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Selling on Conrad

Interested in selling through Conrad? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell on Conrad?

Conrad is a marketplace visited by millions of businesses and people every month. Conrad is active worldwide with more than 6 million products. It is a marketplace designed specifically for technology and electronics.

The primary target groups of Conrad are B2B mainly: industry, construction, installation technology, schools, healthcare and office environments.

Advantages of selling on Conrad via e-tailize

  • Large reach (8 million visitors per month)
  • In addition to the large B2C reach, Conrad also has a large B2B customer base (2.3 million customers worldwide)
  • Support and service in your own language
  • Increase the brand awareness of your company
  • Straightforward international expansion via the Conrad network
  • Focus on more specific target group

Fully integrate Conrad with your systems

Do you want to manage Conrad and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Conrad?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request an account

A Conrad account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on Conrad.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a few steps to Conrad and also other platforms. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with the current sellers on Conrad. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Conrad under control, you will want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Conrad. Plus your order management and stock synchronization will immediately be arranged.

What categories do you have on Conrad

The main categories (click here for the sub-categories) in which you can sell via Conrad are:

  • Computer & Office
  • Multimedia
  • Leisure, car & household
  • Tools & Workshop
  • Installation technology & Lighting
  • Cables & Connectors
  • Measurement technology & Energy
  • Development Kits & Teaching Packages
  • Active components
  • Passive components
  • Electromechanics
  • Automation
Distinctive products
Distinctive products
There is currently no Buy Box within Conrad, but this will be the case in the future. Until then, a distinctive product range and brand are particularly important.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Conrad terms of service. Below this block you can find some of the conditions Conrad will measure.

The costs & conditions

Conrad charges a monthly subscription fee (€99 a/m), and you also pay a commission per item sold. To sell products on Conrad it is helpful to have at least the category, title, brand, article number, content information, manufacturer part number, images, and a complete description of the product.

Once you sell on Conrad there are a number of ways to advertise. There are three different packages for advertising on Conrad:

  1. Small
    This package has banners on category-, assortment-, and product level.
  2. Medium
    This package includes everything that is included in the “small” package plus push promotions in the newsletter.
  3. Large
    This package includes things from the “small” and “medium” package plus an SEO-optimized landing page for your brand.

How to learn to sell through Conrad

Conrad has its own Partner Central where you can find documentation about selling on Conrad. Also, there are blogs with useful tips about marketplaces such as Conrad. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.


Conrad is a frontrunner when it comes to marketplaces selling B2B electronics and technology. Conrad is also gaining traction among consumers. There are many opportunities and it is easy to get started. It is important that you set up your processes properly from the start. So look carefully for a software that can take some of the burdens away . Not only in terms of processes but also in features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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