Advertising on Amazon.nl

Advertisements on Amazon.nl

Amazon.nl has 21 million visitors per month and is growing rapidly in the Netherlands. The company has had start-up problems here for a long time, but has recently been investing heavily to compete with bol.com.

The advantage of selling on Amazon.nl is that you can easily expand from the Netherlands to other European countries. In addition, Amazon.nl has a number of features such as the patented “1-Click Ordering”, which facilitates impulse purchases.

Fully integrate Amazon.nl with your systems

Do you want to manage Amazon.nl and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

• Sell ​​on marketplaces across Europe (over 100 integrations)
• Centralized order management (automatic & manual)
• Centralized inventory management
• Full PIM system specifically designed for marketplaces
• Easily post products on marketplaces from one screen
• Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
• Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

Possible challenges

Foundations | before you start advertising it is important that your basis is good. If your listing quality is low, you can’t expect advertising to be effective. You will get new leads on your product listing, but they will not convert. It is therefore important that you first get the health of your listing as high as possible. You can use the e-tailize ‘Health Score’ for this.

Scalability vs. efficiency | when you are ready to advertise it is good to look at what your goal is. Do you want a high return? Or do you want the largest possible turnover? Read extensively about this paradox in this article.

Time & Knowledge | per marketplace where you can advertise, you have to find out how to build ads and log in daily to manage your ads. You can use the e-tailize ‘Advertize’ module for this.

Costs

Most advertisements work via CPC (cost per click). You indicate the maximum amount you want to pay for a click. When someone clicks on your ad, you pay this amount. The higher you make your CPC, the higher your ad will be shown. 

How can you learn to advertise via Amazon.nl?

In addition to reading blogs with tips about the marketplace Amazon also has very extensive and good documentation. For example, Amazon has a news page related to advertisements, a learning environment, a blog and related resources. You can also find all technical specifications related to Amazon advertisements on this page.

Conclusion

Amazon.nl used to be a small player on the Dutch market for many years. But since last year, the 5th largest company in the world has been investing heavily to gain a foothold in Europe. As an advertiser, it is therefore important to have your Amazon.nl affairs in good order. 

It is important that you design your processes well from the start. So look out for a software that can take away as many worries as possible. This is not only possible in the field of advertising, but also functions related to data analysis and operational processes.