. These fees are deducted from your earnings before they are transferred to your account. It is important to note that Tiendanimal does not charge any listing fees or subscription fees.

Selling conditions on Tiendanimal:

  • Returns must be accepted within 14 days of delivery
  • Products must be delivered within 48 hours of purchase
  • Sellers must maintain a delivered on time percentage of at least 95%
  • Customer questions must be answered within 24 hours
  • Maximum delivery time is 7 days
  • Products must be accurately described and in good condition
  • Sellers must comply with all applicable laws and regulations

How to learn to sell on Tiendanimal

Here are some general tips on how to sell on an online marketplace:

  1. Research the platform: Before you start selling on Tiendanimal, spend some time researching the platform. Understand the seller policies, fees, and commission structure.
  2. Set up your store: Create a professional-looking store with a clear description of your products, high-quality images, and competitive pricing.
  3. Optimize your listings: Use relevant keywords and descriptions to make your products more discoverable on the platform. Highlight the unique features and benefits of your products.
  4. Provide excellent customer service: Respond promptly to customer inquiries and provide accurate information about your products. Ship orders promptly and communicate any delays or issues.
  5. Build your reputation: Encourage customers to leave reviews and feedback on your products. Use this feedback to improve your products and customer service.
  6. Promote your store: Use social media and other marketing channels to promote your store and products. Consider running promotions or offering discounts to attract new customers.


In conclusion, selling on Tiendanimal can be a great opportunity for pet product sellers to reach a large customer base and establish their brand. With a wide range of pet products, competitive pricing, and high customer satisfaction, Tiendanimal has become a reliable and trustworthy platform for pet owners. However, there are some challenges that sellers may face, such as errors in synchronization and scaling to other marketplaces. This is where e-tailize can help, by providing a centralized system for managing inventory and orders across multiple marketplaces. By following the selling conditions and tips mentioned above, sellers can optimize their listings, provide excellent customer service, and build their reputation on Tiendanimal.

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Ricardo Rubino
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