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Selling on FeelUnique

Interested in selling via FeelUnique? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via FeelUnique?

FeelUnique is a popular online marketplace that offers a wide range of beauty and skincare products. The platform was founded in 2005 and has since grown to become one of the largest beauty retailers in Europe. With a strong focus on customer satisfaction, FeelUnique provides a seamless shopping experience for its customers. For sellers, the platform offers a great opportunity to reach a large audience of beauty enthusiasts. Overall, FeelUnique is a great platform for anyone looking to sell beauty and skincare products online.

Advantages of selling on FeelUnique via e-tailize

  • Wide audience reach
  • High traffic website
  • Global shipping options
  • Easy to use platform
  • Trusted brand reputation
  • Marketing and promotional support
  • Multiple payment options
  • Customer loyalty program

Fully integrate FeelUnique with your systems

Do you want to manage FeelUnique and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on FeelUnique
Step 1
Register Your Business

To sell on FeelUnique, you need to have a registered business. This means you need to have a legal entity that is recognized by the government.

Step 2
Create an Account on FeelUnique

Once you have a registered business, you can create an account on FeelUnique. This will allow you to access the marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To manage your inventory and sales on FeelUnique, you need to set up an e-tailize account. This will allow you to upload your products and manage your orders.

Step 4
Upload Your Products with e-tailize

Once you have set up your e-tailize account, you can start uploading your products to FeelUnique. This will allow customers to see your products and make purchases.

Step 5
Optimize and Monetize with e-tailize

To maximize your sales on FeelUnique, you can use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and advertise your products to potential customers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on FeelUnique. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have FeelUnique under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to FeelUnique. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on FeelUnique:

The main categories that can be sold on FeelUnique are:

  • Skincare
  • Makeup
  • Haircare
  • Fragrance
  • Bath and body
  • Sun and tan
  • Gifts and sets
  • Men’s grooming
  • Natural and organic
  • Electricals and tools
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the FeelUnique terms of service. Below this block you can find some of the conditions FeelUnique will look at.

The costs & conditions

As a seller on FeelUnique, you will be required to pay a commission fee of 20% on the total value of each sale made through the platform. Additionally, there is a fixed fee of £0.30 per transaction. These fees are deducted automatically from your account balance, and you will receive payment for your sales on a weekly basis.

Selling conditions on FeelUnique:

  • Returns: Customers have 14 days to return their purchases for a full refund.
  • Delivered on time percentage: Sellers are expected to maintain a 95% or higher delivered on time rate.
  • Customer questions: Sellers must respond to customer inquiries within 24 hours.
  • Maximum delivery time: Orders must be shipped within 2 business days of purchase, and delivery should take no longer than 7 business days.

How to learn to sell on FeelUnique

Here are some tips on how to learn how to sell on FeelUnique:

  1. Research the platform: Familiarize yourself with the platform’s policies, features, and target audience. This will help you understand how to optimize your listings and marketing strategies.
  2. Study successful sellers: Look at the top sellers on FeelUnique and analyze their listings, pricing, and customer service. Take note of what they are doing right and incorporate those strategies into your own sales approach.
  3. Optimize your listings: Ensure that your listings are detailed, accurate, and visually appealing. Use high-quality images and descriptive language to highlight the benefits of your products.
  4. Price competitively: Research the prices of similar products on FeelUnique and set your prices competitively. Consider offering discounts or bundles to attract more customers.
  5. Provide excellent customer service: Respond promptly to customer inquiries and address any issues or concerns in a professional and courteous manner. Positive reviews and word-of-mouth recommendations can help boost your sales on FeelUnique.


In conclusion, FeelUnique is a great platform for anyone looking to sell beauty and skincare products online. With a wide audience reach, high traffic website, global shipping options, and easy-to-use platform, FeelUnique offers a seamless shopping experience for customers and a great opportunity for sellers to reach a large audience of beauty enthusiasts. However, there are some challenges that sellers may face, such as the need for knowledge, errors, and scaling. That’s where e-tailize can help, with its analytical tools, centralized order and inventory management, and PIM system specifically designed for marketplaces. By following the tips on how to sell on FeelUnique, such as researching the platform, studying successful sellers, optimizing listings, pricing competitively, and providing excellent customer service, sellers can maximize their sales and succeed on FeelUnique.

Need more information?

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Roy Beekman
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