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Data analysis and insights for Bol.com

Interested in data analysis and insights for Bol.com? Then you’ve come to the right place. In the table of contents below you can see (and click on) the different topics.

Advertisements on Bol.com

Previously, it was possible for almost anyone to sell successfully on Bol.com – however, this space is becoming increasingly competitive. That’s why it’s important to have the right tools to integrate, advertise and analyze marketplaces. In this article you will read the most important aspects related to analyzing Bol.com.

Bol is a marketplace where 50,000 sellers sell more than ten million consumer products annually. It has been an open marketplace selling new and used products since 1999. The company – part of Ahold Delhaize – has a turnover of almost 3 billion euros. That means a lot of opportunities as a seller!


The benefits of analyzing with e-tailize

  • Improve your listings with concrete feedback
  • Discover new opportunities
  • Better overview
  • Reach more new customers


Fully integrate Bol with your systems

Do you want to manage Bol and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Build & manage ads centrally
  • Data analysis for marketplaces
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do I start with data analysis for Bol.com?
Step 1
Get the basics done

Put your products on Bol.com and automate stock and order management with e-tailize, so that you have more time for optimisation.

Step 2
Start analyzing

Use the ‘Analyze’ module to analyze all your marketplaces in one platform. Get concrete tips from the system to improve your listings and use the insights to grow.

Step 3
Update weekly

Check your dashboard weekly to see if there are any tips or optimization steps to implement.

Step 4
Advertising

Listings optimized? Now is the time to capitalize. Use our advertising module to easily build advertisements for the affiliated marketplaces from one place.

Possible challanges

Scalability & Efficiency | when you are ready to advertise for Bol.com it is good to look at what your goal is. Do you want a high return? Or do you want the largest possible turnover? We call this the marketing paradox

Benchmark performance | benchmarking is one of the best, most effective ways to learn from industry leaders. Benchmarking is more than just competitive research. By benchmarking regularly – you empower your company to match or exceed competition.

Missing Dates | data empowers management to make better decisions, helps identify trends and opportunities, promotes data-driven action plans with lower risk. It is therefore important to supplement missing data.

Health Score
Health Score
With the Health Score of e-tailize you can see what needs to be optimized for all your listings. You get tips on how to improve them and you can track on a weekly basis whether your listings are performing better or not. We look at your title, price, performance score, shipping, returns, inventory, media, description, reviews, and more. The Health Score module by e-tailize is a cost effective, high-impact tool, that enables you to increase your sales. Besides that, we'll keep adding more features to the Analyze module on a monthly basis.

Conclusion

Bol is the marketplace in the Netherlands for reaching consumers. There are many opportunities and it is simple to start selling. It is important that you set up your sales, data analysis and advertising processes right from the start. So take a good look at a software that can take away as many worries as possible, not only in terms of processes but also with regard to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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