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Top 30 Marketplaces for Kitchenware

Kitchenware is a broad category that includes everything from pots and pans to cutlery and glassware. If you are looking for a way to sell your kitchenware products online, you might be wondering which marketplaces are the best for reaching your target customers. There are many online platforms that offer a wide range of kitchenware products, from cookware and bakeware to cutlery and utensils. They offer a large customer base, high demand, and various features to help you grow your business.

In this article, we will list the top 30 online marketplaces for kitchenware, based on their popularity, traffic, product categories, and customer reviews. We will also explain why e-tailize is the best solution for selling on these marketplaces.

Click here to view all the integrations e-tailize supports for kitchenware.

1. Amazon

Amazon is the largest and most popular online marketplace, with over 300 million active customers across the continent. Amazon offers a wide range of kitchenware products, from basic utensils to premium appliances. You can sell your products on Amazon using the Fulfillment by Amazon (FBA) service, which handles storage, shipping, and customer service for you. You can also use the Amazon Advertising platform to promote your products and reach more buyers.

Selling on Amazon

2. eBay

eBay is another well-known online marketplace that operates in 13 European countries. eBay has over 180 million active buyers worldwide, and sells more than 1.1 billion items across various categories. eBay is a great place to sell your kitchenware products, especially if they are unique, vintage, or collectible. You can use the eBay Seller Hub to manage your listings, orders, and inventory. You can also use the eBay Promoted Listings service to boost your visibility and sales.

3. Cdiscount

Cdiscount is the leading e-commerce platform in the UK, with over 22 million unique visitors per month. Cdiscount offers a variety of kitchenware products, from cookware sets to tableware accessories. You can sell your products on Cdiscount using the Cdiscount Fulfilment service, which takes care of logistics, delivery, and after-sales service for you. You can also use the Cdiscount Ads service to increase your exposure and conversions.

4. Bol.com

Bol.com is the largest online marketplace in the Netherlands and Belgium, with over 11 million active customers. Bol.com sells millions of products across 20 categories, including kitchenware. You can sell your products on Bol.com using the Logistiek via Bol.com service, which handles the storage, packaging, and shipping of your products. You can also use the Bol.com Sponsored Products service to advertise your products and reach more shoppers.

Selling on Bol.com

5. Allegro

Allegro is the dominant online marketplace, with over 21 million registered users and 125 million monthly visits. Allegro offers a huge selection of kitchenware products, from bakeware to kitchen knives. You can sell your products on Allegro using the Allegro Smart service, which gives you access to free shipping, returns, and customer service. You can also use the Allegro Ads service to create and manage your campaigns and optimise your budget.

6. ManoMano

ManoMano is a specialised online marketplace for home improvement and gardening products. ManoMano offers a range of kitchenware products, from faucets to storage solutions. You can sell your products on ManoMano using the Mano Fulfilment service, which takes care of the warehousing, picking, packing, and shipping of your products. You can also use the Mano Performance service to boost your sales and visibility on the platform.

7. Real.de

Real.de is a leading online marketplace in Germany, with over 19 million monthly visitors and 22 million products. Real.de offers a variety of kitchenware products, from cutlery sets to kitchen appliances. You can sell your products on Real.de using the Real.de Fulfillment service, which takes care of the storage, shipping, and customer service for you. You can also use the Real.de Advertising service to create and manage your ads and optimize your performance.

8. Fnac

Fnac is a leading online marketplace in France, Spain, Portugal, and Belgium, with over 20 million customers and 10 million products. Fnac offers a range of kitchenware products, from coffee machines to kitchen scales. You can sell your products on Fnac using the Fnac Fulfillment service, which handles the logistics, delivery, and after-sales service for you. You can also use the Fnac Advertising service to increase your visibility and sales on the platform.

Selling on Fnac

9. La Redoute

La Redoute is a leading online marketplace for fashion and home products in France, with over 10 million customers and 7 million products. La Redoute offers a selection of kitchenware products, from tablecloths to kitchen utensils. You can sell your products on La Redoute using the La Redoute Fulfillment service, which takes care of the storage, preparation, and shipping of your products. You can also use the La Redoute Advertising service to promote your products and increase your conversions.

Selling on La Redoute

10. Kruidvat

Kruidvat is a leading online retailer in the health and beauty sector, with over 2.9 million weekly online visitors and 5.3 million CRM customers. Kruidvat Marketplace offers a curated approach to its product assortment, focusing on categories such as baby, health, beauty, body, complementary, and surprising. Sellers can benefit from the marketplace’s unique selling points, such as partial exclusivity on the articles they sell, seamless integration with the brand’s CRM program, and no setup or monthly fees.

Selling on Kruidvat

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11. Conforama

Conforama is a French retailer of furniture, home appliances, and electronics, with over 200 stores in France and 15 other countries. Conforama’s online marketplace allows sellers to access a large and loyal customer base, with over 20 million unique visitors per month and 8 million Confo+ cardholders. Sellers can offer products in various categories, such as cooking, DIY/gardening, electronics, erotic products, furniture/interior design, games/toys, healthcare, household appliances, jewelry/watches, kids/babies, cosmetics/perfumes, pets, shoes/bags/luggage, and sports equipment.

