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Selling on Kruidvat

Interested in selling via Kruidvat marketplace? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Kruidvat marketplace?

Kruidvat marketplace, a renowned retail chain in the Netherlands, has a rich history dating back to 1975. Over the years, it has become a popular destination for customers seeking a wide range of products at affordable prices. With an extensive store network, Kruidvat marketplace offers a varied assortment of items, ranging from beauty and care products to household items and baby products. Customers appreciate the convenience and accessibility of shopping at Kruidvat marketplace, making it a go-to destination for their daily shopping needs.

Advantages of selling through Kruidvat via e-tailize

  • Wide customer base for increased sales opportunities.
  • Established brand reputation for trust and credibility.
  • Competitive pricing to attract cost-conscious shoppers.
  • Strong marketing and promotional support for product visibility.
  • Online platform for additional sales channels.
  • Can be linked to software that makes scaling easy.

Fully integrate Kruidvat marketplace with your systems

Do you want to manage Kruidvat marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on Kruidvat marketplace?
Step 1
Register your business

To sell on Kruidvat marketplace, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on Kruidvat marketplace

Once your business is registered, you can create an account on Kruidvat’s marketplace. Provide all the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively manage your sales on Kruidvat marketplace, create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Kruidvat’s marketplace. Ensure that you provide accurate and detailed information about each product, including images, descriptions, and pricing.

Step 5
Optimize and monetize with e-tailize

Utilize e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your product listings on Kruidvat marketplace. Analyze customer behavior, sales data, and market trends to make informed decisions and maximize your sales potential. Additionally, leverage advertising features to promote your products and increase visibility on the marketplace.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Kruidvat marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Kruidvat marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Kruidvat marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Kruidvat marketplace?

On Kruidvat marketplace, you can sell products in the following main categories:

  • Beauty and Personal Care
  • Health and Wellness
  • Baby and Child
  • Household and Cleaning
  • Electronics and Appliances
  • Home and Decor
  • Fashion and Accessories
  • Groceries and Food
  • Sports and Fitness
  • Toys and Games
The Buy Box
The Buy Box
When several partners offer the same product, Kruidvat marketplace is featured in 'het koopblok' or the Buy Box. That's because Kruidvat has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So, it is essential for Kruidvat marketplace to win this. A common tactic for Kruidvat marketplace to always win the Buy Box is to set up their own brand with unique EANs. If Kruidvat marketplace is the only provider of a product, they will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Kruidvat's terms of service. Below this block you can find some of the conditions Kruidvat marketplace will measure.

The costs & conditions

As a seller on Kruidvat marketplace, there are certain fees and commissions that you need to be aware of. When you sell your products on Kruidvat, you will be charged a commission fee based on the total value of the item sold. Additionally, there might be other fees involved, such as a listing fee or a fulfillment fee if you choose to use their fulfillment services. These fees and commissions are deducted from your sales proceeds, and it is important to factor them into your pricing strategy to ensure profitability.

Selling conditions on Kruidvat marketplace include:

  • Time for returns: Kruidvat marketplace offers a 14-day return policy for customers, allowing them to return products within this timeframe for a refund or exchange.
  • Delivered on time percentage: To maintain a good seller reputation, it is crucial to ensure that your products are delivered on time. Kruidvat expects a high percentage of timely deliveries from sellers.
  • Response time to customer questions: As a seller, you are expected to promptly respond to customer inquiries and questions. Providing excellent customer service is essential to maintain a positive reputation on Kruidvat marketplace.
  • Maximum delivery time: Kruidvat sets a maximum delivery time frame within which sellers are expected to deliver their products to customers. It is important to meet this timeframe to ensure customer satisfaction.
  • Product quality and authenticity: Kruidvat expects sellers to provide genuine and high-quality products. Selling counterfeit or low-quality items can lead to penalties or account suspension.

Learn how to sell on Kruidvat marketplace

To learn how to sell on Kruidvat marketplace, you can consult the official documentation and resources provided by the company. First, visit the Kruidvat marketplace website and check out the ‘Sell with us’ or ‘Seller information’ section. Here you will find detailed guidelines, requirements, and procedures to become a seller on their platform. Moreover, you can search for downloadable documents, such as supplier agreements or product listing templates, which might be available on their website. These resources provide you with the necessary information to understand the selling process on Kruidvat marketplace and get started. Additionally, you can also start a chat with e-tailize experts on this site in the bottom right corner.


The Kruidvat Marketplace offers sellers in the health and beauty sector a stage to showcase their products to nearly 3 million online visitors per week. This expansion of Kruidvat’s webshop aims to provide a one-stop-shop experience to its 5.3 million customers by complementing the product range. With e-tailize, sellers can integrate Kruidvat marketplace into their centralized order and stock management systems and easily place products, streamlining the sales process and helping to compete effectively on this platform.

Need more information?

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Ricardo Rubino
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