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Top 30 Marketplaces in Sweden

Sweden is one of the leading ecommerce countries in Northern Europe, with a high internet penetration and a well-established online retail industry. Many consumers from Finland, Denmark and Norway shop online at Swedish ecommerce websites, making it an attractive market for cross-border sellers. 

In this article, we will explore the top 30 marketplaces in Sweden, based on traffic, popularity and features. 

Click here to view all the integrations e-tailize supports in Sweden.

1. Amazon.se

Amazon is the global leader in e-commerce, offering millions of products across various categories. It launched its Swedish site, Amazon.se, in 2020, marking its first entry into the Nordic market. Amazon.se had 21.4 percent of desktop visits to marketplaces in Sweden in a month, making it the most popular marketplace in the country. Amazon.se offers a variety of features and benefits to its sellers, such as Fulfillment by Amazon (FBA), Amazon Buy Box, Amazon Repricer, and Amazon Advertising.

Selling on amazon

2. Apotea.se

Apotea.se is the largest online pharmacy in Sweden, offering a wide range of products, such as medicines, health supplements, beauty products, personal care items, pet supplies and more. Apotea.se has over 1.5 million customers and delivers orders within 1-2 days. 

3. Cdon.com

Cdon.com is the largest online marketplace in the Nordic region, selling products in various categories, such as electronics, home and garden, sports and leisure, fashion, beauty, books, toys and games, and more. Cdon.com has over 2 million customers and operates in Sweden, Norway, Denmark and Finland. 

4. Zalando

Zalando is the leading online fashion platform in Europe, offering a huge selection of clothing, shoes, accessories and beauty products from over 2,000 brands. Zalando has over 35 million customers and operates in 17 European markets, including Sweden. 

Selling on Zalando

5. Adlibris

Adlibris is the largest online bookstore in Sweden, selling books, ebooks, audiobooks, stationery, games, gifts and more. Adlibris has over 10 million titles and delivers orders within 2-3 days. ducts, and access analytics and advertising tools on this platform. 

6. H&M

H&M is one of the most famous fashion brands in the world, offering clothing, shoes, accessories and home products for men, women and children. H&M has over 5,000 stores in 74 markets, and also sells online in 51 markets, including Sweden. 

Selling on H&M

7. Conrad

Conrad is a German-based online marketplace that specializes in electronics, home appliances, tools, and gadgets. It operates in several European countries, including France and Sweden. Conrad had 1.4 million visits in Sweden in a month, ranking among the top marketplaces in the country. Conrad offers a wide range of products, competitive prices, fast delivery, and customer service to its buyers and sellers. 

Selling on Conrad

8. Hornbach

Hornbach is another German-based online marketplace that focuses on DIY, gardening, and construction products. It also has physical stores in France and Sweden, as well as other European countries. Hornbach had 1.2 million visits in Sweden in a month, ranking among the top marketplaces in the country. Hornbach provides quality products, low prices, expert advice, and loyalty programs to its customers and partners.

 Selling on Hornbach

9. Afound

Afound is a Swedish online marketplace that sells fashion and lifestyle products from well-known brands at discounted prices. It is part of the H&M Group, which also owns H&M Home and other fashion brands. Afound had 0.8 million visits in Sweden in a month, ranking among the top marketplaces in the country. Afound allows its sellers to reach a large and loyal customer base, as well as benefit from the H&M Group’s expertise and network.

Selling on Afound

10. Åhléns

Åhléns is a Swedish department store chain that also operates an online marketplace. It sells products from various categories, such as fashion, beauty, home, and kids. Åhléns had 0.6 million visits in Sweden in a month, ranking among the top marketplaces in the country. Åhléns provides its sellers with a trusted and established brand name, a loyal and diverse customer base, and a seamless online and offline shopping experience.

Selling on Åhléns

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11. Urban Outfitters Group

Urban Outfitters Group is a US-based online marketplace that owns several fashion and lifestyle brands, such as Urban Outfitters, Anthropologie, Free People, and BHLDN. It sells products from its own brands and other selected brands. Urban Outfitters Group had 0.5 million visits in Sweden in a month, ranking among the top marketplaces in the country. Urban Outfitters Group offers its sellers a platform to reach a young and trendy audience, as well as benefit from the group’s global presence and reputation.

