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Selling on Åhléns

Interested in selling via Åhléns? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Åhléns?

Åhléns is a Swedish department store chain founded in 1902. It is known for its wide range of products including clothing, cosmetics, home decor, and furniture. The company has a strong reputation in Sweden and is considered a trusted and reliable retailer. Selling on Åhléns’ online marketplace can be beneficial for businesses looking to expand their reach in the Swedish market and tap into the company’s established customer base.

Additionally, Åhléns has a strong brand and a large customer base, which can help increase visibility and sales for businesses that sell on its marketplace.

Advantages of selling on Åhléns via e-tailize

  • Reach established customer base
  • Benefit from Åhléns' reputation
  • Tap into the Swedish market
  • Ability to leverage Åhléns' marketing and promotional efforts

Fully integrate Åhléns with your systems

Do you want to manage Åhléns and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Åhléns?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area before making an account with Åhléns. This is a smart move in general, as registering with your Chamber of Commerce ensures the legitimacy of your business.

Step 2
Request an account

To get an Åhléns seller’s account, go to the “sell with us” page on their website, fill out the application form, submit it along with required documents and wait for the company to review and contact you. Once approved, you can set up your online store and start listing products. Remember to read and understand the terms and conditions before applying. Need help? Contact us (e-tailize)!

Step 3
Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to Åhléns. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Åhléns. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Åhléns under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Åhléns. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Åhléns

Åhléns is a department store and it offers a wide range of products categories, such as:

  • Clothing
  • Cosmetics
  • Home decor
  • Furniture
  • Kitchenware
  • Food
  • Shoes
  • Bags and accessories
  • Books and media
  • Beauty and personal care
  • Home electronics
  • Sports and leisure
  • Children’s products
  • Flowers and plants
  • Pet supplies
The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of Åhléns will determine your performance score.

The costs & conditions

I’m sorry but I do not have specific information about the costs and conditions of selling on Åhléns at this time. However, it is advisable to visit their website and navigate to the “Sell with us” page where you can find more information about the process and requirements, and also contact their team for more details.

How to learn to sell through Åhléns

To learn how to sell on Åhléns you can check the knowledge bank. This section of the website contains a wealth of information on topics such as creating and optimizing product listings, managing inventory, and advertising your products. If you still have any question, you can contact e-tailize customer service for additional assistance.


Åhléns is a reputable department store in Sweden with a wide range of products, strong brand and large customer base. Selling on its marketplace can benefit businesses looking to expand in the Swedish market, increase visibility and sales. To sell on Åhléns, businesses must apply, submit documents and wait for approval. Specific requirements and guidelines may apply. To learn more, contact us!

Need more information?

Contact me!

Ricardo Rubino
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