Selling on Douglas.
Douglas is the premium beauty retailer of Europe and runs a marketplace alongside its own shops, in six European countries. We build the case for your brand, and the software runs catalogue, translation, stock and orders from one place.
- Douglas requirements checked
- Catalogue imported and mapped
- EAN codes and attributes verified
- Listings translated per country
- Stock and orders in sync
How do you start selling on Douglas?
Douglas runs a premium beauty marketplace next to its own shops, in Germany, Austria, the Netherlands, Poland, France and Italy. Partners need an EAN on every item, the mandatory attributes of the category, and titles and descriptions in the language of each country, plus the cosmetics paperwork the EU asks for. We prepare and present your case, then the software keeps catalogue, stock and orders in sync.
Douglas at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Germany, Austria, the Netherlands, Poland, France and ItalyThe marketplace started in Germany in 2019 and runs on the Mirakl platform, next to the Douglas stores. |
|---|---|
| Setup | No setup fee and no monthly base feePartners pay a commission on what they sell instead of a fixed subscription. |
| Commission | A percentage per sale, set per product categoryDouglas publishes no rate card; the percentage is agreed per partner. |
| Fulfilment | You ship to the shopper yourselfDouglas promises delivery in 1 to 3 working days. Returns are free for the shopper and come back to you. |
| Product data | An EAN on every item plus the mandatory attributes of the categoryTitles and descriptions in the language of each country; open text fields are not translated for you. |
| Compliance | Responsible person in the EU and a CPNP notification for cosmeticsGPSR data in every listing, plus a LUCID packaging registration for Germany. |
| Integration | Through the Douglas API, managed by e-tailizeCatalogue, prices, stock, orders and returns from one place. The connection is live in a few minutes. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair Douglas with e-tailize.
Six countries from one catalogue
Germany, Austria, the Netherlands, Poland, France and Italy each behave as their own channel, fed by one catalogue.
We prepare and present your case
We know what a premium beauty channel looks at: assortment, brand story, margin and delivery reliability.
Local language, handled for you
Our software translates and sharpens titles, descriptions and attributes on the way in.
Cosmetics paperwork in order
Responsible person, CPNP notification, GPSR data and the German LUCID registration stay attached to the product.
Dropship without the stress
You ship inside the promise of 1 to 3 working days, while stock, orders, tracking and returns land in one screen.
The same base, 200+ marketplaces
What you prepare for Douglas is the starting point for the next channel. Expanding becomes a choice, not a project.
Five steps. From the call to live.
- 1
Book the free exploration call
We look at your range, your numbers and the countries that fit.
✓Fit reviewed✓Countries chosen✓Case prepared - 2
Get your product data ready
EAN codes, category attributes, images and the cosmetics paperwork the EU asks for.
✓EANs complete✓Attributes filled✓Compliance checked - 3
We present your brand
We take your case to the Douglas partner side and settle the terms.
✓Case presented✓Terms agreed✓Account prepared - 4
Connect and go live
Catalogue, translated listings, prices and stock flow through the connection, and orders come straight back.
✓Listings live✓Stock in sync✓Orders routed - 5
Grow into the next channel
Track results per country and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What fits Douglas
Premium beauty and health first, reaching into nearby lifestyle categories. Complete data and a clear brand story weigh heavier here than raw volume.
What we fix before you go live
Items without an EAN, thin content, untranslated text or missing cosmetics paperwork stall at the checks. We clean that up first.
Questions sellers ask about Douglas.
What does selling on Douglas cost?
Douglas charges no setup fee and no monthly base fee for marketplace partners. You pay a commission on what you sell, and that percentage depends on the product category and is agreed per partner, so there is no rate card to quote. Budget for shipping and returns too, since you ship yourself. The e-tailize program comes on top, from €249 per month.
Which countries can you reach through Douglas?
The marketplace runs in Germany, Austria, the Netherlands, Poland, France and Italy. Each country is its own channel, with its own language, prices and delivery expectations. e-tailize feeds them all from one catalogue.
What product data does Douglas need?
Every item needs an EAN, the mandatory attributes of its category, and a title and description in the language of the country you sell in. Open text fields are not translated for you. In the e-tailize PIM you keep those fields in one place.
Who ships the orders and handles returns?
You do. Partners ship directly to the shopper, against a promise of delivery in 1 to 3 working days. Returns are free for the shopper and come back to you. Orders, tracking and returns run through e-tailize.
What do cosmetics need before they can be sold in the EU?
A responsible person established in the EU and a notification in the CPNP portal, as Regulation 1223/2009 requires. On top of that come GPSR data in every listing and, for Germany, a LUCID packaging registration.
Why go through e-tailize?
Because the connection is the easy part. The work sits around it: the case for your brand, translated content, category attributes, compliance fields, stock and orders. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Douglas's setup, in plain English.
For Douglas and every other channel you work with one e-tailize program. You pay along with the marketplace revenue we build together. Douglas takes a commission per sale, set per category.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Douglas.
Book a free exploration call. You hear where your range stands and which countries make sense first. The fee follows the new revenue we create together, so we only win when you win. And after Douglas? Another 200+ marketplaces.