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Selling on Amazon.com

Interested in selling via Amazon.com? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Amazon.com?

Amazon.com is a renowned online marketplace that offers sellers a platform to reach a vast customer base. With a rich history dating back to its establishment in 1994, Amazon has evolved from an online bookstore to a global e-commerce giant. Over the years, it has expanded its product categories, allowing sellers to list and sell a wide range of items, from electronics to clothing and beyond. By leveraging Amazon’s extensive reach and reputation, sellers can tap into a massive customer base, increasing their chances of making sales and growing their businesses.


Advantages of selling on Amazon.com via e-tailize

  • Massive customer base for maximum exposure.
  • Easy setup and user-friendly interface.
  • Access to Amazon's trusted brand and reputation.
  • Fulfillment by Amazon (FBA) for hassle-free shipping.
  • Global reach with international selling options.
  • Enhanced product discoverability through Amazon's search algorithm.
  • Competitive fees and pricing options.
  • Marketing and promotional tools to boost sales.


Fully integrate Amazon.com with your systems

Do you want to manage Amazon.com and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Amazon.com?
Step 1
Register with your Chamber of Commerce

To sell on Amazon.com, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Sign in

Sign up for an Amazon seller account on their website. Provide all the required information and follow the registration process to set up your account.

Step 3
Centralize your brand with e-tailize

Create an e-tailize account, which is a platform that helps you manage and optimize your Amazon sales. This will provide you with valuable tools and insights to enhance your selling experience.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Amazon.com. This will involve providing detailed product information, images, pricing, and inventory details to create your product listings.

Step 5
Optimize your content

Utilize the ‘Analyze’ and ‘Advertize’ modules offered by e-tailize to optimize your product listings and maximize your sales potential. These tools will help you analyze market trends, optimize pricing, and advertise your products effectively.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Amazon.com. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your sellers rating as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Amazon.com under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Amazon.com. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Amazon.com

On Amazon.com, you can sell products in various categories. Some of the main categories include:

  • Appliances
  • Apps
  • Automotive
  • Baby
  • Cosmetics
  • Books
  • Home and kitchen
  • Industrial
  • Kindle
  • Movies and television
  • Office
  • Electronics
  • Clothing and apparel
  • Garden and outdoor
  • Grocery and food
  • Health
  • Household
  • Pets
  • Sports
  • Tools
  • Toys
  • Video games
The Buy Box
The Buy Box
When several partners offer the same product on Amazon.com, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Amazon Sellers Rating
Amazon Sellers Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Amazon.com's terms of service. Below this block you can find some of the conditions Amazon.com will measure.

Amazon.com Seller Rating Criteria:

We have written an extensive article about what the Amazon Sellers Rating is and how you can improve it. In short, your seller rating score depends on how well you score on the following aspects:

Shipping time: how much the actual shipping time differs from the specified shipping time.

Cancelled orders: any order cancelled by customer or seller will result in penalty points.

Chargebacks: when a refund is made by the customer via their credit card.

Feedback: Consistently bad reviews have a big impact on your Sellers Rating.

A-to-Z claims: When a customer has a problem that doesn’t fit into one of the above areas, Amazon.nl will investigate the problem itself. They call this an A-to-Z claim.


The costs & conditions

The following costs and conditions must be met in order to sell your products on Amazon.com:

  • Individual Plan: Under this plan, sellers don’t pay a monthly subscription fee. Instead, they pay $0.99 per item sold plus additional selling fees.
  • Professional Plan: This plan costs $39.99 per month plus additional selling fees. Sellers who plan to sell more than 40 items a month usually opt for this plan.
  • Referral fees range from 6% to 45% However, remember that most categories fall within the 8% to 20% range, with some outliers being especially high, like Amazon Device Accessories at 45%.
  • Remember, always consider additional fees like referral fees, closing fees, and any FBA (Fulfillment by Amazon) costs if you’re using Amazon to store and ship your products.

How to learn to sell through Amazon.com

There are many guides online that are dedicated to selling products successfully on Amazon.com, and a quick Google search will yield many results. e-tailize also provides tons of excellent blog posts and selling guides involving data analysis, eCommerce, fulfillment, and marketplaces. We regularly create content to help you improve your Amazon.com seller rating and improve your business’s standing on Amazon in the European market.

Conclusion

Amazon.com is a massive global player in the realm of eCommerce. If you want to sell your brand’s unique products in market, you’ll have some stiff competition in addition to all of the benefits that Amazon offers to sellers. Luckily, e-tailize is here to help when it comes to managing your stock, automating your product management, and using data analysis to understand how well your eCommerce business is doing on Amazon and other platforms.

Need more information?

Contact me!

Ricardo Rubino
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