Top 30 Marketplaces for Home & Garden

Home and garden is a popular and lucrative category for online sellers, as more and more people are looking for ways to improve their living spaces, indoors and outdoors. Whether it’s furniture, decor, appliances, tools, plants, or accessories, there is a huge demand for home and garden products online.

But where can you sell your products to reach the most customers and grow your business? In this article, we will list the top online marketplaces in the world for home and garden. We will also show you how e-tailize can help you sell on these marketplaces with ease and efficiency.

1. Amazon

Amazon is the undisputed leader of e-commerce, with over 2.5 billion monthly visitors and millions of sellers worldwide. Amazon offers a wide range of home and garden products, from furniture and bedding to kitchenware and gardening tools. You can sell on Amazon in 19 different countries, reaching a global audience of buyers. Amazon also provides various services and tools for sellers, such as Fulfillment by Amazon (FBA), Amazon Advertising, Amazon Brand Registry, and more. However, selling on Amazon also comes with challenges, such as high competition, strict policies, and fees.

2. Bol.com

Bol.com is one of the most popular and well-known online marketplaces in the Netherlands. Currently, there are more than 40,000 entrepreneurs selling via Bol.com. And it’s no wonder since the platform enjoys a healthy customer base of more than 10 million shoppers. To sell on Bol, sellers are required to meet the company’s service standards. When you sell on Bol.com, you’ll be able to access millions of customers in Belgium and the Netherlands without any start-up costs. You’ll also have access to Bol’s in-house automations, advertising, and logistics. Bol.com offers a variety of home and garden products, from furniture and lighting to gardening tools and outdoor living.

3. fonQ

fonQ is an online shop headquartered in Utrecht. This marketplace specializes in home furnishings. The company generates almost all of its sales from within the Netherlands. In 2020, global sales reached $68.4 million, the highest performing product category was ‘furniture and appliances’. fonQ offers a curated selection of products that are designed to inspire and make your home more beautiful and comfortable. You can find everything from sofas and tables to lamps and rugs on fonQ. fonQ also has a loyalty program that rewards customers with discounts and free shipping.

4. Beslist

Beslist.nl has been operating since 2005 and is now one of the Netherlands’ largest ecommerce websites. The platform enjoys upwards of 10,000 affiliated web shops and 25 million products. If you’re thinking of featuring your products on a new platform, then Beslist.nl is a great option. Consumers love the convenient shopping experience, which allows them to compare and buy items at the same time. Beslist.nl offers a comprehensive range of home and garden products, from kitchenware and bedding to lawn mowers and barbecues.

5. Conrad

Conrad is a marketplace visited by millions of businesses and people every month. Conrad is active worldwide with more than 6 million products. It is a marketplace specifically for technology and electronics. Conrad has been operating since 1923 and is one of Europe’s leading online retailers for electronics and technology. Conrad offers a variety of products for home improvement, such as tools, lighting, security systems, smart home devices, and more. Conrad also has a loyalty program that rewards customers with points and vouchers.

6. H&M Home

H&M Home is a Swedish online marketplace that sells home textiles, furniture, and accessories. H&M Home is part of the H&M Group, which is one of the largest fashion retailers in the world. H&M Home operates in over 50 countries and has over 300 stores worldwide. H&M Home offers a variety of products for home and garden, such as bedding, towels, pillows, blankets, baskets, vases, planters, and more. H&M Home also offers free delivery for orders over a certain amount and free returns within 28 days.

7. VidaXL

VidaXL is an international online retailer that offers affordable products for home, garden, DIY, beauty, and more. VidaXL operates in 29 countries across Europe, Australia, and the United States. VidaXL offers a wide selection of products that are sourced from trusted suppliers or manufactured by VidaXL itself. You can find furniture, decor, outdoor equipment, sports gear, pet supplies, and more on VidaXL. VidaXL also has a customer service team that is available seven days a week to answer any questions or issues you may have.

8. Blokker

Blokker is a Dutch retail chain that specializes in household goods and toys. Blokker has been operating since 1896 and has over 400 stores in the Netherlands and Belgium. Blokker also has an online platform that offers a wide range of products for home and garden, such as cookware, tableware, cleaning products, storage solutions, and more. Blokker also offers free delivery for orders over 40 euros and free returns within 30 days.

9. La Redoute

La Redoute is a French online retailer that offers a wide range of products for home and garden, such as furniture, accessories, lighting, heating, and more. La Redoute has a high traffic of over 9 million visitors per month and is ranked as the 10th most visited e-commerce site in France². La Redoute is known for its quality, style, and affordability, as well as its collaborations with famous designers and brands. La Redoute also has a dedicated section for garden and conservatory, where customers can find everything, they need to spruce up their outdoor space.

10. INNO

INNO is a Belgian online retailer that sells fashion, beauty, and home products, such as clothing, accessories, cosmetics, furniture, kitchenware, bedding, and more. INNO has a moderate traffic of over 500 thousand visitors per month and is ranked as the 8th most visited e-commerce site in Belgium. INNO is known for its variety, convenience, and value, as well as its loyalty program and customer service. INNO also has a specialized section for home and garden, where customers can find a curated selection of products to decorate and enhance their living space.

