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Advertising on Amazon.nl

Interested in advertising on Amazon.nl? Then you’ve come to the right place. In the table of contents below you can see (and click on) the different topics.

Advertisements on Amazon.nl

Amazon.nl has 21 million visitors per month and is growing rapidly in the Netherlands. The company has had start-up problems here for a long time, but has recently been investing heavily to compete with bol.com.

The advantage of selling on Amazon.nl is that you can easily expand from the Netherlands to other European countries. In addition, Amazon.nl has a number of features such as the patented “1-Click Ordering”, which facilitates impulse purchases.


Advantages of advertising on Amazon.nl via e-tailize

  • Reach more new customers
  • You pay per click
  • Send out your ads based on keywords
  • Better visibility
  • Brings you higher in the organic search results of Amazon.nl
  • Wide reach


Fully integrate Amazon.nl with your systems

Do you want to manage Amazon.nl and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you advertise on Amazon.nl?
Step 1
Get the basics done

Create an Amazon.nl account and put your products for sale live.

Step 2
Buy block & conditions

Make sure your products are in the buy block before you can advertise. Also make sure that your products are suitable for advertising via Amazon.nl. You must have an active Professional Selling Partner account and be enrolled in the Amazon Brand Registry to use Sponsored Display, Sponsored Brands, and Stores.

Step 3
Centralize with e-tailize

Connect e-tailize to manage and build advertisements for many marketplaces in one place.

Step 4
Optimize your content

Use our data analysis tools to optimize the ads and thus improve your sales.

Possible challenges

Foundations | before you start advertising it is important that your basis is good. If your listing quality is low, you can’t expect advertising to be effective. You will get new leads on your product listing, but they will not convert. It is therefore important that you first get the health of your listing as high as possible. You can use the e-tailize ‘Health Score’ for this.

Scalability vs. efficiency | when you are ready to advertise it is good to look at what your goal is. Do you want a high return? Or do you want the largest possible turnover? Read extensively about this paradox in this article.

Time & Knowledge | per marketplace where you can advertise, you have to find out how to build ads and log in daily to manage your ads. You can use the e-tailize ‘Advertize’ module for this.

Sponsored Products
Sponsored Products
With the 'sponsored products' option you can place products at the top of the search results by targeting these ads to similar products or keywords. You can set it up manually or automatically. Sponsored products are a good way to give successful products an extra boost, to have new products indexed quickly with a higher relevance or to sell your leftover stock quickly.

Sponsored Display
Sponsored Display
Display advertising is an online form of advertising to achieve predefined objectives by reaching relevant target groups on and outside Amazon.nl with the use of banners. This is especially useful if you want to increase brand awareness.

Sponsored Brands
Sponsored Brands
Sponsored Brands give you the opportunity to quickly gain attention and showcase your brand and products to shoppers who have shown interest in similar products. The creative ads appear in relevant Amazon shopping results.

Stores
Stores
Stores are multi-page custom shopping destinations on Amazon for individual brands that showcase your brand story and product offerings. Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience.


Costs

Most advertisements work via CPC (cost per click). You indicate the maximum amount you want to pay for a click. When someone clicks on your ad, you pay this amount. The higher you make your CPC, the higher your ad will be shown. 

How can you learn to advertise via Amazon.nl?

In addition to reading blogs with tips about the marketplace Amazon also has very extensive and good documentation. For example, Amazon has a news page related to advertisements, a learning environment, a blog and related resources. You can also find all technical specifications related to Amazon advertisements on this page.

Conclusion

Amazon.nl used to be a small player on the Dutch market for many years. But since last year, the 5th largest company in the world has been investing heavily to gain a foothold in Europe. As an advertiser, it is therefore important to have your Amazon.nl affairs in good order. 

It is important that you design your processes well from the start. So look out for a software that can take away as many worries as possible. This is not only possible in the field of advertising, but also functions related to data analysis and operational processes

Need more information?

Contact me!

Roy Beekman