Advertising on Bol.com

Interested in advertising on Bol.com? Then you’ve come to the right place. In the table of contents below you can see (and click on) the different topics.

e-tailize | advertising partner Bol.com

Advertisements on Bol.com

Bol is a marketplace where 50,000 sellers sell more than ten million consumer products annually. It has been an open marketplace selling new and used products since 1999. The company – part of Ahold Delhaize – has a turnover of almost 3 billion euros. That means a lot of opportunities as a seller!

On an annual basis, Bol spends millions of euros to do promotions for selling via Bol. They also offer many options for shipping at Bol, such as Shipping via Bol or Logistics via Bol.

Bol.com Advertize – ENG

1 Advertising on Bol.com

Advantages of advertising on Bol.com via e-tailize

Reach more new customers
Wide reach (13 million customers BE/NL)
You pay per click

Send your ads based on keywords
Better visibility
Brings you higher in the organic search results of Bol.com

Fully integrate Bol with your systems

Do you want to manage Bol and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

Sell on marketplaces across Europe (over 100 integrations)
Create & manage ads centrally
Data-analysis for marketplaces
Centralized order management (automatic & manual)
Centralized inventory management
Full PIM system specifically designed for marketplaces
Easily post products on marketplaces from one screen
Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

How do you advertise on Bol?

Step 1

Get the basics done

Create a Bol.com account and put your products for sale live.

Step 2

Buy block & conditions

Make sure your products are in the buy block before you can advertise. Also make sure that your products are suitable for advertising via Bol.com – predominately that they adhere to their rules. You can find the link tot the conditions in the paragraph ‘costs & conditions’ at the bottom of this page.

Step 3

Centralize with e-tailize

Connect e-tailize to manage and build advertisements for many marketplaces in one place.

Step 4

Optimize your content

Use our data analysis tools to optimize the ads and thus improve your sales.

Possible challanges

Foundations | before you start advertising it is important that the basis is good. If your listing quality is low, you can’t expect advertising to be effective. You will get new leads on your product listing, but they will not convert. It is therefore important that you first get the health of your listing as high as possible. You can use the e-tailize ‘Health Score’ for this.

Scalability vs. efficiency | when you are ready to advertise it is good to look at what your goal is. Do you want a high return? Or do you want the largest possible turnover? Read extensively about this paradox in this article.

Time & Knowledge | per marketplace where you can advertise, you have to find out how to build ads and log in daily to manage your ads. You can use the e-tailize ‘Advertize’ module for this.

Costs & conditions

Most advertisements work via CPC (cost per click). You indicate the maximum amount you want to pay for a click. When someone clicks on your ad, you pay this amount. The higher you make your CPC, the higher your ad will be shown. You can also Bol.com’s e-learn program, so you learn all the tricks of the trade.

Here you can read the Bol.com conditions.

How can you learn to advertise via Bol.com?

In addition to reading blogs with tips about marketplaces, Bol also has good documents, FAQs and e-learning courses.

Conclusion

Bol is the marketplace in the Netherlands for reaching consumers. There are many opportunities and it is simple to start advertising. It is important that you set up your sales processes and advertising processes properly from the start. So take a good look at a software that can take away as many worries as possible, not only in the field of processes but also with regard to data analysis.