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Advertising on

Interested in advertising on Then you’ve come to the right place. In the table of contents below you can see (and click on) the different topics.

Advertisements on

Bol is a marketplace where 50,000 sellers sell more than ten million consumer products annually. It has been an open marketplace selling new and used products since 1999. The company – part of Ahold Delhaize – has a turnover of almost 3 billion euros. That means a lot of opportunities as a seller!

On an annual basis, Bol spends millions of euros to do promotions for selling via Bol. They also offer many options for shipping at Bol, such as Shipping via Bol or Logistics via Bol.

Advantages of advertising on via e-tailize

  • Reach more new customers
  • Wide reach (13 million customers BE/NL)
  • You pay per click
  • Send your ads based on keywords
  • Better visibility
  • Brings you higher in the organic search results of

Fully integrate Bol with your systems

Do you want to manage Bol and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Create & manage ads centrally
  • Data-analysis for marketplaces
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you advertise on Bol?
Step 1
Get the basics done

Create a account and put your products for sale live.

Step 2
Buy block & conditions

Make sure your products are in the buy block before you can advertise. Also make sure that your products are suitable for advertising via – predominately that they adhere to their rules. You can find the link tot the conditions in the paragraph ‘costs & conditions’ at the bottom of this page.

Step 3
Centralize with e-tailize

Connect e-tailize to manage and build advertisements for many marketplaces in one place.

Step 4
Optimize your content

Use our data analysis tools to optimize the ads and thus improve your sales.

Possible challanges

Foundations | before you start advertising it is important that the basis is good. If your listing quality is low, you can’t expect advertising to be effective. You will get new leads on your product listing, but they will not convert. It is therefore important that you first get the health of your listing as high as possible. You can use the e-tailize ‘Health Score’ for this.

Scalability vs. efficiency | when you are ready to advertise it is good to look at what your goal is. Do you want a high return? Or do you want the largest possible turnover? Read extensively about this paradox in this article.

Time & Knowledge | per marketplace where you can advertise, you have to find out how to build ads and log in daily to manage your ads. You can use the e-tailize ‘Advertize’ module for this.

Sponsored Products
Sponsored Products
With the sponsored products option you can place products at the top of the search results by targeting these ads to similar products or keywords. You can set it up manually or automatically. Sponsored products is a good way to reach customers who are actively looking for certain products.

Sponsored Display
Sponsored Display
Display advertising is an online form of advertising to achieve predefined objectives by reaching relevant target groups on and outside by using banners.

Costs & conditions

Most advertisements work via CPC (cost per click). You indicate the maximum amount you want to pay for a click. When someone clicks on your ad, you pay this amount. The higher you make your CPC, the higher your ad will be shown. You can also’s e-learn program, so you learn all the tricks of the trade. 

Here you can read the conditions.

How can you learn to advertise via

In addition to reading blogs with tips about marketplaces, Bol also has good documents, FAQs and e-learning courses


Bol is the marketplace in the Netherlands for reaching consumers. There are many opportunities and it is simple to start advertising. It is important that you set up your sales processes and advertising processes properly from the start. So take a good look at a software that can take away as many worries as possible, not only in the field of processes but also with regard to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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