Selling on Conforama

12. Metro

Metro is a German wholesale company that operates in 34 countries and serves over 16 million customers, mainly in the hospitality, catering, and independent retail sectors. Metro’s online marketplace is a B2B platform that connects sellers with professional buyers, offering them a wide range of products and services, such as food, beverages, equipment, supplies, and digital solutions. Sellers can benefit from the marketplace’s features, such as easy integration, secure payment, fast delivery, dedicated support, and access to Metro’s marketing channels and customer data.

Selling on Metro

13. IBS.IT

IBS.IT is an Italian online retailer of books, music, movies, games, toys, and stationery, with over 5 million customers and 60 million visits per year. IBS.IT’s online marketplace allows sellers to offer products in various categories, such as art, antiques, collectibles, comics, hobbies, crafts, home, garden, pets, sports, and fitness. Sellers can benefit from the marketplace’s advantages, such as low commissions, no listing fees, no monthly fees, no minimum sales, and no exclusivity contracts.

Selling on IBS.IT

14. BUT

BUT is a French retailer of furniture, home appliances, and electronics, with over 300 stores in France and 3 million customers per year. BUT’s online marketplace allows sellers to offer products in various categories, such as furniture, bedding, decoration, lighting, kitchen, bathroom, home appliances, TV, audio, and gaming. Sellers can benefit from the marketplace’s features, such as easy integration, secure payment, fast delivery, customer service, and access to BUT’s marketing channels and loyalty program.

Selling on BUT

15. Bunnings Warehouse

Bunnings Warehouse is an Australian retailer of home improvement and outdoor living products, with over 370 stores in Australia and New Zealand and over 40 million customers per year. Bunnings Warehouse’s online marketplace allows sellers to offer products in various categories, such as kitchen, bathroom, laundry, garden, outdoor, tools, hardware, paint, flooring, lighting, and storage. Sellers can benefit from the marketplace’s features, such as free delivery, free returns, price guarantee, flexible financing, premium protection plan, and access to Bunnings Warehouse’s customer base and brand reputation.

Selling on Bunnings Warehouse

16. Naduvi

Naduvi is a home and living outlet that offers high-quality furniture and decor products at discounted prices, with over 300 brands and 43,000 products to choose from. Naduvi’s online marketplace allows sellers to offer products in various categories, such as sofas, chairs, tables, rugs, cabinets, lighting, garden, balcony, kitchen, dining, decoration, bed, and bath. Sellers can benefit from the marketplace’s features, such as free shipping, 30-day return policy, and access to Naduvi’s marketing channels and customer data.

Selling on Naduvi

17. Mathis Home

Mathis Home is a furniture retailer that offers a wide range of furniture and decor products for every style and price point, with over 10,000 products to choose from. Mathis Home’s online marketplace allows sellers to offer products in various categories, such as furniture, mattresses, rugs, decor, lighting, seasonal, kitchen, baby, kids, outdoor, bed, and bath. Sellers can benefit from the marketplace’s features, such as free delivery, free pickup, flexible financing, Mathis rewards, premium protection plan, and access to Mathis Home’s customer base and brand reputation.

Selling on Mathis Home

18. TheMarket

TheMarket is a New Zealand-based online marketplace that offers a wide range of products, including kitchenware, from local and international brands. TheMarket has over 1.5 million monthly visitors and a loyal customer base that values quality, convenience and sustainability. Some of the features that make TheMarket attractive for kitchenware sellers are: free shipping and returns, flexible payment options, customer rewards program, and dedicated support team.

Selling on TheMarket

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19. Kaufland.de

This is a German online marketplace, where you can sell your kitchenware products by registering as a seller and uploading your product feed. Kaufland.de offers you a high-quality platform, a large and diverse customer base, and a fair and transparent fee model. Kaufland.de is part of the Kaufland group, which also operates physical stores in Germany and other European countries.

Selling on Kaufland

20. Outletinn

Outletinn is an online outlet store that sells sports and casual products at discounted prices. Outletinn also has a kitchenware section that offers products such as pots, pans, knives, utensils, and containers. Outletinn has over 1 million customers in 220 countries and a low return rate of 1.5%. Outletinn offers kitchenware sellers the opportunity to sell their products at outlet prices and clear their stock. Some of the perks of selling on Outletinn are: no listing fees, no minimum order quantity, fast shipping, and fraud protection.

Selling on Outletinn

21. BrandAlley

BrandAlley is a UK-based online retailer that sells designer clothing, accessories, beauty products, and homeware. BrandAlley also has a kitchenware category that sells products such as cookware, bakeware, tableware, and appliances. BrandAlley has over 4 million members and a high average order value of £100. BrandAlley offers kitchenware sellers the opportunity to sell their products to a premium and savvy audience that loves designer brands. Some of the advantages of selling on BrandAlley are: high traffic, flash sales, curated collections, and editorial features.

Selling on BrandAlley

22. El Corte Inglés

This is a major Spanish retailer with an online presence that offers a wide range of products, including kitchenware. You can sell your products on their platform by joining their marketplace program, which gives you access to their large customer base and their logistics and customer service support. El Corte Inglés is especially popular in Spain and Portugal, but also ships to other European countries.