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11. Bed Bath & Beyond

Bed Bath & Beyond is one of the largest home goods retailers in the US, with over 50 million monthly visitors and over 1,000 stores nationwide. Bed Bath & Beyond offers a wide variety of home and garden products, from bedding and bath to kitchen and outdoor living products. You can sell on Bed Bath & Beyond in the US and Canada, reaching a value-oriented and lifestyle-conscious audience of buyers. Bed Bath & Beyond also offers various benefits and services for sellers, such as Bed Bath & Beyond Mastercard, Bed Bath & Beyond Registry, Bed Bath & Beyond Customer Service Center, and more. However, selling on Bed Bath & Beyond also requires compliance with high standards of quality, delivery, and customer satisfaction.

12. Home24

Home24 is one of the leading online retailers of furniture and home accessories in Europe, with over 10 million monthly visitors and over 100,000 products for sale. Home24 offers a wide range of home and garden products, from sofas and beds to lamps and mirrors. You can sell on Home24 in 8 countries, reaching a modern and design-oriented audience of buyers. Home24 also offers various benefits and services for sellers, such as Home24 Partner Program, Home24 Logistics Network, Home24 Customer Care Team, and more. However, selling on Home24 also requires compliance with high standards of quality, delivery, and returns.

13. Zalando

Zalando is one of the largest online fashion platforms in Europe, with over 300 million monthly visitors and over 3,000 brands worldwide. Zalando offers a wide range of home and garden products, from textiles and accessories to furniture and lighting. You can sell on Zalando in 17 countries, reaching a fashionable and trend conscious audience of buyers. Zalando also offers various benefits and opportunities for sellers, such as Zalando Partner Program, Zalando Marketing Services, Zalando Lounge, and more. However, selling on Zalando also requires adherence to high standards of style, quality, and sustainability.

14. Leroy Merlin

Leroy Merlin is a French retail chain that sells home improvement and gardening products. Leroy Merlin is part of Groupe Adeo, which is one of the largest DIY retailers in Europe. Leroy Merlin operates in France, Italy, Spain, and several other countries. Leroy Merlin offers a variety of products for home and garden, such as tools, hardware, paint, flooring, furniture, plants, and more. Leroy Merlin also offers online shopping, delivery, installation, and recycling services for many products.

15. Anthropologie

Anthropologie is a US online marketplace that sells clothing, accessories, beauty, and home products. Anthropologie operates in over 20 countries across North America, Europe, and Asia. Anthropologie offers a unique selection of products that are designed to reflect a bohemian and eclectic style. You can find furniture, decor, bedding, lighting, outdoor equipment, and more on Anthropologie. Anthropologie also offers free delivery for orders over a certain amount and free returns within 60 days.

16. Coolblue

Coolblue is a Dutch online retailer that sells consumer electronics and appliances. Coolblue was founded in 1999 and has grown to become one of the largest ecommerce companies in the Netherlands and Belgium. Coolblue offers a variety of products for home and garden, such as TVs, laptops, cameras, washing machines, refrigerators, and more. Coolblue also offers free delivery, installation, and recycling services for many products. Coolblue also has a customer service team that is available 24/7 to help you with any questions or issues you may have.

17. Wehkamp

Wehkamp is a Dutch online retailer that sells fashion, beauty, home, and lifestyle products. Wehkamp was founded in 1952 as a mail-order company and has evolved to become one of the leading ecommerce platforms in the Netherlands. Wehkamp offers a wide range of products for home and garden, such as clothing, shoes, accessories, cosmetics, furniture, bedding, and more. Wehkamp also offers free delivery for orders over 20 euros and free returns within 60 days.

18. Etsy

Etsy is a global online marketplace that connects buyers and sellers of handmade, vintage, and creative goods. Etsy has over 81 million active buyers and 4.4 million active sellers. Etsy offers a unique selection of products for home and garden, such as art, pillows, candles, plants, pottery, and more. Etsy also has a community of artists and crafters who can customize products to your preferences.

19. Home Depot

Home Depot is the largest home improvement retailer in the US. Home Depot operates over 2,200 stores across the US, Canada, and Mexico. Home Depot offers a wide range of products for home and garden, such as tools, hardware, paint, flooring, appliances, lawn and garden equipment, and more. Home Depot also offers free delivery on orders over $45, free in-store pickup, installation services, and project guides.

20. Lowe’s

Lowe’s is another leading home improvement retailer in the US. Lowe’s operates over 1,700 stores across the US and Canada. Lowe’s offers a variety of products for home and garden, such as lumber, building materials, plumbing, electrical, paint, cabinets, countertops, appliances, outdoor furniture, grills, and more. Lowe’s also offers free shipping on orders over $45, free in-store pickup, installation services, and project calculators.

21. Cdiscount

Cdiscount is a French online retailer that sells a wide range of products, such as electronics, appliances, clothing, toys, and more. Cdiscount is one of the most visited ecommerce sites in France, with over 20 million unique visitors per month. Cdiscount also offers home and garden products, such as furniture, decor, bedding, lighting, outdoor equipment, and more. Cdiscount also offers free delivery for orders over 25 euros and free returns within 14 days.

