Selling on Bunnings.
Bunnings is the best known name for home improvement, garden and living in Australia. We know what this channel looks for and how to put a brand in front of it. Then the software does the rest: catalogue, translation, stock and orders.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to Bunnings
- Catalogue imported
- Barcodes and brands mapped
- Stock and orders in sync
- Offers ready to publish
How do you start selling on Bunnings?
Bunnings runs on Mirakl and asks for a 13 digit barcode per item, complete content, prices in Australian dollars and English copy. You ship yourself, within two business days, with a carrier from the Bunnings list. We build your case and present it, and the software keeps catalogue, translation, stock and orders current. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Bunnings at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Australia today, New Zealand announcedWesfarmers says the Bunnings and Kmart marketplaces reach New Zealand in the second quarter of its financial year. |
|---|---|
| What this channel weighs | Your brand, your range and your service capacityIt started as MarketLink, and the offer is meant to extend the store shelves. We build your case around that. |
| Seller fees | Bunnings publishes no rate cardThere is a setup fee tied to your integration type, a monthly fee that varies per merchant, and a commission set by product category. |
| Payout | Paid monthly, prices in Australian dollarsListings and support run in English. |
| Fulfilment | You ship your own ordersNo marketplace warehouse, and your carrier must be mapped to the Bunnings list before tracking reaches the buyer. |
| Service commitments | Reply within one business day, dispatch within twoPlus cancellations below 2% and disputes below 3%. Fixed requirements, not stretch goals. |
| Product data | A 13 digit barcode per item plus complete contentBrand from the Bunnings list, square images on white, and warranty text under Australian consumer law. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Bunnings with e-tailize.
A retail name Australians trust
For decades the first stop for home improvement, garden and DIY.
We build your case
We know which categories this channel is after. Your story goes in front of it in its own language, with service and data that hold up.
Built for what the stores skip
The marketplace extends the aisles with home and lifestyle ranges. We aim at the gaps the buyers want filled.
Live, translated and improved
The moment you go live your catalogue goes out enriched and in the right language: barcodes, brands, images and warranty complete.
You ship, so you own the promise
Orders leave your own stock with your own tracking, pulled into one flow.
The same base, 200+ marketplaces and integrations
However Australia turns out, this catalogue starts every next channel.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Bunnings reviews. Or Expansion prepares and submits your application. Bunnings decides.
✓Range reviewed✓Application submitted✓Bunnings decides - 2
Connect and set up
Once your seller account is in place, you connect the channel to e-tailize in a few minutes.
✓Channel connected✓Permissions set✓Test order run - 3
Import and enrich your catalogue
Map your products to what Bunnings asks for, once, for every channel.
✓Barcodes complete✓Brands and colours mapped✓Images and warranty filled - 4
Go live and sell
Publish your offers in Australian dollars and run stock, orders and carriers from one screen.
✓Offers live✓Stock in sync✓Tracking flowing - 5
Measure and expand
Watch what the channel delivers, then reuse the base on the next marketplace.
✓Dashboard set up✓Service commitments monitored✓Next channel chosen
Sell almost anything. Almost.
What Bunnings is looking for
Home and lifestyle ranges that extend the store shelves: furniture, decor and appliances, next to the garden and hardware the brand is known for.
What makes a case weaker
A range that repeats the store assortment, or one far outside home and lifestyle, needs a sharper argument. We sort that out first.
Questions sellers ask about Bunnings.
What does selling on Bunnings cost?
Bunnings publishes no rate card. Known: a setup fee tied to your integration type, a monthly fee that varies per merchant, and a commission set by product category. You agree your amounts with Bunnings directly. Add your own shipping, because you fulfil. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
How does my brand get onto Bunnings?
This channel looks at your brand, your range and your service capacity. We know what it looks at and take your case to the right people. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
What performance does Bunnings expect?
Reply to queries within one business day, flag issues within one business day, dispatch within two business days of confirmation, keep cancellations below 2% and disputes below 3%. Those numbers are the standing norm from your first order.
Can I sell on Bunnings from Europe?
Yes, but the requirements stay Australian: prices in Australian dollars, delivery to Australian addresses inside the dispatch window, warranty duties under Australian consumer law. You ship yourself, so fix your route and lead times first: service weighs heavily on this channel.
Why go through e-tailize?
Two reasons. Up front: we know which marketplace is after what, and we present your case in its language. Afterwards, staying easy: catalogue, stock, orders, content and reporting from one environment, so this channel never turns into manual labour. The same base connects to 200+ marketplaces and integrations.
Bunnings' setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Bunnings publishes no rate card, so you agree setup fee, monthly fee and category commission directly.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: your range, what this channel asks for and what it can earn. Whether your brand gets in here, and whether it is worth it, you hear in that call. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
