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Selling on vtwonen

Interested in selling via vtwonen? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via vtwonen?

Vtwonen is a marketplace that has been owned by fonQ since April 2019. That is why the webshop is also called vtwonen by fonQ. The marketplace focuses on home & living. They mainly sell items for your interior such as furniture and home accessories. More than 35,000 products are now for sale on the vtwonen marketplace.

Advantages of selling via vtwonen via e-tailize

  • Perfect target group for products related to living
  • The platform is growing fast
  • Also reach in Belgium
  • Millions of visitors per month
  • Only commission costs, no fixed costs

Fully integrate vtwonen with your systems

Do you want to manage vtwonen and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on vtwonen?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request access

A vtwonen account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on vtwonen.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to vtwonen, among others. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on vtwonen. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have vtwonen under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to vtwonen. In addition, you have immediately arranged your order management and stock synchronization.

Which categories do you have via vtwonen

The main categories in which you can sell via vtwonen:

  • Furniture
  • Relief
  • Cooking & Dining
  • Home Accessories
  • Bed & Bath
  • Households
  • Baby & Kids
  • Garden & Balcony
  • For the odd job
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet vtwonen terms of service. Below this block you can find some of the conditions vtwonen will measure.

The costs & conditions

Vtwonen (and fonQ) do not charge a monthly subscription fee. Depending on the product category, the commission varies between 6 and 15 percent per product. With regard to conditions, you can read more about the conditions of sales on fonQ and vtwonen here.

How to learn to sell through vtwonen

There are blogs with useful tips about marketplaces such as vtwonen. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.


Vtwonen is a Dutch marketplace suitable for reaching consumers who are looking for home & living products. There are many opportunities and it is easy to get started. It is important that you set up your processes properly from the start. So look carefully at a software that can unburden you with that. Not only in terms of processes, but also features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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