Selling on El Corte Inglés

23. Vinted

This is a marketplace known for second-hand items, including kitchenware. You can sell your kitchenware products on Vinted by creating an account and listing your items for free. Vinted allows you to set your own prices, communicate with buyers, and arrange the shipping or delivery of your products. Vinted is popular in France, Germany, Spain, Italy, Belgium, the Netherlands, and the UK, among others.

24. Marktplaats

This is a popular Dutch online classifieds site, where you can sell your kitchenware products by posting an ad. Marktplaats allows you to upload up to 24 photos, write a description, and choose a category and subcategory for your products. You can also use their paid services, such as a top ad, a homepage ad, or a professional account, to increase your visibility and sales. Marktplaats is mainly used by Dutch customers, but also attracts buyers from neighboring countries, such as Belgium and Germany.

25. Leboncoin

This is a major classifieds site in France, good for second-hand items, including kitchenware. You can sell your kitchenware products on Leboncoin by creating an account and posting an ad. Leboncoin allows you to upload up to 10 photos, write a title and a description, and choose a location and a category for your products. You can also use their paid services, such as a boost, a gallery, or a professional account, to enhance your ad and reach more buyers. Leboncoin is the most visited site in France, with over 28 million monthly users.

26. Gumtree

This is a popular for classifieds, including kitchenware. You can sell your kitchenware products on Gumtree by creating an account and posting an ad. Gumtree allows you to upload up to 9 photos, write a title and a description, and choose a location and a category for your products. You can also use their paid services, such as a featured ad, a spotlight ad, or a business account, to get more exposure and sales. Gumtree has over 16 million monthly users in the UK, and also operates in other countries, such as Ireland, Australia, and South Africa.

27. Avito

This is a major classified site in Russia, where you can sell your kitchenware products by posting an ad. Avito allows you to upload up to 20 photos, write a title and a description, and choose a location and a category for your products. You can also use their paid services, such as a premium ad, a highlight, or a business account, to boost your ad and attract more buyers. Avito is the most visited site in Russia, with over 35 million monthly users.

28. Alibaba/AliExpress

These are online platforms that are based in China, but are widely used for importing goods in various country. You can sell your kitchenware products on Alibaba or AliExpress by creating a seller account and uploading your product information. Alibaba is more suitable for wholesale transactions, while AliExpress is more suitable for retail transactions. Both platforms offer you various tools and services, such as trade assurance, logistics, and payment solutions, to facilitate your cross-border trade. Alibaba and AliExpress have millions of buyers from Europe, as well as other regions.

29. CDON 

This is a leading Nordic online marketplace, where you can sell your kitchenware products by applying to become a partner and integrating your product feed. CDON offers you a large and loyal customer base, a user-friendly platform, and a professional support team. CDON is available in Sweden, Norway, Denmark, and Finland.

30. Coolshop

This is an online marketplace that operates in several Nordic and European countries, such as Denmark, Sweden, Norway, Finland, Germany, the UK, and the Netherlands. You can sell your kitchenware products on Coolshop by registering as a seller and uploading your product feed. Coolshop provides you with a simple and secure platform, a dedicated account manager, and a competitive commission structure.

31. DaWanda

This is a marketplace focused on handmade and unique items, popular in Germany. You can sell your kitchenware products on DaWanda by creating a shop and listing your items. DaWanda allows you to customize your shop, communicate with customers, and manage your orders. DaWanda has over 6 million registered users, mainly from Germany, Austria, and Switzerland.

32. The Irish Store

The Irish Store is an online marketplace that sells authentic Irish products, such as clothing, jewelry, homeware, and kitchenware. The Irish Store has over 250,000 customers in 150 countries and a high customer satisfaction rate of 4.7 out of 5. The Irish Store offers kitchenware sellers the possibility to reach a global audience that loves Irish culture and heritage. Some of the benefits of selling on The Irish Store are: free shipping on orders over $99, hassle-free returns, personalized customer service, and exclusive promotions.

Selling on The Irish Store

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces for kitchenware more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for kitchenware.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  2. About us | e-tailize. https://e-tailize.com/about-us/.
  3. e-tailize – Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/e-tailize.
  4. Federation of the European Cookware and Cutlery Industries | FEC. https://fecassociation.eu/.
  5. Kitchenware – Europe | Statista Market Forecast. https://www.statista.com/outlook/cmo/furniture/kitchen-dining-furniture/kitchenware/.
  6. Europe: Market for Plastic Tableware And Kitchenware 2023 – IndexBox. https://www.indexbox.io/store/europe-plastic-disposable-tableware-and-kitchenware-market-analysis-forecast-size-trends-and-insights/.
  7. Europe Cookware Market Size & Share Analysis – Growth Trends …. https://www.mordorintelligence.com/industry-reports/europe-cookware-market.
  8. Top 15 Online Marketplaces in Europe to Sell Your Products – Bezos. https://www.bezos.ai/resources/top-online-marketplaces-in-europe.
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