Top 30 Marketplaces in Norway
If you want to sell online in Norway, the marketplaces that matter most are the local generalist Finn.no, the Nordic and international players such as Zalando, Amazon, eBay and CDON, and a set of strong category specialists like Komplett and Elkjop in electronics, XXL and Stormberg in sport, and Nelly and Blivakker in fashion and beauty. Each one reaches a different audience and runs on its own rules, fees and onboarding process. You sell on them by listing your products, agreeing to the marketplace commission, and meeting Norwegian buyer expectations for delivery, returns and service. The right move is rarely "all of them at once", it is picking the one or two channels that fit your products and audience, then expanding from there.
Below you will find the marketplaces covered in this article, grouped so you can see who they serve. Treat traffic figures and commission ranges as a starting point, not gospel, because marketplaces change their terms regularly. Always confirm the current rates on each platform before you commit.
The main online marketplaces in Norway
See every marketplace integration e-tailize supports.
Finn.no
Finn.no is the largest and most popular online marketplace in Norway, drawing several million monthly visitors. It is a true generalist, covering cars, real estate, jobs, travel, fashion, electronics and much more. Buyers trust it because it verifies identities on both sides and supports secure payment. Commission depends on the product category and your subscription plan.
Amazon
Learn how to start selling on Amazon with e-tailize.
Amazon is the world's largest online marketplace, with hundreds of millions of active customers and an enormous catalogue spanning books, electronics, home, garden, clothing, beauty and far beyond. In Norway it is still growing rather than dominant. Its commission typically runs from around 6 percent to 45 percent depending on the category and your selling plan, and it gives you access to a broad cross border audience.
eBay
One of the most widely used marketplaces globally, eBay connects buyers and sellers across countries and handles everything from collectibles and antiques to electronics and books. It has a meaningful Norwegian audience and works well if you want international reach alongside local sales. Fees are commonly around 10 percent of the final sale value, with payment processing on top.
Zalando
Learn how to start selling on Zalando with e-tailize.
Zalando is the fashion marketplace many Norwegian shoppers reach for first, and it is one of the biggest in Europe. It carries thousands of brands across clothing, shoes, accessories and beauty for men, women and children, supported by free delivery, free returns and a generous return window. Through its partner program you can list your own products and lean on its customer base, marketing and logistics. Commission generally falls between 5 percent and 25 percent depending on category and performance.
Komplett
For consumer electronics, Komplett is one of Norway's main destinations. It belongs to the Komplett Group, a Nordic ecommerce company operating across Norway, Sweden and Denmark, and it sells computers, components, peripherals, gaming, mobile, TV and audio. Its own warehouse and logistics setup keeps delivery fast and reliable. Commission varies by category and subscription plan.
Elkjop
Learn how to start selling on Elkjop with e-tailize.
Elkjop is the largest consumer electronics retailer across the Nordic countries and a major online destination in Norway. You will find smartphones, tablets, laptops, TVs, cameras, gaming consoles and home appliances, backed by a wide store network where buyers can collect orders, get support or make exchanges. Commission depends on the category and your subscription plan.
XXL
XXL is Norway's go to marketplace for sport and outdoor goods. Its range covers clothing, footwear, equipment, accessories and nutrition for skiing, cycling, hiking, fishing, hunting and more. Alongside the website it runs physical stores where customers test products and get expert advice, plus the XXL Club for member discounts. Commission varies by category and plan.
Stormberg
Stormberg is another well known name in Norwegian sport and outdoor retail. It sells clothing, footwear, equipment and accessories for activities from skiing to fishing, and its own Stormberg brand is recognised for quality, accessible pricing and a focus on social responsibility. It offers free delivery, free returns and a long 100 day return policy, and online sellers can join its partner program. Commission depends on category and plan.
Nelly
Aimed squarely at women's fashion and beauty, Nelly is one of the most popular destinations of its kind in Norway. It stocks hundreds of brands and tens of thousands of products across clothing, shoes, accessories and cosmetics, plus its own labels such as NLY Trend and NLY Shoes. Free delivery, free returns and a 14 day return policy round out the experience, and its partner program lets sellers tap into its audience and logistics. Commission usually sits between 15 percent and 25 percent based on category and performance.
Ellos
Learn how to start selling on Ellos with e-tailize.
Ellos blends fashion, home and beauty in one place and reaches a sizeable Norwegian audience. The catalogue runs to hundreds of brands and well over a hundred thousand products, including its own lines like Ellos Collection and Ellos Home. Like its peers it offers free delivery, free returns and a 14 day return window, and it operates a partner program for external sellers. Commission commonly ranges from 15 percent to 25 percent.
