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Selling on Blokker

Interested in selling through Blokker Connect? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Blokker?

Selling via Blokker gives you access to more than a million Dutch customers per year and more than 4 million monthly visitors. Blokker has been active in the Netherlands since 1896 and always continues to innovate and reinvest.

Blokker’s marketplace (Blokker Connect) is an online marketplace developed by Nextail, where you as a seller can benefit from their marketing and the millions of customers who visit the website every month.

Advantages of selling via Blokker Connect via e-tailize

  • Present your products to millions of customers and increase your reach
  • Trusted Dutch party
  • Support and service in your own language
  • Good support services (account managers, etc.)
  • Can be linked with software that makes scaling easy
  • Good advertising opportunities

Fully integrate Blokker with your systems

Do you want to manage Blokker Connect and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities;

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Blokker?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request access

A Blokker account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on Blokker Connect.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a few actions to Blokker, among others. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Blokker Connect. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Therefore stable stock synchronization and reliable order forwarding are critical. In addition, you will also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Blokker under control, you will want to expand your number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Blokker. Even more, you have immediately arranged your order management and stock synchronization.

Which categories do you have via Blokker

The main categories in which you can sell via Blokker Connect:

  • Small & large household appliances
  • Luggage, luggage & travel essentials
  • Bathing & sleeping
  • Pet supplies
  • Household & cleaning
  • Personal care
  • Image, sound & photo supplies
  • Living & leisure
  • Toys Cooking &
  • Dining Coffee, tea & espresso
  • Fitness products
  • Barbecues & barbecue accessories
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Blokker terms of service. Below this block you can find some of the conditions Blokker Connect will measure.

The costs & conditions

To sell via Blokker Connect you have to pay a monthly fee of €40. In addition, they charge 6%-15% commission depending on your product category. In addition, Blokker is a closed marketplace. Contact us to help you sell on Blokker.

How to learn to sell through Blokker

There are a number of ways to learn how to sell via Blokker Connect, for example there is an extensive website page with information about selling on Blokker. In addition, there are blogs with useful tips about marketplaces such as Blokker. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.


Blokker is a traditional Dutch marketplace with many opportunities. It is important that you set up your processes properly from the start. So look carefully for a software that can take some of the burdens away. Not only in terms of processes, but also features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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