Selling on Ubaldi.
Ubaldi grew out of a Riviera retail chain into a French destination for washing machines, televisions, kitchens and sofas, with partner sellers listing beside its own stock. e-tailize prepares your range for that audience and runs offers, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range read and priced
- EANs matched
- Categories and attributes filled
- Dispatch zone confirmed
- Offers, stock and orders in sync
How do you start selling on Ubaldi?
Ubaldi runs its marketplace on Mirakl, so your range arrives as mapped data: an EAN on every product, each item matched to an Ubaldi category, the attributes that category asks for, and a dispatch zone on the offer. With e-tailize that work happens once. We prepare the case for your brand, put your catalogue into French, then keep prices, stock and orders aligned.
Ubaldi at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | FranceA Riviera retail name with twelve stores between Cannes and Monaco, selling nationwide online. |
|---|---|
| Range | Appliances, television and audio, computing, bedding, sofas and fitted kitchensTools, garden and pool came later; bulky home goods are the centre of gravity. |
| Platform | MiraklOffers, orders and seller messages travel over the Mirakl layer, driven from e-tailize. |
| Product data | An EAN per product, mapped to an Ubaldi categoryMatching on EAN comes before new products are created, then each category asks its own attributes. |
| Fulfilment | You ship, and the dispatch zone travels with the offerGoods leaving from another zone than the back office setting are flagged on the offer itself. |
| Returns | 14 calendar days from receipt on marketplace ordersThe seller sets the return route; the buyer starts it from the order overview in their account. |
| Costs | No public rate card for sellersTerms are agreed per seller, so we work with your real numbers, never with an estimate. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Ubaldi with e-tailize.
Shoppers with a room to fill
People arrive here to replace a fridge or furnish a living room, not to browse. Bigger baskets suit brands whose margin sits in the product.
We know what this channel looks for
Before anything is built we study your range, prices and delivery reach, then present your brand in the terms that count here.
French content without a translation project
Titles, specifications and selling points are rewritten into French on the way in, so listings read like they were written for this audience.
Specifications that survive the mapping
Dimensions, energy data, capacities and finishes stay attached to the right attribute instead of being retyped per channel.
Heavy goods stay under control
Lead times, dispatch zones and carrier rules for large items are set once and ride on every offer, so promises match your warehouse.
One base, many French channels
The catalogue you prepare here starts the next marketplace, at home or abroad. Expanding stops being a rebuild.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Ubaldi reviews. Or Expansion prepares and submits your application. Ubaldi decides.
✓Range reviewed✓Application submitted✓Ubaldi decides - 2
Your catalogue enters the PIM
Products, images and variants land in one place, ready for every later channel.
✓Products imported✓Images checked✓Variants grouped - 3
Mapping to the category tree
EANs are matched first, then categories and the attributes each one requires.
✓EANs matched✓Categories mapped✓Attributes filled - 4
Offers, prices and stock go live
Stock, prices and the dispatch zone travel with every offer automatically.
✓Offers published✓Stock in sync✓Dispatch zone set - 5
Orders, returns and the next move
Orders and returns run through one screen, and the dashboard shows the next move.
✓Orders routed✓Returns handled✓Next channel chosen
Sell almost anything. Almost.
What fits this marketplace
The assortment is built around equipping a home. Large appliances, screens and audio, computing, bedding, sofas and kitchens sit at the core, with tools and garden alongside.
What gets checked before publishing
Offers stall on the same things everywhere: a missing barcode, a category that does not match the product, or technical fields left empty on an item people compare line by line.
Questions sellers ask about Ubaldi.
What does selling on Ubaldi cost?
There is no public rate card, and we will not print a percentage we cannot source. On a Mirakl channel the marketplace bills a commission on what you sell, and the level is settled with the seller rather than published, so we work with the terms you actually receive. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
What product data does Ubaldi need?
Every product needs a barcode, and matching on EAN happens before new products are created. After that your items map to a category, and each category asks for its own attributes: dimensions, capacity, energy data, finish. In the e-tailize PIM those fields live once and feed every channel.
Who handles delivery and returns?
As a partner seller you ship the order yourself, and the offer carries the dispatch zone so buyers see a realistic promise. Marketplace orders can be returned within 14 calendar days of receipt, with the seller setting the route. e-tailize keeps orders, tracking and return messages together.
What does this channel expect from a brand outside France?
French content, French customer service and a delivery route that carries bulky goods matter more than where your company is registered. Our software puts titles and specifications into French on the way in. Whether your range fits is what the free exploration call is for.
How quickly can my range be ready?
Connecting takes a few minutes. Preparing a catalogue of appliances or furniture takes longer, because attributes and images have to be right first. We work through the mapping with you, and offers appear once they clear the standard checks of the marketplace.
Why go through e-tailize?
Because access and operations are two different problems, and we take both. We know what this channel looks for and present your brand in those terms, then the software runs catalogue, translation, listing quality, stock and orders. The same base connects to 200+ other marketplaces and integrations.
Ubaldi's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. What the marketplace charges is agreed with you as a seller, and we plan around those real numbers.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call. Whether your brand gets in here, and whether it is worth the effort, is exactly what we work out together. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After this, another 200+ marketplaces and integrations run from the same base.



