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Selling on Atlas for Men

Interested in selling via Atlas for Men? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Atlas for Men?

Atlas for Men is a popular online marketplace for selling outdoor clothing and accessories. The company was founded in France in 1999 and has since expanded to several European countries. They specialize in offering high-quality products for outdoor enthusiasts at affordable prices. Selling on Atlas for Men provides a great opportunity for businesses to reach a large audience of potential customers who are interested in outdoor activities. With their extensive customer base and reputation for quality products, Atlas for Men is a great platform for businesses looking to expand their reach and increase sales.


Advantages of selling on Atlas for Men via e-tailize

  • Wide range of customers
  • High level of customer loyalty
  • Competitive commission rates
  • Strong brand reputation
  • Access to marketing and promotional support


Fully integrate Atlas for Men with your systems

Do you want to manage Atlas for Men and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Atlas for Men
Step 1
Register Your Business

To sell on Atlas for Men, you need to have a registered business. Make sure you have all the necessary legal documents and tax IDs.

Step 2
Create an Account on Atlas for Men

Once you have a registered business, create an account on Atlas for Men. Fill in all the required information and verify your account.

Step 3
Set Up an e-tailize Account

To manage your inventory and orders on Atlas for Men, you need to set up an e-tailize account. This will allow you to upload your products and track your sales.

Step 4
Upload Your Products

Using e-tailize, upload all your products to Atlas for Men. Make sure to include high-quality images and detailed descriptions to attract potential buyers.

Step 5
Optimize and Monetize Your Listings

Use the ‘Analyze’ and ‘Advertize’ modules from e-tailize to optimize and monetize your listings on Atlas for Men. This will help you increase your visibility and sales on the platform.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Atlas for Men. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Atlas for Men under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Atlas for Men. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Atlas for Men:

Atlas for Men is an online retailer that specializes in outdoor clothing and accessories for men. Some of the main categories that they may sell on their website could include:

  • Clothing: This category would include a range of outdoor clothing for men, such as jackets, fleeces, shirts, trousers, shorts, and more.
  • Footwear: This category would include a range of outdoor footwear for men, such as hiking boots, walking shoes, sandals, and more.
  • Accessories: This category would include a range of outdoor accessories for men, such as hats, gloves, scarves, backpacks, and more.
  • Camping and Hiking Gear: This category would include a range of camping and hiking gear for men, such as tents, sleeping bags, camping chairs, and more.
  • Hunting and Fishing Gear: This category would include a range of hunting and fishing gear for men, such as rifles, fishing rods, reels, and more.
  • Outdoor Gadgets: This category would include a range of outdoor gadgets for men, such as GPS devices, binoculars, and more.

Note: The above-listed categories are only for reference purposes. The actual categories may differ based on the latest product offerings of Atlas for Men.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Atlas for Men terms of service. Below this block you can find some of the conditions Atlas for Men will look at.


The costs & conditions

As a seller on Atlas for Men, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the product you are selling, but it typically ranges from 10% to 15%. In addition to the commission fee, there is also a fixed fee for each item sold, which is €0.30. This fee covers the cost of processing the transaction and handling the payment. It is important to note that there are no listing fees or monthly subscription fees on Atlas for Men.

Selling conditions on Atlas for Men:

  • Returns: Customers have 14 days to return items for a full refund.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 95%.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for standard shipping is 10 days. For express shipping, it is 3 days.
  • Product descriptions: Sellers are responsible for providing accurate and detailed product descriptions.
  • Shipping costs: Sellers are responsible for setting their own shipping costs.

How to learn to sell on Atlas for Men

Here are some general tips on how to learn how to sell on Atlas for Men:

  1. Study the platform: Get familiar with the platform’s features, policies, and guidelines. Read the seller’s handbook and other relevant resources provided by Atlas for Men.
  2. Research your market: Understand your target audience and what they are looking for. Analyze the competition and identify your unique selling proposition.
  3. Optimize your product listings: Create compelling product descriptions, high-quality images, and accurate pricing. Use relevant keywords to improve your search visibility.
  4. Provide excellent customer service: Respond to customer inquiries promptly and professionally. Offer fast shipping and hassle-free returns to build trust and loyalty.
  5. Continuously improve: Monitor your sales performance and customer feedback. Use the data to identify areas for improvement and adjust your strategy accordingly.
  6. Attend training sessions: Atlas for Men may offer training sessions for sellers to learn how to optimize their listings, use the platform’s features, and improve their sales performance.
  7. Seek advice from experienced sellers: Join online communities or forums where you can connect with other sellers and learn from their experiences.

Conclusion

In conclusion, selling on Atlas for Men is a great opportunity for businesses looking to expand their reach and increase sales in the outdoor clothing and accessories market. With a wide range of customers, high level of customer loyalty, competitive commission rates, and strong brand reputation, Atlas for Men provides a reliable platform for businesses to sell their products. E-tailize can help businesses fully integrate Atlas for Men with their systems, making it easier to manage inventory and orders across multiple marketplaces. While there may be some challenges to selling on Atlas for Men, such as the need for knowledge and maintaining a high performance score, following the tips outlined above can help businesses succeed on the platform.

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Ricardo Rubino
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