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Selling on IBS.IT

Interested in selling via IBS.IT? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via IBS.IT?

IBS.IT is a popular online marketplace that provides a platform for sellers to showcase their products to a large audience. With a history spanning several years, IBS.IT has established itself as a reliable and trustworthy platform for both buyers and sellers. The website offers a range of categories for sellers to list their products, making it easy for buyers to find what they are looking for. Selling on IBS.IT can be a great way for businesses to expand their reach and increase their sales.

Advantages of selling on IBS.IT via e-tailize

  • Wide customer base
  • High traffic website
  • Trusted platform
  • Secure payment system
  • Competitive fees
  • Easy listing process
  • Customizable storefront
  • Marketing and promotional tools

Fully integrate IBS.IT with your systems

Do you want to manage IBS.IT and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on IBS.IT with e-tailize
Step 1
Register Your Business

Before you can start selling on IBS.IT, you need to have a registered business. Make sure you have all the necessary legal documents and tax IDs.

Step 2
Create an Account on IBS.IT

Once you have a registered business, you can create an account on IBS.IT. This will allow you to access the marketplace and start selling your products.

Step 3
Sign Up for e-tailize

To optimize your sales on IBS.IT, sign up for e-tailize. This platform will help you manage your inventory, pricing, and promotions across multiple marketplaces.

Step 4
Upload Your Products

With e-tailize, you can easily upload all your products to IBS.IT and other marketplaces. This will save you time and ensure that your inventory is always up-to-date.

Step 5
Optimize and Monetize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your sales on IBS.IT. These tools will help you track your performance, identify areas for improvement, and create targeted advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on IBS.IT. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have IBS.IT under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to IBS.IT. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on IBS.IT

IBS.IT is an Italian e-commerce website that offers a wide range of products across different categories, including:

  • Computers and Accessories
  • Consumer Electronics
  • Home and Garden
  • Fashion and Accessories
  • Health and Beauty
  • Sports and Outdoor
  • Toys and Games
  • Cars and Motorcycles
  • Food and Beverage
  • Books and Stationery
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the IBS.IT terms of service. Below this block you can find some of the conditions IBS.IT will look at.

The costs & conditions

As a seller on IBS.IT, there are certain fees and commissions that you need to pay. The platform charges a commission fee of 10% on the total sale price of your product. Additionally, there is a fixed fee of €0.35 for each item sold. These fees are deducted from your account balance before you receive your payment. It is important to keep these fees in mind when pricing your products on IBS.IT.

Selling conditions on IBS.IT:

  • Time for returns: Customers have 14 days to return a product for any reason.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 95%.
  • Answer customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for standard shipping is 10 days within Italy and 20 days for international orders.
  • Product condition: Products must be new and in their original packaging.
  • Shipping options: Sellers must offer at least one shipping option with tracking.
  • Product listing: Sellers must provide accurate and detailed information about their products, including high-quality photos and descriptions.
  • Prohibited items: Certain items, such as weapons and illegal substances, are prohibited from being sold on IBS.IT.

How to learn to sell on IBS.IT

Here are some general steps to follow:

  1. Research: Start by researching the platform, its policies, and the products or services you want to sell. This will help you understand the market and competition.
  2. Set up an account: Create a seller account on IBS.IT and complete your profile. Make sure to provide accurate and detailed information about your business and products.
  3. List your products: Create product listings with high-quality images, detailed descriptions, and competitive pricing.
  4. Optimize your listings: Use keywords and tags to optimize your listings for search engines and make them more visible to potential customers.
  5. Promote your products: Use social media, email marketing, and other channels to promote your products and drive traffic to your IBS.IT store.
  6. Provide excellent customer service: Respond promptly to customer inquiries and provide excellent customer service to build trust and loyalty.
  7. Monitor and analyze your performance: Use IBS.IT’s analytics tools to monitor your sales performance and adjust your strategy accordingly.
  8. Continuously improve: Continuously improve your product offerings, pricing, and customer service to stay competitive and grow your business.


In conclusion, selling on IBS.IT can be a great opportunity for businesses to expand their reach and increase their sales. With a wide customer base, high traffic website, trusted platform, secure payment system, competitive fees, easy listing process, customizable storefront, and marketing and promotional tools, IBS.IT offers a lot of advantages for sellers. However, there are also challenges such as the need for knowledge, avoiding errors, and scaling. That’s where e-tailize can help by providing a centralized platform for managing multiple marketplaces, inventory, pricing, and promotions. By following the steps outlined above and continuously improving, sellers can succeed on IBS.IT and grow their business.

Need more information?

Contact me!

Ricardo Rubino
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