Selling on FeelUnique.
FeelUnique started in Jersey in 2005 and became one of the best known beauty names online in Europe, built around skincare, makeup, haircare and fragrance. e-tailize knows what a beauty channel of this weight wants to see, prepares your range in those terms, then runs catalogue, translation, stock and orders from one place.
- Beauty range reviewed
- Catalogue imported into the PIM
- Ingredient and label data checked
- Brand case prepared for the channel
- Stock and orders in sync
How do you start selling on FeelUnique?
You start with a beauty catalogue that survives scrutiny: a barcode per item, a full ingredient list, batch and period after opening data, plus a Responsible Person for your market. e-tailize builds that base with you, translates and improves your listings, and puts your brand forward in the terms this kind of channel works with. Whether your brand belongs here, and whether it pays, is what the free exploration call is for.
FeelUnique at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United Kingdom, with shipping to more than 120 countriesLocal versions ran for France, Germany, Norway, the United States and China. |
|---|---|
| Assortment | More than 35,000 beauty productsSkincare, makeup, haircare, fragrance and bath and body carry the range. |
| Audience | Around 1.3 million active customersReported around the Sephora deal in 2021. |
| Seller model | Brands run their own area and ship their own ordersThe concessions marketplace was announced in 2017 on the Mirakl platform. |
| Ownership | Part of Sephora, the beauty house of LVMH, since 2021Sephora completed the purchase in September 2021. |
| Product data | A barcode per item plus complete cosmetic labellingIngredient list, batch code and period after opening are set by cosmetics law. |
| Compliance | A Responsible Person and a notification before first saleGreat Britain uses the SCPN service, the European Union uses CPNP under Regulation 1223/2009. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair FeelUnique with e-tailize.
We read the channel before you spend a euro
Beauty buyers look at brand story, price architecture and clean data. We judge your range against that first, so you know where you stand.
Your brand goes forward prepared
A written brand story, a full data pack and a range that already reads well. That is what we put in front of a beauty channel.
Cosmetic data that holds up
Ingredient lists, warnings, batch codes and attributes live in one PIM and stay identical wherever your products appear.
Listings arrive translated and improved
Titles, bullets and descriptions are rewritten per market on the way in, so every shopper reads something natural.
Beauty returns stay manageable
Stock rules sync, orders route automatically and returns land in the same view. An extra channel costs you no extra person.
The same base, 200+ marketplaces
Everything you prepare for one beauty channel starts the next one. Expanding turns into a decision instead of a project.
Five steps. ~ From range to live.
- 1
Free exploration call
We go through your range, your margins and the markets it can travel to.
✓Range reviewed✓Markets shortlisted✓Numbers on the table - 2
Catalogue into the PIM
Products, variants, images and prices land in one base every channel reads.
✓Products imported✓Images checked✓Variants validated - 3
Make the cosmetic data ready
Ingredient lists, batch data, warnings and attributes get mapped and translated.
✓Ingredients mapped✓Labels complete✓Translations done - 4
We present your brand
We take your case to the channel with our contacts and the story it responds to.
✓Brand story written✓Data pack ready✓Conversation opened - 5
Live and running
Stock, orders and returns run from one screen, and the same base opens the next channel.
✓Stock in sync✓Orders routed✓Next channel chosen
Sell almost anything. Almost.
What fits a beauty assortment like this
Skincare, makeup, haircare, fragrance and bath and body carry the range, and prestige brands set the tone. How complete your product data is decides how far it travels.
What gets checked before anything goes live
Cosmetic claims, restricted ingredients, a missing notification and thin listings are the usual blockers. e-tailize flags them while your catalogue sits in the PIM.
Questions sellers ask about FeelUnique.
What does selling on FeelUnique cost?
No seller rate card is published for this channel, so we quote no percentage and no fee here. Commercial terms in prestige beauty are agreed per brand and depend on your category, your margin and who ships. What we can price is our own side: e-tailize starts at EUR 249 per month and the fee follows the new marketplace revenue we build together.
Do I need barcodes for my beauty products?
Beauty channels work from barcodes, so plan on an EAN or GTIN per sellable item, including every size and shade variant. In the e-tailize PIM you keep barcodes, variants, ingredient lists and images in one record, and that record feeds every next channel too.
What cosmetic compliance applies in the United Kingdom?
A cosmetic product sold in Great Britain needs a Responsible Person based in the United Kingdom, a finished safety report and a notification through the SCPN service before it goes on sale. In the European Union that notification runs through CPNP under Regulation 1223/2009. We map what your range still misses during the call.
Can I sell here as a brand from outside the United Kingdom?
That is most of our work. British shoppers expect English content, British service and a local returns route, and cosmetics law expects a Responsible Person in the market. Our software handles the listings, we organise the rest with you.
Who ships the orders?
On the concessions model a brand runs its own area on the site and fulfils the orders it receives there. e-tailize routes those orders, keeps stock accurate across every channel you run, and puts tracking and returns in one view.
Why go through e-tailize instead of arranging it yourself?
You keep selling under your own brand and your own terms. We bring the contacts, we know what a beauty channel of this kind looks for, and we prepare the case in that language. After that the software does the repetitive part across 200+ marketplaces.
FeelUnique's setup, in plain English.
FeelUnique and every other channel run on one e-tailize program. You pay along with the marketplace revenue we build together, never per product and never per listing. What a beauty channel charges its brands is agreed case by case.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We
get you in.
Book a free exploration call and you hear straight away whether your beauty range belongs on a channel like this and what it could earn. The fee follows the new revenue we create together, so we only win when you win. And after this one, 200+ marketplaces run from the same base.
