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Selling on Ubaldi

Interested in selling via Ubaldi? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Ubaldi?

Selling on Ubaldi is a great opportunity for businesses looking to expand their reach and increase their sales. With a strong presence in the French market, Ubaldi has been a trusted name in the retail industry for over 30 years. Their online marketplace provides a platform for sellers to showcase their products to a wider audience, while also benefiting from Ubaldi’s established reputation and customer base. By partnering with Ubaldi, businesses can tap into a new market and grow their sales, all while benefiting from the expertise and experience of a well-established retailer.

Advantages of selling on Ubaldi via e-tailize

  • Large customer base for increased sales
  • Competitive pricing for better profits
  • Fast and reliable shipping options
  • Strong reputation for trust and credibility
  • Dedicated support for sellers
  • Opportunity for international expansion

Fully integrate Ubaldi with your systems

Do you want to manage Ubaldi and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Ubaldi: A Step-by-Step Guide
Step 1
Register Your Business

To sell on Ubaldi, you need to have a registered business. Make sure you have all the necessary legal documents and permits before proceeding.

Step 2
Create an Account on Ubaldi

Once you have a registered business, create an account on Ubaldi. This will allow you to access the marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To manage your inventory and sales on Ubaldi, you need to set up an e-tailize account. This platform will help you streamline your operations and optimize your sales.

Step 4
Upload Your Products to Ubaldi

With e-tailize, you can easily upload all your products to Ubaldi and other marketplaces. This will save you time and effort, and help you reach a wider audience.

Step 5
Optimize and Monetize Your Sales

Finally, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize and monetize your sales on Ubaldi. These tools will help you track your performance, identify areas for improvement, and increase your revenue.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Ubaldi. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Ubaldi under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Ubaldi. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Ubaldi:

Ubaldi is a French e-commerce website that specializes in selling home appliances, electronics, and furniture. The main categories you can sell on Ubaldi are:

  • Home appliances: This category includes kitchen appliances such as refrigerators, ovens, cooktops, dishwashers, and microwaves, as well as laundry appliances such as washing machines and dryers.
  • Electronics: This category includes TVs, audio equipment, cameras, smartphones, and other electronic devices.
  • Furniture: This category includes indoor and outdoor furniture such as sofas, chairs, tables, beds, and mattresses.
  • Home and garden: This category includes home decor, lighting, and gardening equipment.
  • Health and beauty: This category includes personal care products such as hair dryers, curling irons, and electric shavers.
  • Sports and leisure: This category includes fitness equipment, outdoor gear, and leisure products such as bicycles and camping gear.
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Ubaldi terms of service. Below this block you can find some of the conditions Ubaldi will look at.

The costs & conditions

As a seller on Ubaldi, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Ubaldi, such as listing fees or advertising fees. It is important to carefully review the fee structure before listing your products on the platform to ensure that you understand the costs involved.

Selling conditions on Ubaldi:

  • Returns: Customers have 14 days to return items for a full refund.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries to avoid penalties.
  • Customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers are required to ship items within 2 business days of receiving an order.
  • Product descriptions: Sellers are responsible for providing accurate and detailed product descriptions to avoid disputes with customers.
  • Feedback: Sellers are encouraged to maintain a high feedback rating to increase their visibility on the platform.

How to learn to sell on Ubaldi

Here are some general tips on how to learn how to sell on Ubaldi:

  1. Research the platform: Before you start selling on Ubaldi, it’s essential to understand how the platform works. Read through the seller policies, terms and conditions, and any other relevant information. This will help you understand the rules and regulations you need to follow as a seller.
  2. Study successful sellers: Look for successful sellers on Ubaldi and study their strategies. What products do they sell? How do they market their products? What pricing strategies do they use? By studying successful sellers, you can learn valuable insights and apply them to your own business.
  3. Optimize your product listings: Your product listings are the first impression that potential customers will have of your products. Make sure your listings are well-written, informative, and include high-quality photos. Use keywords and tags to make your products easier to find.
  4. Provide excellent customer service: Customer service is critical to your success on Ubaldi. Respond promptly to customer inquiries and resolve any issues quickly and professionally. Positive reviews and ratings can help build your reputation and attract new customers.
  5. Price competitively: Do your research to ensure that your prices are competitive. Look at what other sellers are charging for similar products and adjust your prices accordingly.
  6. Promote your products: Use social media, email marketing, and other advertising channels to promote your products and attract new customers. Consider offering discounts or promotions to encourage sales.
  7. Learn from your mistakes: Selling on Ubaldi is a learning process, and you will make mistakes along the way. Use these mistakes as opportunities to learn and improve your business.


In conclusion, selling on Ubaldi is a great opportunity for businesses looking to expand their reach and increase their sales. With a strong presence in the French market and a trusted reputation, Ubaldi provides a platform for sellers to showcase their products to a wider audience. By partnering with Ubaldi and utilizing e-tailize’s tools and expertise, businesses can tap into a new market, grow their sales, and efficiently manage their inventory and sales across multiple marketplaces. However, it is important to carefully review the fee structure and selling conditions before listing products on the platform and to continuously optimize product listings, provide excellent customer service, and learn from mistakes to succeed on Ubaldi.

Need more information?

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Ricardo Rubino
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