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Integrate with Magento

Interested in pairing with Magento? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why integrate with Magento?

Although marketplaces are the future of online retail, having your own webshop (linking) can still be a good business tool to maximize your profitability. You do not pay a margin and you have your leads completely in your own hands.

If you have a Magento website, you can easily connect with all kinds of systems that make it possible to expand your sales channels efficiently and effectively.

Advantages of integrating Magento via e-tailize

  • Brand awareness (expand your brand to other marketplaces)
  • Reach 50 million potential consumers in Europe through e-tailize integrations
  • Easy to expand abroad
  • Good support services
  • Comprehensive analyses
  • High ROI

Fully integrate Magento with your systems

Do you want to manage Magento and any future or current marketplaces or CMS platforms in one place? At e-tailize you can accommodate the following functionalities after linking:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

Important for selling via Magento

If you are going to sell via Magento, it is important that you do some fundamental things right. Then think about:

  1. Choosing good architecture for design and system
  2. Using high quality images and videos
  3. High focus on SEO
  4. Make sure you have a live chat
  5. Optimize towards conversion as much as possible (pop-ups, heatmaps, and more)
How do you integrate with Magento?
Step 1

To create a Magento account, go to the website, click on “Sign Up”, enter your information, agree to the terms and conditions, and click on “Sign Up”, confirm your email address by clicking on the link in the confirmation email, and log in to configure your online store. Note that you need to choose a subscription to access the full functionality of the platform.

Step 2

To configure Magento, log in to your account and go to the settings, configure your product catalog, shipping and payment options, customize the layout and functionality of your online store by adding widgets, setting up a flagging system, and configuring the search functionality, set up taxes for the online store, and set up users and their roles. It is recommended to use the Magento documentation and resources to help you through the process.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products to dozens of marketplaces with a few actions. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on the internet. That’s where an analytical tool like Ahrefs or e-tailize can help you. These dashboards give you the information you need to beat the competition.

Errors | It is important that you as a seller keep your performance as high as possible. Stable stock synchronization and reliable sending of orders are therefore very important. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Magento under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to marketplaces. In addition, you have immediately arranged your order management and stock synchronization.

What categories

Almost everything can be sold on Magento, so to keep the list short, we give the list of products that you are not allowed to sell:

  • Virtual currency, including credits for video games or virtual worlds
  • Counterfeit goods
  • Adult content and services
  • Drug paraphernalia (including e-cigarettes, vapes, and nutraceuticals)
  • Marketing on multiple levels
  • Pseudo-drugs
  • Social media activity, such as Twitter followers, Facebook likes, YouTube views
  • Substances designed to mimic illegal drugs
  • Firearms, ammunition

The costs & conditions

Having a Magento webshop built will cost at least 5,000 to 10,000 euros. More complex webshops for companies that already have a well-thought-out order & processing process, the costs are usually between € 25,000 and € 125,000. There are even cases where it can go up to $250,000. The basic subscription of Magento costs about €15,000 per year and can go up to €120,000, depending on your turnover.

How to learn to sell on Magento

There are a number of ways to learn how to sell through Magento. There are many videos on Youtube and blogs on the web. At e-tailize we also offer the tools and links such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This allows you to manage quickly and efficiently on ‘Actionable Metrics‘.


Magento is by far the most suitable system for large webshops that want to organize their processes as efficiently as possible. The costs are high, but the possibilities for customization are unlimited. For your omni-channel strategy, it is important that you set up your processes properly from the start. So look carefully at an (integration) software that can unburden you with that. Not only in terms of processes, but also features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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