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Selling on GO Sport

Interested in selling via GO Sport? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why GO Sport?

GoSport is an e-commerce platform that allows businesses and individuals to sell sports and outdoor equipment, apparel, and accessories to customers around the world. One reason to sell on GO Sport is that it has a large and engaged customer base of active and outdoors-minded individuals.

In terms of history, GO Sport was founded in the year 2000 and is headquartered in the United States. It quickly rose to fame as a premier online marketplace for sports goods. GO Sport has been able to carve a niche for itself in the e-commerce marketplace and is now a well-established player in the sports and outdoor equipment retail space.

Advantages of selling on GO Sport via e-tailize

  • Large customer base for sports enthusiasts
  • Well-established marketplace
  • Reasonable fees
  • Customizable store front and branding options

Fully integrate GO Sport with your systems

Do you want to manage GO Sport and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through GO Sport?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area before making an account with GO Sport.

Step 2
Request an account

You will need to create an account on the GO Sport website in order to start listing and selling your products. You can click the button at the top of this page to get started.

Step 3
Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to GO Sport. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on GO Sport. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have GO Sport under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to GO Sport. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through GO Sport

The main categories in which you can sell through GO Sport:

  • Running
  • Fitness-bodybuilding
  • Cycle
  • Soccer
  • Hiking
  • Winter sports
  • Urban sliding
  • Racket sports
  • Swimming-pool
  • Outdoor sports
  • Team sports
  • Sports nutrition
  • And more
The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of GO Sport will determine your performance score.

The costs & conditions

GO Sport works with a standard subscription of €30 a month. On top of that they charge these general percentages:

Chaussures 15%
Accessoires 12%
Culture 15%
Camping Equipment12%
Spare parts12%
Sports Equipment (small)12%
Sports Equipment (large)12%
Dietary Supplement12%

In general, businesses interested in selling on GO Sport typically need to meet certain requirements in order to be considered as a vendor. These requirements may include having a valid business license, providing proof of insurance, meeting certain product safety and quality standards, and agreeing to comply with the company’s terms and conditions for vendors. Additionally, businesses may be required to provide detailed information about their products and pricing, as well as comply with any reporting and accounting requirements set by the company.

How to learn to sell through GO Sport

We regularly post selling guides and marketplace information via the e-tailize knowledge bank. To learn how to sell on GO Sport, it’s important to research the platform, understand the market, optimize your listings and make sure your customer service is top-notch. Monitor your sales and customer feedback and make necessary improvements to increase your chances of success. This is possible with e-tailize.


GO Sport is a well-established and respected sport retail company that offers a wide range of products and services to its customers. With a strong reputation for providing high-quality products and excellent customer service, GO Sport is a trusted destination for sports enthusiasts of all levels. The company has a large physical presence, with many stores in different location. The company also offers a loyalty program, which rewards its frequent shoppers and helps to drive repeat business. All in all, GO Sport is a reliable and convenient choice for all sport-related needs, providing customers with a wide variety of products at competitive prices and a positive shopping experience.

Need more information?

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Ricardo Rubino
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