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Selling on Première Vision

Interested in selling via Première Vision? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Première Vision?

Selling on Première Vision is a great opportunity for fashion industry professionals to showcase their products to a global audience. With over 40 years of experience in the industry, Première Vision has established itself as a leading trade show for fashion and textile professionals. The event attracts thousands of visitors from around the world, including designers, manufacturers, and retailers. By exhibiting at Première Vision, sellers can gain exposure to new markets, connect with potential buyers, and stay up-to-date with the latest trends and innovations in the industry. Overall, selling on Première Vision can be a valuable investment for any fashion business looking to expand their reach and grow their brand.

Advantages of selling on Première Vision via e-tailize

  • Access to a global audience
  • Opportunity to showcase new products
  • Networking with industry professionals
  • Exposure to trend forecasting
  • Potential for increased sales
  • Opportunity to gather customer feedback
  • Chance to establish brand recognition

Fully integrate Première Vision with your systems

Do you want to manage Première Vision and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Première Vision
Step 1
Register Your Business

Before you can sell on Première Vision, you need to have a registered business. This means obtaining all necessary licenses and permits to legally operate your business.

Step 2
Create an Account on Première Vision

Once your business is registered, you can create an account on Première Vision. This will allow you to access the marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To streamline your selling process, you can create an e-tailize account. This platform allows you to manage your inventory, orders, and shipping across multiple marketplaces.

Step 4
Upload Your Products to Première Vision

With your e-tailize account set up, you can easily upload all of your products to Première Vision. This will make them available for purchase by potential customers.

Step 5
Optimize and Monetize with e-tailize

To maximize your sales on Première Vision, you can use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and target the right audience to increase your revenue.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Première Vision. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Première Vision under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Première Vision. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Première Vision:

Some of the main categories that are typically sold on Première Vision include textiles, leather, accessories, yarns, trims, and components for fashion and home industries. These categories may include a wide range of products such as fabrics, fibers, threads, buttons, zippers, lace, ribbons, and many more.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Première Vision terms of service. Below this block you can find some of the conditions Première Vision will look at.

The costs & conditions

As a seller on Première Vision, there are certain fees and commissions that you need to pay. The platform charges a commission of 10% on the total sales value, which includes shipping costs. Additionally, there is a registration fee of €500 for new sellers. However, there are no listing fees or monthly subscription fees.

Selling conditions on Première Vision include:

  • Returns: Sellers must accept returns within 14 days of delivery.
  • Delivered on time percentage: Sellers must maintain a delivered on time percentage of at least 95%.
  • Customer questions: Sellers must respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers must deliver orders within 30 days of purchase.
  • Product authenticity: Sellers must guarantee the authenticity of their products.
  • Product quality: Products must meet Première Vision’s quality standards.
  • Shipping: Sellers must provide tracking information for all shipments.
  • Payment: Sellers receive payment within 15 days of the order being marked as delivered.

How to learn to sell on Première Vision

Here are some tips on how to learn how to sell on Première Vision:

  1. Attend workshops and seminars: Première Vision offers various workshops and seminars that cover topics such as fashion trends, marketing strategies, and sales techniques. Attending these events can help you learn from industry experts and gain new insights into the fashion industry.
  2. Network with other professionals: One of the best ways to learn about selling on Première Vision is to network with other professionals in the industry. Attend networking events, connect with people on social media, and join industry groups to meet other professionals and learn from their experiences.
  3. Research your target market: Before selling on Première Vision, it’s important to research your target market. This will help you understand their needs, preferences, and buying habits. Use this information to create a sales strategy that is tailored to your target market.
  4. Practice your sales pitch: Practice your sales pitch until you feel confident and comfortable delivering it. This will help you build rapport with potential customers and increase your chances of closing a sale.
  5. Stay up-to-date with industry trends: The fashion industry is constantly changing, so it’s important to stay up-to-date with the latest trends and developments. This will help you stay ahead of the competition and provide your customers with the latest and most relevant products.


In conclusion, selling on Première Vision can be a great opportunity for fashion industry professionals to showcase their products to a global audience, gain exposure to new markets, connect with potential buyers, and stay up-to-date with the latest trends and innovations in the industry. With e-tailize, sellers can fully integrate Première Vision with their systems, access a global audience, showcase new products, network with industry professionals, and optimize and monetize their listings. However, sellers must also be aware of the challenges and conditions of selling on Première Vision, such as maintaining a high Seller Rating and meeting the platform’s terms of service. By attending workshops and seminars, networking with other professionals, researching their target market, practicing their sales pitch, and staying up-to-date with industry trends, sellers can increase their chances of success on Première Vision.

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