Selling on Stylepit.
Stylepit is the Copenhagen fashion name that grew out of SmartGuy and reaches shoppers in Denmark, Norway, Sweden and selected European markets. e-tailize puts your brand forward here, then lets the software carry catalogue, translation, listing quality, stock and orders.

- Range matched to the channel
- Catalogue and variants imported
- Nordic content prepared
- Stock and orders in sync
- Listings published
How do you start selling on Stylepit?
You start with your product data and your brand story, not with a form. e-tailize builds the case for your range and presents it in the terms a Nordic fashion buyer cares about, from price position to depth per size. The software does the rest: one catalogue, translated and improved on the way in, stock and orders in sync. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Stylepit at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Denmark, Norway and Sweden, plus selected European marketsThe 2014 strategy named the home market, Scandinavia and fashion led buyers. |
|---|---|
| Assortment | Fashion for women, men and childrenClothing, footwear, sportswear and accessories from Danish and global labels. |
| Online since | 2000, under the SmartGuy nameSix webshops, from Smartgirl to StyleDelux, merged into one brand in 2014. |
| Logistics | Central warehouse in Szczecin, PolandIn place since January 2014, so one stock position serves several countries. |
| Ownership | Nasdaq Copenhagen from late 2012, part of Netthandelen Holding since 2018Bestseller held a stake of 26 percent; the listing ended in 2017. |
| Integration | Catalogue, translation, stock and orders through e-tailizeOne base for every channel after this one. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Stylepit with e-tailize.
Copenhagen roots, Nordic buyers
Built in Denmark, grown into Norway and Sweden, in front of shoppers who buy fashion online out of habit.
We put your brand forward, not a data feed
We know what fashion channels weigh: where your price sits next to the rest of the floor, how deep your sizes run, whether your imagery holds up.
Danish, Swedish and Norwegian on the way in
Titles, bullets and attributes get translated and sharpened as your catalogue enters, so nothing reads like machine output.
Sizes and colours that stay honest
Fashion lives on variants. One PIM ties every size, colour, barcode and image to the right parent, so stock never promises what your warehouse cannot ship.
One queue for every order
Orders, cancellations and returns land where the rest of your channels already land, so nobody watches a separate portal to notice a late shipment.
One catalogue, many channels
The work here is not single use. The same base feeds 200+ other marketplaces and integrations, so the second channel costs a fraction of the first.
Five steps. ~ Prepared, then live.
- 1
Expansion prepares your application
Expansion: we prepare and submit your application. Stylepit decides.
✓Range reviewed✓Application submitted✓Stylepit decides - 2
Your catalogue into one PIM
Products, variants, barcodes and imagery move into one base you keep afterwards.
✓Products imported✓Variants linked✓Images loaded - 3
Content made ready for the Nordics
Translation, sizing, materials and care get checked per variant.
✓Copy translated✓Sizes mapped✓Attributes complete - 4
Live, with stock and orders in sync
Once you are in, listings publish from that base and orders route straight back.
✓Listings published✓Stock in sync✓Orders routed - 5
Take the same base wider
Pick the next marketplace from the catalogue you already prepared.
✓Results tracked✓Margins compared✓Next channel chosen
Sell almost anything. Almost.
What Stylepit sells
Fashion in three segments at once: women, men and children. Clothing, footwear, sportswear and accessories from Danish and international labels, sold online only, with no shop floor behind it.
What we check before anything goes out
Fashion listings fail on detail, not on ambition. We check brand rights, size and colour structure, image quality, fabric and care data, and the labelling rules of the market you enter.
Questions sellers ask about Stylepit.
What does selling on Stylepit cost?
No seller rate card is published for this channel, so you will not find a commission percentage here. We leave it out on purpose: a guessed number is worse than no number. About our own side we can be exact. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Which markets does Stylepit reach?
It grew from Copenhagen across Denmark, Norway and Sweden, and the 2014 strategy added fashion led buyers in selected European markets. The central warehouse sits in Szczecin in Poland, so one stock position serves several countries. Where your own range fits best is part of what we look at on the call.
What kind of products fit here?
Fashion, in the broad sense: womenswear, menswear and kidswear, plus footwear, sportswear and accessories. Ranges with clean variant data and strong imagery travel best. Furniture, groceries and bulky goods sit outside what this name was built on.
Do my listings need to be in Danish?
Plan for it. Nordic shoppers read product pages in their own language, and sizing, fabric and care wording is where a rough translation costs you the sale. e-tailize translates and improves your content per variant as it enters, tied to one source record.
Can my brand get in here?
That depends on your range, your price position and timing, and we will not pretend otherwise. What we control is the preparation: a proper case, clean data and your brand put in front of the right people. The free exploration call tells you quickly whether this channel is worth your effort.
Why go through e-tailize instead of arranging this yourself?
Because the introduction is the small part. Afterwards someone keeps sizes, stock, prices, translations, orders and returns correct every day, in a language your team may not speak. That is what the software does, and the same base is ready for 200+ other marketplaces and integrations.
Stylepit's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. What this channel charges its own sellers is not published, so nothing enters your business case that we cannot show in writing.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
We do the hard
part, you sell.
Book a free exploration call and you see within the hour where your range has room in the Nordics and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After this channel? Another 200+ marketplaces and integrations from the same catalogue.

