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Selling on Douglas

Interested in selling via Douglas? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Douglas?

In Europe, Douglas is the top premium beauty platform. Douglas offers a wide range of beauty and cosmetics products by providing more than 130,000 beauty and lifestyle products through online shops, the beauty marketplace, and more than 2,000 storefronts. Douglas now offers their partner sales platform to a number of countries in the EU.

Advantages of selling on Douglas via e-tailize

  • Access to the biggest cosmetics marketplace in Europe.
  • Access to a marketplace with an established brand presence.
  • Decent commissions, excellent discounts, and other opportunities to reduce costs.
  • Advertising options within the platform.

Fully integrate Douglas with your systems

Do you want to manage Douglas and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Douglas?
Step 1
Register Chamber of Commerce

Register with your local Chamber of Commerce to ensure your brand is ready to start working with Douglas via their partner platform.

Step 2
Request an account

A Douglas or AWIN account manager assesses whether you are a good fit with the range and categories offered by the platform. Please contact our customer service at e-tailize if you are interested in this. We can help you create an account and upload your products on Douglas.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products to Douglas. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Douglas. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your sellers rating as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Douglas under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Douglas. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Douglas

The main categories in which you can sell through Douglas:

  • Cosmetics/Beauty
  • Food supplements
  • Health
  • Fragrance/Perfume
  • Jewelry and Accessories
  • Interior design
The buying block
The buying block
One of the partners is highlighted in the buy block when multiple partners sell the same product. This is due to the fact that this partner's offer is the best in terms of cost, turnaround time, and service. The buy block is where the majority of sales are made. In order to gain the most market exposure, it is crucial to win your particular buy block. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance score will have a significant bearing on how potential customers view your service. Your performance score is dependent on how effectively you adhere to Douglas’ service requirements.

The costs & conditions

Douglas is unique in that it does not require fixed costs to sell on the platform. There are no setup fees and no monthly fees. The platform charges partners a percentage, but this amount can actually be negotiated when you are setting up your account and are accepted into the partner program.

How to learn to sell through Douglas

As Douglas is still expanding their partner exchange program, the company itself does not offer very much in the vein of selling tutorials and educational guides. There are a number of blogs out there dedicated to helping new partners get a hang of the program, including e-tailize.


Despite being known for cosmetics, Douglas is actually quite a diverse marketplace. Whether your brand works in cosmetics or fragrance or jewelry or interior design, Douglas is worth posting your products to. e-tailize can help you with automating your product management processes on the Douglas platform.

Need more information?

Contact me!

Roy Beekman
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