Selling on Harvey Nichols

Interested in selling via Harvey Nichols? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

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Why sell via Harvey Nichols?

Selling on Harvey Nichols is a great opportunity for businesses looking to expand their reach and gain exposure to a wider audience. Founded in 1831, Harvey Nichols has a long history of providing luxury goods and exceptional customer service. With a reputation for quality and exclusivity, the retailer attracts a discerning clientele who are willing to pay a premium for the best products. By selling on Harvey Nichols, businesses can tap into this affluent market and showcase their products alongside some of the world’s most prestigious brands. With a focus on fashion, beauty, and lifestyle products, Harvey Nichols is the perfect platform for businesses looking to target a high-end audience.

Harvey Nichols

1 Selling on Harvey Nichols

Advantages of selling on Harvey Nichols via e-tailize

High-end, luxury brand recognition
Targeted affluent customer base
Strong online presence and social media

Personalized shopping experiences for customers
Opportunities for exclusive collaborations and events
International reach with stores in multiple countries

Fully integrate Harvey Nichols with your systems

Do you want to manage Harvey Nichols and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

Sell on marketplaces across Europe (over 100 integrations)
Centralized order management (automatic & manual)
Centralized inventory management
Full PIM system specifically designed for marketplaces
Easily post products on marketplaces
Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

How do you sell on Harvey Nichols

Step 1

Before you can sell on Harvey Nichols, you need to have a registered business. This means having all the necessary legal documents and permits to operate as a business.

Step 2

Create an Account on Harvey Nichols

Once you have a registered business, you can create an account on Harvey Nichols. This will give you access to their marketplace and allow you to start selling your products.

Step 3

Set Up an e-tailize Account

To make the most of your selling experience on Harvey Nichols, you should set up an e-tailize account. This will help you manage your inventory, orders, and pricing across multiple marketplaces.

Step 4

Upload Your Products to Harvey Nichols

With your e-tailize account set up, you can easily upload all your products to Harvey Nichols. This will ensure that your products are visible to potential customers and increase your chances of making sales.

Step 5

Optimize and Monetize Your Listings

To maximize your sales on Harvey Nichols, you should use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and target the right customers, increasing your chances of making sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Harvey Nichols. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Harvey Nichols under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Harvey Nichols. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Harvey Nichols

Harvey Nichols is a luxury department store that sells a wide range of products, including fashion, beauty, accessories, home decor, and food & wine. Within these categories, they offer various subcategories, such as women’s and men’s clothing, footwear, jewelry, skincare, makeup, fragrance, homeware, and gourmet food.

The Buy Box

The Buy Box

When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating

Seller Rating

Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Harvey Nichols terms of service. Below this block you can find some of the conditions Harvey Nichols will look at.

The costs & conditions

As a seller on Harvey Nichols, you will be required to pay a commission fee of 25% on the sale price of your products. Additionally, there is a monthly subscription fee of £50. However, Harvey Nichols does not charge any listing fees or additional fees for marketing your products.

Selling conditions on Harvey Nichols include:

Returns must be accepted within 14 days of delivery
Products must be delivered on time at least 95% of the time
Sellers must respond to customer questions within 24 hours
Maximum delivery time is 7 days
Products must meet Harvey Nichols’ quality standards and be approved before listing
Sellers must provide accurate product descriptions and images
Harvey Nichols reserves the right to remove products that do not meet their standards or violate their policies

How to learn to sell on Harvey Nichols

Here are some general tips on how to sell effectively:

Know your product: Understand the features and benefits of the product you are selling, as well as any limitations or drawbacks. This will help you answer customer questions and provide recommendations.
Build relationships: Establishing a rapport with customers can help build trust and increase the likelihood of a sale. Listen to their needs and preferences, and provide personalized recommendations.
Be confident and enthusiastic: Show enthusiasm for the product you are selling, and be confident in your ability to provide excellent customer service.
Use persuasive language: Use persuasive language to highlight the benefits of the product and create a sense of urgency for the customer to make a purchase.
Follow up: After a sale, follow up with the customer to ensure their satisfaction and encourage repeat business.

Conclusion

In conclusion, selling on Harvey Nichols is a great opportunity for businesses looking to expand their reach and gain exposure to a wider audience. With a reputation for quality and exclusivity, Harvey Nichols attracts a discerning clientele who are willing to pay a premium for the best products. By selling on Harvey Nichols, businesses can tap into this affluent market and showcase their products alongside some of the world’s most prestigious brands. E-tailize can help businesses manage their inventory, orders, and pricing across multiple marketplaces, making it easier to optimize and monetize their listings. While there may be some challenges and conditions to meet, following the tips provided can help businesses sell effectively and build relationships with customers. Overall, selling on Harvey Nichols can be a lucrative opportunity for businesses looking to target a high-end audience.