22. AliExpress

AliExpress is a global online marketplace that connects buyers and sellers of various products. AliExpress is part of the Alibaba Group, which is one of the largest ecommerce companies in the world. AliExpress offers millions of products across various categories, such as electronics, clothing, jewelry, beauty, and more. AliExpress also offers home and garden products, such as furniture, decor, bedding, lighting, outdoor equipment, and more. AliExpress also offers free shipping on many products and buyer protection services.

23. IKEA

IKEA is a Swedish furniture and home accessories retailer that operates in over 50 countries worldwide. IKEA is known for its affordable and stylish products that are designed to fit any space and style. IKEA offers a variety of products for home and garden, such as sofas, tables, chairs, beds, cabinets, rugs, curtains, plants, and more. IKEA also offers online shopping, delivery, assembly, and recycling services for many products.

24. Walmart

Walmart is the largest retailer in the US and one of the largest in the world. Walmart operates over 11,000 stores across 27 countries and has an online platform that offers millions of products across various categories, such as groceries, electronics, clothing, toys, and more. Walmart also offers home and garden products, such as furniture, appliances, tools, lawn and garden equipment, and more. Walmart also offers free shipping on orders over $35, free in-store pickup, installation services, and price match guarantee.

25. Target

Target is another leading retailer in the US that operates over 1,800 stores across the country and has an online platform that offers a wide range of products across various categories, such as clothing, beauty, home, toys, and more. Target also offers home and garden products, such as furniture, decor, bedding, lighting, outdoor equipment, and more. Target also offers free shipping on orders over $35, free in-store pickup, drive-up service, and same-day delivery.

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26. ManoMano

ManoMano is a European online marketplace that specializes in DIY, home and garden products. ManoMano is currently present in France, Germany, Italy, Spain, Belgium, and the United Kingdom. ManoMano has over 7 million customers and 50 million unique visitors every month. ManoMano offers a wide range of products from the DIY, home and garden, and home appliances categories. ManoMano also has a community of experts and enthusiasts who can provide advice and support to buyers and sellers.

27. Maisons du Monde

Maisons du Monde is a French furniture and home decor marketplace that operates in France, Italy, and Spain. Maisons du Monde has over 7.5 million customers and 10 million unique visitors every month. Maisons du Monde offers a curated selection of products that reflect different styles and trends. You can find furniture, decor, bedding, lighting, outdoor equipment, and more on Maisons du Monde. Maisons du Monde also has a loyalty program that rewards customers with discounts and free shipping.

28. eBay

eBay is one of the oldest and largest online marketplaces in the world. eBay operates in over 190 countries and has over 180 million active buyers and 1.3 billion listings. eBay offers a wide range of products across various categories, such as electronics, clothing, collectibles, and more. eBay also offers home and garden products, such as furniture, decor, bedding, lighting, outdoor equipment, and more. eBay also has a seller protection program that covers sellers from fraudulent buyers and chargebacks.

29. Rakuten

Rakuten is a Japanese online marketplace that operates in over 30 countries and has over 1.4 billion members worldwide. Rakuten offers millions of products across various categories, such as electronics, clothing, books, and more. Rakuten also offers home and garden products, such as furniture, decor, bedding, lighting, outdoor equipment, and more.

30. Overstock

Overstock is a US online retailer that sells surplus and returned merchandise from other retailers. Overstock operates in the US and Canada and has over 40 million customers and 6 million products. Overstock offers a variety of products for home and garden, such as furniture, decor, bedding, lighting, outdoor equipment, and more. Overstock also offers free shipping on orders over $45, easy returns, and customer service.

Why e-tailize is the Best for Selling on These Marketplaces

As you can see, there are many online marketplaces in the world where you can sell your home and garden products. However, each marketplace has its own characteristics, advantages, challenges, and requirements that you need to consider before choosing where to sell. Moreover, you need to manage your product data, inventory, orders, shipping, returns, marketing, analytics, and more across different platforms.

That’s where e-tailize comes in handy. e-tailize is a powerful solution that helps you sell on multiple marketplaces with ease and efficiency. With e-tailize, you can:

Channelize, Analyze, and Advertize.

Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 100 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for Home & Garden.

Need more information?

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Ricardo Rubino

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Sources

Online Shopping at Home Centre. https://www.homecentre.in/in/en/.
The Top 5 Home & Garden Marketplaces in Europe – Lengow Blog. https://blog.lengow.com/marketplaces/the-top-5-home-gardens-marketplaces-in-europe/.
New and used Garden & Outdoor for sale | Facebook Marketplace. https://www.facebook.com/marketplace/category/garden/.
Second Life Marketplace – Home and Garden. https://marketplace.secondlife.com/products/search?search%5Bcategory_id%5D=6.
Home & Garden Pesticides Market Size, Share Report, 2030. https://www.grandviewresearch.com/industry-analysis/home-garden-pesticides-market.
Features | e-tailize. https://e-tailize.com/feature/.