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Selling on Bunnings Warehouse

Interested in selling via Bunnings Warehouse? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Bunnings Warehouse?

Bunnings Warehouse is a popular retail chain in Australia that offers a wide range of products for home improvement, gardening, and DIY projects. The company has a long history dating back to 1886 when it was founded as a small hardware store in Perth. Today, Bunnings Warehouse has over 300 stores across Australia and New Zealand, making it a popular destination for customers looking for quality products at affordable prices. As a seller on Bunnings Warehouse, you can tap into this large customer base and reach a wider audience for your products. With their strong brand reputation and commitment to customer satisfaction, Bunnings Warehouse is a great platform for businesses looking to expand their reach and grow their sales.

Advantages of selling on Bunnings Warehouse via e-tailize

  • Wide customer base
  • Established brand recognition
  • High foot traffic
  • Access to marketing opportunities
  • Competitive pricing
  • Efficient logistics and distribution
  • Support for small businesses
  • Opportunities for growth and expansion

Fully integrate Bunnings Warehouse with your systems

Do you want to manage Bunnings Warehouse and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Bunnings Warehouse
Step 1
Register Your Business

To sell on Bunnings Warehouse, you need to have a registered business. This means you need to have a valid ABN and be registered for GST.

Step 2
Create an Account on Bunnings Marketplace

Once you have a registered business, you can create an account on Bunnings Marketplace. This will allow you to list your products and start selling on the platform.

Step 3
Set Up an e-tailize Account

To make the most of your Bunnings Marketplace account, you should set up an e-tailize account. This will allow you to manage your inventory, pricing, and orders across multiple marketplaces.

Step 4
Upload Your Products to Bunnings Marketplace

With e-tailize, you can easily upload all your products to Bunnings Marketplace. This will ensure that your products are visible to potential customers and increase your chances of making a sale.

Step 5
Optimize and Monetize Your Listings

To maximize your sales on Bunnings Marketplace, you should use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and increase your visibility on the platform.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Bunnings Warehouse. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between Bunnings Warehouse, your webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Bunnings Warehouse under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Bunnings Warehouse. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Bunnings Warehouse

Some of the main categories that Bunnings Warehouse offers include:

  • Building and Hardware: This category includes products such as timber, cement, insulation, roofing, and plumbing supplies.
  • Garden: This category includes products such as plants, garden tools, outdoor furniture, and landscaping supplies.
  • Paint: This category includes products such as interior and exterior paint, paint brushes, rollers, and spray paint.
  • Lighting and Electrical: This category includes products such as light fixtures, bulbs, switches, and electrical wiring.
  • Kitchen and Bathroom: This category includes products such as sinks, faucets, showerheads, and bathroom accessories.
  • Flooring and Tiles: This category includes products such as carpet, tiles, laminate flooring, and vinyl flooring.
  • Storage and Cleaning: This category includes products such as storage solutions, cleaning supplies, and organization tools.
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Bunnings Warehouse terms of service. Below this block you can find some of the conditions Bunnings Warehouse will look at.

The costs & conditions

As a seller on Bunnings Warehouse, there are certain fees and commissions that you need to pay. The fees include a monthly subscription fee, a referral fee, and a closing fee. The referral fee is a percentage of the sale price, while the closing fee is a fixed amount. The commission you pay depends on the category of the product you are selling. For example, if you are selling home improvement products, the commission rate is 12%. However, if you are selling electronics, the commission rate is 8%.

Selling conditions on Bunnings Warehouse:

  • Time for returns: Customers have 30 days to return products.
  • Delivered on time percentage: Sellers are expected to deliver products on time at least 95% of the time.
  • How fast you need to answer customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time is 14 days.
  • Product listing requirements: Products must meet certain listing requirements, such as having clear and accurate descriptions and images.
  • Customer feedback: Sellers are encouraged to maintain a high level of customer satisfaction and are rated based on customer feedback.
  • Prohibited items: Certain items, such as weapons and illegal products, are prohibited from being sold on Bunnings Warehouse.

How to learn to sell on Bunnings Warehouse

Here are some steps you can take to learn how to sell on Bunnings Warehouse:

  1. Research Bunnings Warehouse: Learn about Bunnings Warehouse’s history, mission, and values. Understand their target audience and what kind of products they sell.
  2. Register as a supplier: Visit the Bunnings Warehouse website and register as a supplier. You will need to provide some basic information about your business and products.
  3. Understand their requirements: Bunnings Warehouse has specific requirements for their suppliers, such as product quality, packaging, labeling, and pricing. Make sure you understand these requirements before submitting your products.
  4. Build a relationship with Bunnings Warehouse: Reach out to Bunnings Warehouse’s purchasing team and introduce yourself and your products. Attend trade shows and events where Bunnings Warehouse representatives are present.
  5. Provide excellent customer service: Once you become a supplier, make sure you provide excellent customer service to Bunnings Warehouse and their customers. Respond promptly to inquiries and issues, and work to resolve any problems quickly.
  6. Continuously improve: Bunnings Warehouse is always looking for innovative and high-quality products. Continuously improve your products and processes to meet their changing needs and expectations.


In conclusion, selling on Bunnings Warehouse can be a great opportunity for businesses looking to expand their reach and grow their sales. With a wide customer base, established brand recognition, high foot traffic, access to marketing opportunities, competitive pricing, efficient logistics and distribution, and support for small businesses, Bunnings Warehouse offers a strong platform for sellers. E-tailize can help sellers manage their Bunnings Marketplace account and other marketplaces in one place, with functionalities such as centralized order and inventory management, a full PIM system, and integration with fulfillment software and CMS platforms. However, sellers should be aware of the challenges and requirements of selling on Bunnings Warehouse, such as the need for knowledge, avoiding errors, and meeting certain conditions and fees. By researching Bunnings Warehouse, understanding their requirements, building a relationship, providing excellent customer service, and continuously improving, sellers can succeed on this platform.

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