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Selling on Bricoinn

Interested in selling via Bricoinn? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Bricoinn marketplace?

Bricoinn is a reputable online platform that has gained recognition in the e-commerce industry for its efficient selling services. With a rich history spanning several years, Bricoinn has established itself as a trusted marketplace for sellers to showcase and sell their products. The platform offers a seamless selling experience, allowing sellers to reach a wide customer base and maximize their sales potential. Bricoinn’s commitment to providing a secure and reliable selling environment has contributed to its success and popularity among sellers worldwide.

Advantages of selling through Bricoinn via e-tailize

  • Wide customer reach and global market access.
  • Lower overhead costs compared to physical stores.
  • Convenient and flexible selling options.
  • Ability to easily track and analyze sales data.
  • Increased visibility and brand exposure.
  • Access to a variety of marketing tools and strategies.
  • Seamless integration with other online platforms.
  • Potential for higher profit margins.

Fully integrate Bricoinn marketplace with your systems

Do you want to manage Bricoinn marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on Bricoinn marketplace?
Step 1
Register your business

To sell on Bricoinn, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on Bricoinn marketplace

Once your business is registered, you can create an account on Bricoinn. Provide the required information and follow the registration process to set up your seller account.

Step 3
Set up an e-tailize account

To effectively manage your sales on Bricoinn, you will need to create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

With your e-tailize account, you can easily upload all your products to Bricoinn and other marketplaces you wish to sell on. This will ensure that your products are visible to potential buyers across multiple platforms.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential. These tools will help you analyze customer behavior and create effective advertising campaigns to drive more traffic to your listings.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Bricoinn marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Bricoinn marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Bricoinn marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Bricoinn marketplace?

On Bricoinn, you can sell products in various categories, including:

  • Electronics
  • Fashion
  • Home and Garden
  • Health and Beauty
  • Sports and Fitness
  • Toys and Games
  • Books and Media
  • Automotive
  • Baby and Kids
  • Pet Supplies
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for Bricoinn to win this. A common tactic for Bricoinn to always win the Buy Box is to set up its own brand with unique EANs. If Bricoinn is the only provider of a product, it will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Bricoinn's terms of service. Below this block you can find some of the conditions Bricoinn will measure.

The costs & conditions

As a seller on Bricoinn, there are certain fees and commissions that you need to be aware of. When you make a sale, Bricoinn charges a small transaction fee based on the total value of the item sold. Additionally, there is a commission fee that is deducted from the final sale price. This commission fee varies depending on the category of the item being sold. It is important to factor in these fees and commissions when pricing your products to ensure profitability.

Selling conditions on Bricoinn include:

  • Time for returns: Bricoinn offers a 30-day return policy for buyers, allowing them to return items within this timeframe for a refund or exchange.
  • Delivered on time percentage: Sellers are expected to maintain a high delivered on time percentage to ensure customer satisfaction. It is important to ship orders promptly and provide accurate tracking information.
  • Response time to customer questions: Sellers are encouraged to respond to customer inquiries promptly. Bricoinn recommends responding within 24 hours to maintain good customer service.
  • Maximum delivery time: Sellers are expected to deliver items within a reasonable timeframe. The maximum delivery time allowed on Bricoinn is typically 30 days, although it may vary depending on the location and shipping method chosen.

Learn how to sell on Bricoinn marketplace

To learn how to sell on Bricoinn, you can follow these steps:

  • Research and understand the platform: Start by familiarizing yourself with Bricoinn’s website and its features. Understand how the platform works, what products or services are commonly sold, and the target audience.
  • Create an account: Sign up for an account on Bricoinn. Provide the necessary information and complete the registration process.
  • Choose your niche: Determine the specific products or services you want to sell on Bricoinn. It’s essential to focus on a niche that aligns with your expertise and interests.
  • Source or create your products: Depending on your chosen niche, you may need to source products from suppliers or create your own. Ensure that the products meet quality standards and are in demand.
  • Set up your store: Bricoinn provides tools to set up your online store. Customize your store’s appearance, add product descriptions, images, and pricing. Make sure your store is visually appealing and user-friendly.
  • Optimize product listings: Write compelling and accurate product descriptions that highlight the benefits and features. Use high-quality images to showcase the products. Optimize your listings with relevant keywords to improve visibility in search results.
  • Determine pricing and shipping: Set competitive prices for your products, considering factors like cost, market demand, and competition. Decide on shipping options and rates, ensuring they are reasonable and transparent.
  • Promote your store: Utilize various marketing strategies to drive traffic to your Bricoinn store. This can include social media marketing, content marketing, email marketing, and search engine optimization. Leverage Bricoinn’s advertising options to reach a wider audience.
  • Provide excellent customer service: Respond promptly to customer inquiries and provide accurate information. Ensure smooth order processing, timely shipping, and hassle-free returns or exchanges. Positive customer experiences can lead to repeat business and positive reviews.
  • Analyze and optimize: Regularly analyze your store’s performance using Bricoinn’s analytics tools. Identify areas for improvement, such as product selection, pricing, or marketing strategies. Continuously optimize your store to enhance sales and customer satisfaction.


In conclusion, selling on Bricoinn can be a lucrative opportunity for businesses looking to expand their reach and increase sales. With a wide range of categories available, sellers can tap into various markets and target specific customer segments. However, it is important to understand and meet Bricoinn’s selling conditions, such as maintaining a high level of customer service and delivering products on time. Additionally, sellers should factor in the fees and commissions associated with selling on the platform when pricing their products. To navigate the complexities of selling on Bricoinn, e-tailize can be a valuable partner. With its fully integrated system, e-tailize allows sellers to manage multiple marketplaces, centralize order and inventory management, and easily post products on marketplaces from one screen. By leveraging e-tailize’s services, sellers can streamline their operations and maximize their success on Bricoinn.

Need more information?

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Ricardo Rubino
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