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Selling on Brico Privé

Interested in selling via Brico Privé? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Brico Privé?

Brico Privé is a French e-commerce company that specializes in the sale of home improvement and DIY products. The company was founded in 2006 and quickly established itself as a leading player in the online home improvement market in France and other European countries. By offering exclusive deals on a wide range of products, Brico Privé has attracted a large and loyal customer base.

Additionally, the company’s focus on providing high-quality products and excellent customer service has helped it to maintain a strong reputation in the industry. Selling on Brico Privé can be a great way for businesses to reach a large and engaged audience of home improvement enthusiasts, and to take advantage of the company’s well-established reputation for providing great deals and high-quality products.

Advantages of selling on Brico Privé via e-tailize

  • Exclusive deals for engaged audience
  • High-quality products and excellent customer service
  • Reach a large European market
  • Cost-effective marketing opportunities

Fully integrate Brico Privé with your systems

Do you want to manage Brico Privé and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Brico Privé?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area before making an account with Brico Privé. This is a smart move in general, as registering with your Chamber of Commerce ensures the legitimacy of your business.

Step 2
Request an account

To request an account on Brico Privé, visit their website, fill out the registration form, and wait for their representative to contact you. Approval may require additional information or documentation. Consider using e-tailize platform to increase chances of acceptance and streamline the process.

Step 3
Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to Brico Privé. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Brico Privé. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Brico Privé under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Brico Privé. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Brico Privé

The main categories in which you can sell through Brico Privé:

  • Building and construction materials
  • Tools and equipment
  • Lighting and electrical products
  • Plumbing and heating products
  • Garden and outdoor products
  • Decorating and painting supplies
  • Kitchen and bathroom fixtures
  • Flooring and tiling products
  • Furniture and home accessories
  • Storage and organization products
  • Safety equipment
The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of Brico Privé will determine your performance score.

The costs & conditions

Generally, there is a commission fee that Brico Privé charges for each sale made on their platform. This commission fee can vary depending on the product category and the price of the product. Additionally, sellers may be responsible for paying other costs associated with selling on Brico Privé, such as fees for listing products, fees for storing and fulfilling orders, and fees for processing payments.

Sellers must also comply with certain conditions set by Brico Privé, such as providing accurate product information, meeting certain quality standards, and fulfilling orders in a timely manner. They also need to provide a valid VAT number and comply with EU regulations.

How to learn to sell through Brico Privé

To learn how to sell on Brico Privé you can check the knowledge bank. This section of the website contains a wealth of information on topics such as creating and optimizing product listings, managing inventory, and advertising your products. If you still have any question, you can contact e-tailize customer service for additional assistance.


In conclusion, Brico Privé is a leading e-commerce platform that specializes in the sale of home improvement and DIY products. It offers a wide range of high-quality products across various categories, and has a reputation for providing exclusive deals and excellent customer service. By selling on Brico Privé, businesses can reach a large and engaged audience of home improvement enthusiasts and take advantage of the platform’s reputation to increase their visibility and sales.

However, it’s worth noting that there are costs and conditions associated with selling on Brico Privé, and that the acceptance process can be selective. Partnering with e-tailize can help businesses to navigate these costs and conditions, and increase the chances of getting accepted. Overall, Brico Privé is a great opportunity for businesses to expand their reach and grow their sales in the European market.

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Ricardo Rubino
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