Skip to content
Calculate price

Selling on Metro

Interested in selling via Metro? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Metro?

Metro is a well-established platform for selling products online. With a history dating back to the early 2000s, it has become a trusted name in the e-commerce industry. Many sellers have found success on Metro, thanks to its large customer base and easy-to-use interface. Whether you’re a small business owner or a large retailer, Metro offers a range of tools and services to help you reach your target audience and grow your sales. With its reputation for reliability and security, Metro is a great choice for anyone looking to sell products online.

Advantages of selling on Metro via e-tailize

  • Wide customer base
  • High foot traffic
  • Competitive pricing
  • Brand recognition
  • Convenient store locations
  • Strong marketing support
  • Efficient supply chain
  • Access to professional services

Fully integrate Metro with your systems

Do you want to manage Metro and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Metro
Step 1
Register Your Business

To sell on Metro, you need to have a registered business. Make sure you have all the necessary legal documents and permits.

Step 2
Create a Metro Account

Once your business is registered, create an account on Metro’s seller platform. Fill in all the required information and verify your account.

Step 3
Set Up an e-tailize Account

e-tailize is a tool that helps you manage your online sales. Create an account with e-tailize and connect it to your Metro account.

Step 4
Upload Your Products

Using e-tailize, upload all your products to your Metro account. Make sure to include clear descriptions, images, and pricing information.

Step 5
Optimize and Monetize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and increase sales. Monitor your performance and adjust your strategy accordingly.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Metro. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Metro under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Metro. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Metro:

On Metro you can sell products in the following categories:

  • Offers & Inspiration
  • Outdoor season
  • Kitchen equipment
  • Hotel & restaurant area
  • Office & administration
  • Cleaning & hygiene
  • Logistics & maintenance
  • Groceries
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Metro terms of service. Below this block you can find some of the conditions Metro will look at.

The costs & conditions

As a seller on Metro, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the product you are selling. Additionally, there may be other fees such as a listing fee or a fulfillment fee if you choose to use Metro’s fulfillment services. It is important to carefully review the fee structure before listing your products to ensure that you are aware of all costs associated with selling on Metro.

Selling conditions on Metro:

  • Returns: Customers have up to 30 days to return items for a full refund.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 97%.
  • Customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers are expected to deliver items within 5-7 business days.
  • Product condition: All products must be new and in their original packaging.

How to learn to sell on Metro

Here are some tips on how to learn how to sell on Metro:

  1. Research: Start by researching the Metro platform and its selling policies. Read through the FAQs, terms and conditions, and any other relevant information.
  2. Observe other sellers: Look at other sellers’ profiles and listings to see how they present their products and what strategies they use to attract customers.
  3. Practice: Start by listing a few products and see how they perform. Experiment with different pricing, descriptions, and images to see what works best.
  4. Optimize your listings: Make sure your listings are well-written, informative, and visually appealing. Use high-quality images and provide detailed product descriptions.
  5. Build your brand: Create a brand identity that sets you apart from other sellers. This can include a unique logo, packaging, and customer service.
  6. Engage with customers: Respond promptly to customer inquiries and feedback. Build a positive relationship with your customers and encourage them to leave reviews.
  7. Stay up-to-date: Keep up with the latest trends and best practices in e-commerce. Attend webinars, read blogs, and stay informed about changes in the Metro platform.


In conclusion, selling on Metro can be a great opportunity for businesses looking to expand their online presence and reach a wider audience. With its large customer base, easy-to-use interface, and reputation for reliability and security, Metro offers a range of tools and services to help sellers grow their sales. However, there are also challenges to consider, such as competition from other sellers, the need for knowledge and optimization, and the importance of meeting Metro’s selling conditions. That’s where e-tailize can help, by providing a centralized platform for managing multiple marketplaces, optimizing listings, and streamlining order and inventory management. By following the tips and best practices outlined in this article, businesses can learn how to sell on Metro and succeed in the competitive world of e-commerce.

Need more information?

Contact me!

Ricardo Rubino
Read more

Marketplace – Spain

H&M Home

Marketplace – Sweden

Brico Cash

Marketplace – France, and more


Marketplace – France