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Selling on Amazon.it

Interested in selling via Amazon.it? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Amazon.it?

Amazon is one of the biggest global marketplaces in the world. This platform is unique in that the costs to sell on the platform are relatively low, and sellers can enjoy access to a massive Italian audience in virtually any consumer market. However, more than half of Amazon’s global products are sold by independent merchants and vendors, so standing out may be challenging. We can help with standing out.


Advantages of selling on Amazon.it via e-tailize

  • Access to one of the largest global markets in the world, particularly in Italy.
  • Brand awareness
  • 5% benefits back on brand-specific sales.
  • Sign up for as low as €39 (excluding VAT) per month.
  • Good support services (FBA)
  • Can be linked with supporting software


Fully integrate Amazon.it with your systems

Do you want to manage Amazon.it and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Amazon.it?
Step 1
Register with your Chamber of Commerce

Register with your local Chamber of Commerce.

Step 2
Create & activate your Amazon account

Create an account at Amazon.it and go through the steps on the platform. Within three days you will receive confirmation of your account, though most Amazon sellers are approved instantly.

Step 3
Centralize your brand with e-tailize

Connect your e-tailize account to Amazon and start uploading your products to Amazon.it. After uploading your products, e-tailize will immediately track your uploaded stock and send orders to your order system.

Step 4
Optimize your content

Use e-tailize’s unique data analysis and product management tools to optimize your marketing content and increase your sales through Amazon’s platform.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Amazon.it. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your sellers rating as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Amazon.it under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Amazon.it. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Amazon.it

There are virtually endless main categories in which you can sell through Amazon globally, but the following are just a few successful categories to look into:

  • Appliances
  • Apps
  • Automotive
  • Baby
  • Cosmetics
  • Books
  • Electronics
  • Kindle
  • Movies and television
  • Office
  • Pets
  • Clothing and apparel
  • Garden and outdoor
  • Grocery and food
  • Health
  • Household
  • Home and kitchen
  • Industrial
  • Sports
  • Tools
  • Toys
  • Video games
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the Buy Box; the first spot where products related to a search are shown. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this one. A common tactic to always win the Buy Box is to set up your own brand or unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Amazon Sellers Rating
Amazon Sellers Rating
The 'service' part – mentioned under ''The Buy Box'' – depends entirely on your Sellers Rating. Your Sellers Rating is based on how well you meet Amazon.it's terms of service. The Sellers Rating is a score between 0 and 100 and is recalculated with each order. It looks at shipping time, cancelled orders, chargebacks, customer questions, feedback and A-to-Z claims.

Amazon Seller Rating Criteria:

We have written an extensive article about what the Amazon Sellers Rating is and how you can improve it. In short, your seller rating score depends on how well you score on the following aspects:

Shipping time: how much the actual shipping time differs from the specified shipping time.

Cancelled orders: any order cancelled by customer or seller will result in penalty points.

Chargebacks: when a refund is made by the customer via their credit card.

Feedback: Consistently bad reviews have a big impact on your Sellers Rating.

A-to-Z claims: When a customer has a problem that doesn’t fit into one of the above areas, Amazon.nl will investigate the problem itself. They call this an A-to-Z claim.


The costs & conditions

The following costs and conditions must be met in order to sell your products on Amazon.it:

  • Seller fee is €39 excluding VAT per month as a flat fee.
  • Referral fees that range from 8% to 15%.
  • Sales plans range from  € 0.99 per unit to €39 per month.
  • Management costs and storage fees vary, depending on your fulfillment needs.

How to learn to sell through Amazon.it

There are many guides online that are dedicated to selling products successfully on Amazon in Italy, and a quick Google search will yield many results. e-tailize also provides tons of excellent blog posts and selling guides involving data analysis, eCommerce, fulfillment, and marketplaces. We regularly create content to help you improve your Amazon seller rating and improve your business’s standing on Amazon in the European market.

Conclusion

Amazon is a massive global player in the realm of eCommerce. If you want to sell your brand’s unique products in the Italian market, you’ll have some stiff competition in addition to all of the benefits that Amazon offers to sellers. Luckily, e-tailize is here to help when it comes to managing your stock, automating your product management, and using data analysis to understand how well your eCommerce business is doing on Amazon and other platforms.

Need more information?

Contact me!

Roy Beekman
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