Blivakker
Blivakker is a major beauty marketplace in Norway, carrying several hundred brands across cosmetics, skincare, haircare and perfume. Shoppers get free delivery, free samples and a 30 day return policy. If you sell beauty products, its partner program gives you access to a dedicated audience, with commission generally between 15 percent and 25 percent depending on category and performance.
CDON
CDON is a broad entertainment and media marketplace with strong reach in Norway and across the Nordics. It spans books, music, movies, games, toys and electronics, and runs its own streaming service, CDON Play. Its partner program supports external sellers with marketing and logistics, and commission typically runs from around 5 percent to 15 percent.
Miinto
Miinto sits at the intersection of fashion marketplace and boutique network, connecting shoppers with local boutiques and independent designers across Norway and Europe. The assortment reaches thousands of brands and a large product count covering clothing, shoes, accessories and home decor. Sellers and boutiques alike benefit from its audience and logistics, with commission usually in the 15 percent to 25 percent range.
Bokkilden and Bokklubben
Bokkilden and Bokklubben are sister marketplaces for books and media, owned by the Norwegian publisher Gyldendal. Between them they cover books, ebooks, audiobooks, magazines, music, movies and games, and they back the online experience with physical stores and book clubs offering member benefits. Commission varies by category and subscription plan.
Platekompaniet
Platekompaniet specialises in music, movies, games and books, with a catalogue of CDs, vinyl, DVDs, Blu rays, games and more. It pairs its online store with physical locations and a member club, and offers its own Platekompaniet Play streaming service. Commission depends on the category and your subscription plan.
Torget
Torget is a marketplace for both second hand and new products and is part of Finn.no, so it inherits the same trusted setup with verified identities and secure payment. It covers a wide spread of products and services. Commission varies by category and subscription plan.
Prisjakt
Prisjakt is a price comparison and review marketplace popular in Norway and across the Nordics. Shoppers compare prices, features and ratings on more than a million products from thousands of online shops, and a price alert service tells them when an item hits a target price. For sellers it works as a traffic generator, and its commission depends on category and performance.
H&M
The global fashion and home retailer H&M reaches a wide Norwegian audience online. Its range covers clothing, shoes, accessories and home decor for men, women and children, and it owns a family of brands including COS, Monki, Weekday and & Other Stories. It is a useful reference point for any seller in apparel and lifestyle.
Vipps
Vipps is best understood as Norway's dominant mobile payment service rather than a product marketplace. Millions of users pay online and in store with a phone number and PIN, send money, split bills and more. For sellers the relevant move is integrating Vipps as a checkout option so Norwegian buyers can pay the way they prefer.
Magento
Learn how to start selling on Magento with e-tailize.
Magento is not a marketplace but an open source ecommerce platform for building and running your own online store. It is highly customisable, with a large ecosystem of plugins, themes and modules. If you want a branded webshop alongside your marketplace presence, Magento is one of the platforms you might build it on.
VidaXL
Learn how to start selling on VidaXL with e-tailize.
VidaXL is a Dutch retailer of home, garden and leisure products operating in many countries. It is known for low prices, fast delivery and free returns, and it runs a dropshipping program so you can sell without holding inventory or handling fulfilment yourself. Sellers sign up through its website.
FeelUnique
Learn how to start selling on FeelUnique with e-tailize.
FeelUnique is a British beauty retailer carrying over a thousand brands and tens of thousands of products, from indie labels to premium names. Shoppers value it for hard to find and exclusive beauty items. To sell, you contact its team through its website to join the marketplace.
Stylepit
Learn how to start selling on Stylepit with e-tailize.
Founded in 2000 and based in Copenhagen, Stylepit is a fashion and lifestyle marketplace that grew out of the SmartGuy Group. It operates across more than twenty European countries and concentrates on apparel. It has collected recognition including Danish and European ecommerce awards over the years.
Etam
Learn how to start selling on Etam with e-tailize.
Etam is a French retailer focused on women's clothing, shoes, accessories and beauty, carrying its own label alongside names such as L'Oréal Paris and Maybelline. Its catalogue is large, it offers flexible payment options, and free delivery applies above a set order value. Sellers can explore listing through its platform.
Campadre
Learn how to start selling on Campadre with e-tailize.
Campadre runs an invitation style shopping club built around discounted designer and lifestyle brands. It works with names like Calvin Klein, Tommy Hilfiger and Michael Kors and offers members steep reductions. It operates across several European countries.
BrandAlley
Learn how to start selling on BrandAlley with e-tailize.