Selling on Urban Outfitters Group

12. FeelUnique

FeelUnique is a UK-based online marketplace that specializes in beauty products. It sells products from over 500 brands, ranging from makeup and skincare to haircare and fragrance. FeelUnique had 0.4 million visits in Sweden in a month, ranking among the top marketplaces in the country. FeelUnique gives its sellers an opportunity to showcase their products to a beauty-loving and savvy audience, as well as enjoy the marketplace’s features and services, such as free delivery, samples, and rewards.

Selling on FeelUnique

13. Campadre

Campadre is a Swedish online marketplace that offers flash sales of fashion, beauty, and lifestyle products from premium brands. It operates in Sweden, Norway, Finland, and Denmark. Campadre had 0.3 million visits in Sweden in a month, ranking among the top marketplaces in the country. Campadre allows its sellers to sell their products at attractive prices and reach a large and engaged customer base, as well as benefit from the marketplace’s marketing and logistics support.

Selling on Campadre

14. Sarenza

Sarenza is a French online marketplace that focuses on shoes and accessories. It sells products from over 700 brands, including its own private label. Sarenza had 0.3 million visits in Sweden in a month, ranking among the top marketplaces in the country. Sarenza offers its sellers a platform to sell their products to a shoe-loving and fashion-forward audience, as well as take advantage of the marketplace’s features and services, such as free delivery, returns, and exchanges.

Selling on Sarenza

15. Printemps

Printemps is a French department store chain that also operates an online marketplace. It sells products from various categories, such as fashion, beauty, home, and luxury. Printemps had 0.2 million visits in Sweden in a month, ranking among the top marketplaces in the country. Printemps provides its sellers with a platform to sell their products to a high-end and sophisticated audience, as well as benefit from the chain’s heritage and expertise.

Selling on Printemps 

16. Stylepit

Stylepit is a Danish online marketplace that sells fashion and lifestyle products from over 1,000 brands. It operates in several European countries, including Sweden. Stylepit had 0.2 million visits in Sweden in one month, ranking among the top marketplaces in the country. Stylepit gives its sellers a platform to sell their products to a fashion-savvy and quality-conscious audience, as well as enjoy the marketplace’s features and services, such as fast delivery, customer service, and loyalty program.

Selling on Stylepit

17. Etam

Etam is a French online marketplace that specializes in lingerie, swimwear, and nightwear. It sells products from its own brand and other selected brands. Etam had 0.1 million visits in Sweden in a month, ranking among the top marketplaces in the country. Etam offers its sellers a platform to sell their products to a feminine and confident audience, as well as benefit from the brand’s reputation and experience.

Selling on Etam

18. The Irish Store

The Irish Store is an Irish online marketplace that sells products from Ireland, such as clothing, jewelry, homeware, and gifts. It ships worldwide, including to Sweden. The Irish Store had 0.1 million visits in Sweden in a month, ranking among the top marketplaces in the country. The Irish Store allows its sellers to sell their products to a global and curious audience, as well as benefit from the marketplace’s features and services, such as free delivery, customer service, and authenticity guarantee.

Selling on The Irish Store

19. Outletinn

Outletinn is a Spanish online marketplace that sells sports and outdoor products from over 400 brands at discounted prices. It ships to several European countries, including Sweden. Outletinn had 0.1 million visits in Sweden in a month, ranking among the top marketplaces in the country. Outletinn gives its sellers a platform to sell their products to a sporty and adventurous audience, as well as enjoy the marketplace’s features and services, such as fast delivery, customer service, and secure payment.

Selling on Outletinn

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20. Webhallen.com

Webhallen.com is a premier online retailer in Sweden, specializing in electronics, gaming, gadgets, movies, music, and more. With a customer base exceeding 1 million, Webhallen.com is known for its swift delivery, often within 1-3 days, ensuring that customers get their orders promptly. Their extensive product range and commitment to speedy service make them a top choice for tech enthusiasts and entertainment seekers.

21. Wish

Wish stands as one of the world’s largest and fastest-growing global ecommerce platforms, offering an impressive array of products at competitive prices, spanning categories like clothing, accessories, electronics, home and garden, health and beauty, and more. With over 500 million customers and a presence in over 100 countries, including Sweden, Wish has reshaped the way people shop globally. Its vast customer base and expansive product offerings make it a go-to destination for budget-conscious shoppers.

22. eBay

eBay, a household name, is a globally renowned online marketplace offering an extensive selection of products, ranging from electronics and fashion to home and garden, collectibles, cars, and beyond. Operating in over 190 markets and serving more than 180 million buyers worldwide, including Sweden, eBay has firmly established itself as a versatile and trusted online shopping destination for a wide range of consumer needs.

