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Selling on Urban Outfitters Group

Interested in selling via Urban Outfitters Group? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Urban Outfitters Group?

Selling on Urban Outfitters Group can be a great opportunity for businesses looking to expand their reach and tap into a trendy, fashion-forward audience. With a history dating back to the 1970s, Urban Outfitters has grown into a global brand with a strong online presence. By partnering with the company, sellers can gain access to a large customer base and benefit from the company’s reputation for offering unique, high-quality products. While the process of listing products on Urban Outfitters Group may require some effort, the potential rewards make it a worthwhile investment for many businesses.

Advantages of selling on Urban Outfitters Group via e-tailize

  • High visibility to target audience
  • Established brand recognition
  • Access to large customer base
  • Comprehensive marketing and advertising support
  • Strong online presence and social media reach
  • Ability to reach international markets
  • Opportunity for increased sales and revenue

Fully integrate Urban Outfitters Group with your systems

Do you want to manage Urban Outfitters Group and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Urban Outfitters Group
Step 1
Register Your Business

Before you can start selling on Urban Outfitters Group, you need to have a registered business. This means obtaining all necessary licenses and permits to operate legally.

Step 2
Create an Account on Urban Outfitters Group

Once your business is registered, you can create an account on Urban Outfitters Group. This will allow you to access their marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To streamline your selling process, you can use e-tailize to manage your inventory and orders. Create an account with e-tailize and connect it to your Urban Outfitters Group account.

Step 4
Upload Your Products to Urban Outfitters Group

Using e-tailize, you can easily upload all of your products to Urban Outfitters Group and any other marketplaces you are selling on. This will save you time and ensure that your inventory is always up-to-date.

Step 5
Optimize and Monetize Your Listings

To increase your sales on Urban Outfitters Group, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and run targeted advertising campaigns. This will help you reach more customers and increase your revenue.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Urban Outfitters Group. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Urban Outfitters Group under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Urban Outfitters Group. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Urban Outfitters Group:

Urban Outfitters Group sells a wide range of products, including clothing, accessories, beauty products, home decor, and lifestyle items. They also have different brands under their umbrella, such as Urban Outfitters, Anthropologie, Free People, BHLDN, and Terrain, each with its own unique product offerings.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Urban Outfitters Group terms of service. Below this block you can find some of the conditions Urban Outfitters Group will look at.

The costs & conditions

As a seller on Urban Outfitters Group, you will be required to pay a commission fee of 15% on the total sale price of your products. Additionally, there is a $0.30 transaction fee for each item sold. These fees are deducted from your earnings before payment is made to you.

Selling conditions on Urban Outfitters Group include:

  • Returns must be accepted within 30 days of delivery
  • Products must be delivered on time at least 95% of the time
  • Sellers must respond to customer questions within 24 hours
  • Maximum delivery time is 14 days
  • Products must meet Urban Outfitters Group’s quality standards and be accurately described in listings
  • Sellers must comply with all applicable laws and regulations, including those related to product safety and intellectual property rights

How to learn to sell on Urban Outfitters Group

Here are some general steps that may help:

  1. Research the Urban Outfitters Group: Learn about the company’s history, mission, and values. Understand their target audience and the products they sell.
  2. Create a product that fits the Urban Outfitters Group’s style: Urban Outfitters Group is known for selling trendy and unique products. Make sure your product aligns with their style and values.
  3. Contact the Urban Outfitters Group: Reach out to the company and express your interest in selling your product. You can find contact information on their website.
  4. Provide samples: If the company shows interest in your product, provide them with samples so they can see the quality of your product.
  5. Negotiate terms: Discuss pricing, shipping, and other logistics with the company. Make sure you understand the terms and conditions of the agreement.
  6. Fulfill orders: If you are approved to sell on Urban Outfitters Group, make sure to fulfill orders in a timely and professional manner.
  7. Build a relationship: Maintain a positive relationship with the company by providing excellent customer service and quality products. This can lead to future opportunities and growth.


In conclusion, selling on Urban Outfitters Group can be a great opportunity for businesses looking to expand their reach and tap into a trendy, fashion-forward audience. With a strong online presence and access to a large customer base, partnering with the company can lead to increased sales and revenue. However, there are challenges such as the need for knowledge, avoiding errors, and scaling. This is where e-tailize can help by providing a centralized platform for managing inventory and orders, optimizing listings, and running targeted advertising campaigns. By following the steps outlined above and maintaining a positive relationship with the company, businesses can succeed in selling on Urban Outfitters Group and potentially grow their business.

Need more information?

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Roy Beekman
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