BrandAlley is a daily sales marketplace offering large discounts on fashion, beauty and home brands, from Diesel and Levi's to Mango and The Body Shop. Beyond the rotating deals, its outlet section keeps a permanent run of discounted stock, supported by free delivery and easy returns.
Outletinn
Learn how to start selling on Outletinn with e-tailize.
Part of the Tradeinn group, Outletinn is a sports outlet built for big savings on shoes, clothing, bags and accessories from over a thousand brands such as Adidas, Nike, The North Face and Reebok. It pairs deep discounts with secure checkout and solid customer service.
Dressinn
Learn how to start selling on Dressinn with e-tailize.
Also part of the Tradeinn group, Dressinn is a clothing and footwear store carrying brands like Levi's, Hugo Boss, Lacoste and Pepe Jeans. It offers flash deals, outlet sales and a lowest price guarantee, and ships internationally.
The Irish Store
Learn how to start selling on The Irish Store with e-tailize.
The Irish Store brings Irish wool sweaters, hats, scarves, jewellery and food to a global audience. It backs orders with a 90 day money back guarantee, gift wrapping and dedicated support, positioning itself as a trusted source for authentic Irish products.
How to choose the right marketplace in Norway
Start with where your buyers already are and where your products fit, not with the biggest name on the list. A generalist like Finn.no gives you reach, while a category specialist like Komplett, XXL, Nelly or Blivakker puts you in front of shoppers who are already looking for what you sell.
Weigh a few practical factors for each candidate. Look at the audience and product categories so you know the fit is real. Check the commission and any subscription cost against your margins, because fees vary widely by category and platform. Confirm what the marketplace expects on delivery speed, returns and customer service, since Norwegian buyers tend to set a high bar. Finally, consider whether the platform handles logistics for you or leaves fulfilment in your hands. It is usually smarter to launch on one strong channel, learn how it performs, then expand, rather than spreading yourself thin across many at once.
How to start selling on a Norwegian marketplace
In short, you register as a seller, list your products to the marketplace's requirements, set pricing that absorbs the commission, and prepare your delivery and returns so they meet local expectations. The exact steps differ by platform, but the shape is consistent.
- Pick your channel. Choose the marketplace that matches your products and audience using the factors above.
- Apply and get approved. Some platforms let you sign up directly, while others, including several fashion and beauty marketplaces, require you to contact their team first.
- Prepare your listings. Build accurate titles, descriptions, images and category data so products are easy to find and convert.
- Price for the fees. Factor the marketplace commission and any subscription into your pricing so your margins hold.
- Sort delivery and returns. Decide whether you fulfil yourself or use the marketplace's logistics, and meet local standards on speed and returns.
- Offer familiar payment. Where it applies, support the payment methods Norwegian buyers expect, such as Vipps, to reduce friction at checkout.
Managing several of these channels at once, each with its own listings, stock, orders and rules, is where most of the effort goes. That is the part worth getting help with before it becomes a burden.
More marketplaces e-tailize connects
e-tailize also gets you selling on these channels, all managed from one place:
Frequently asked questions
- What is the biggest online marketplace in Norway?
- Finn.no is the largest and most popular online marketplace in Norway, drawing several million monthly visitors. It is a generalist that covers cars, real estate, jobs, travel, fashion, electronics and more. It is trusted because it verifies the identity of buyers and sellers and supports secure payment.
- Can I sell on Amazon and eBay from Norway?
- Yes. Both Amazon and eBay reach Norwegian shoppers and connect you to a broad cross border audience. Amazon commission commonly ranges from around 6 percent to 45 percent depending on the category and your selling plan, while eBay fees are typically around 10 percent of the final sale value plus payment processing. Confirm current rates on each platform before you list.
- Which marketplaces are best for fashion sellers in Norway?
- For fashion, Zalando is one of the biggest and most popular options in Norway and across Europe, with a partner program for external sellers. Nelly focuses on women's fashion and beauty, Ellos blends fashion, home and beauty, and Miinto connects shoppers with boutiques and independent designers. Commission for these channels usually falls between 15 percent and 25 percent depending on category and performance.
- How much commission do Norwegian marketplaces charge?
- It varies by platform and product category. Reported ranges from the marketplaces themselves run from around 5 percent up to roughly 45 percent at the high end, and many simply set fees by category and seller plan. Always check the current rates on the specific marketplace, since terms change over time.
- Do I need to support Vipps to sell in Norway?
- Vipps is the dominant mobile payment service in Norway, used by millions of people, so offering it as a checkout option reduces friction for local buyers. It is a payment method rather than a product marketplace. Supporting the payment methods Norwegian shoppers expect helps your conversion regardless of which marketplace you sell on.