23. Bokus

Bokus, a prominent online bookstore in Sweden, goes beyond books to offer ebooks, audiobooks, stationery, games, gifts, and more. With a vast catalog boasting over 10 million titles, Bokus is a haven for book enthusiasts. Their commitment to speedy delivery, typically within 2-3 days, ensures that readers can dive into their chosen titles without delay.

24. Clas Ohlson

Clas Ohlson is a well-known Swedish retail chain with a diverse product range covering home, hardware, electrical, multimedia, and leisure items. With over 200 stores in six markets and a strong online presence in Sweden, Norway, Finland, and Germany, Clas Ohlson is a trusted source for quality products that cater to various aspects of daily life.

25. Temu

Temu is a Swedish online marketplace connecting buyers and sellers of second-hand goods, ranging from clothing and accessories to furniture, books, games, and more. With a community of over 1 million users and operations in Sweden, Norway, and Denmark, Temu promotes sustainability and enables individuals to find unique, pre-owned treasures while reducing their environmental footprint.

26. AliExpress

AliExpress is a global online marketplace renowned for its affordability across diverse product categories, including clothing, accessories, electronics, home and garden, and health and beauty. With a customer base exceeding 150 million and a presence in over 200 countries, including Sweden, AliExpress offers shoppers access to a wide array of budget-friendly options and global sellers.

27. Etsy

Etsy is a worldwide online marketplace specializing in handmade, vintage, and unique products, encompassing jewelry, clothing, art, home and garden items, and more. With a community of over 60 million buyers and operations in over 200 markets, including Sweden, Etsy is the go-to platform for those seeking one-of-a-kind, artisanal creations.

28. Elgiganten

Elgiganten is a major player in the Swedish online retail landscape, offering a vast selection of electronics, appliances, gaming products, movies, music, and more. With over 400 stores in the Nordic region and a robust online presence serving Sweden, Norway, Denmark, and Finland, Elgiganten is a trusted source for tech and entertainment enthusiasts.

29. Ikea

Ikea, a globally recognized brand in home furnishings, operates over 400 stores in 52 markets and also serves customers online in 35 markets, including Sweden. With a wide-ranging product portfolio encompassing furniture, accessories, lighting, textiles, and more, Ikea continues to provide affordable and stylish solutions for creating functional living spaces.

30. Pricerunner

Pricerunner is a leading online price comparison platform in Sweden, catering to shoppers seeking the best deals across diverse categories such as electronics, home and garden, fashion, health and beauty, and more. With over 10 million monthly visitors and a presence in multiple countries, including Sweden, Denmark, the UK, and Germany, Pricerunner helps consumers make informed purchasing decisions and find cost-effective options.

31. Tradera

Tradera is a Swedish online marketplace connecting buyers and sellers of both new and used goods, spanning categories like clothing, accessories, electronics, home and garden items, collectibles, and more. With a user base exceeding 4 million and operations in Sweden, Tradera fosters a vibrant community of individuals looking to buy and sell items while contributing to a sustainable consumer culture.

32. Fyndiq

Fyndiq is a Swedish online marketplace offering bargain-priced products, including clothing, accessories, electronics, home and garden items, health and beauty products, and more. Serving over 2 million customers and operating in Sweden and Germany, Fyndiq appeals to savvy shoppers looking for cost-effective deals and value-conscious purchases.

33. Blocket

Blocket is a renowned Swedish online classifieds platform that facilitates the buying and selling of various goods and services, such as cars, real estate, jobs, pets, and more. With over 5 million weekly visitors and a strong presence in Sweden, Blocket serves as a go-to resource for connecting individuals and businesses for transactions across a wide spectrum of needs.

Selling products online in Sweden can be a lucrative and rewarding business, but it also comes with many challenges and complexities. You need to manage multiple channels, comply with different laws and regulations, analyze your performance and competition, and advertise your products effectively. That’s where e-tailize can help you. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for wine and spirits.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  2. About us | e-tailize. https://e-tailize.com/about-us/.
  3. e-tailize – Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/e-tailize.
  4. Top 10 online stores in Sweden – Ecommerce News. https://ecommercenews.eu/top-10-online-stores-in-sweden/.
  5. Top Marketplace Websites Ranking in Sweden in November 2023 – Similarweb. https://www.similarweb.com/top-websites/sweden/e-commerce-and-shopping/marketplace/.
  6. Online selling platforms & marketplaces in Sweden. https://www.usabusiness.co.in/online-selling-platforms-marketplaces-sweden/.
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