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Selling on Bricoman

Interested in selling via Bricoman? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Bricoman?

Bricoman is a well-established home improvement and construction supply store that has been in business for many years. They have a wide range of products available on their website and a large customer base, which makes it a great platform for businesses to sell their products on. By listing products on Bricoman, businesses can gain exposure to potential customers who may not have found them otherwise.

Bricoman was founded in France in 1993 and specializes in building materials, home improvement products, and gardening equipment. The company expanded quickly and was eventually acquired by Leroy Merlin in 2000. Bricoman now operates over 150 stores across Europe and has also begun to expand its online presence and focus on sustainable products and technologies.

Advantages of selling on Bricoman via e-tailize

  • Large customer base (1.5 million monthly visitors)
  • Trusted and reputable brand
  • Strong online and offline presence
  • Robust customer service support

Fully integrate Bricoman with your systems

Do you want to manage Bricoman and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Bricoman?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area before making an account with Bricoman. This is a smart move in general, as registering with your Chamber of Commerce ensures the legitimacy of your business.

Step 2
Create account (click button top of page)

Fill out the required information to create an account (see top of page), verify your email address, log in, complete your profile by providing additional information, agree to the terms and conditions of Bricoman’s seller agreement, submit your account for review and wait for Bricoman to review your application and approve your account. Make sure to provide all necessary documents like invoices, legal documents and compliance certificates that Bricoman need to comply with legal requirements.

Step 3
Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to Bricoman. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Bricoman. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Bricoman under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Bricoman. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Bricoman

The main categories in which you can sell through Bricoman:

  • Building & construction materials
  • Power tools
  • Hand tools
  • Garden tools
  • Plumbing
  • Electrical supplies
  • Lighting fixtures
  • Paint & decorating
  • Flooring & tile
  • Doors & windows
  • Locks & security systems
  • Building supplies
  • Heating & ventilation
  • Safety & protection equipment
  • Industrial maintenance
  • Cleaning & sanitation
  • Note that the availability of the categories might vary depending on the country and the store.
The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of Bricoman will determine your performance score.

The costs & conditions

The costs and conditions of selling on Bricoman may vary depending on the country and the store. However, generally, sellers on Bricoman may be charged fees such as:

  • Listing fees: Some fees may apply to list products on the Bricoman marketplace.
  • Selling fees: Bricoman may charge a percentage of the final sale price as a commission for facilitating the sale.
  • Shipping fees: Sellers are typically responsible for paying for shipping and handling costs for products sold on Bricoman.
  • Payment processing fees: Fees may apply for processing payments made through Bricoman.

Sellers on Bricoman also need to comply with Bricoman’s policies, procedures and guidelines including:

  • providing accurate and detailed information about the products being sold
  • Providing good quality images and videos of the products
  • Dispatching orders in a timely manner
  • Maintaining inventory
  • Complying with legal requirements
  • Providing good customer service
  • Being responsive to customer inquiries and complaints

It is important to check the exact costs and conditions of selling on Bricoman by visiting their website and contacting the customer service.

How to learn to sell through Bricoman

Learning to sell through Bricoman involves several steps, and the process can be broken down into the following steps:

  1. Research: Before you start selling on Bricoman, research the platform to understand how it works, the fees, and the types of products that sell well.
  2. Understand the seller requirements: Make sure you understand the seller requirements and guidelines for Bricoman, including legal and compliance requirements, policies, and procedures.
  3. Create your seller account: Once you have a clear understanding of the platform and its requirements, create a seller account on Bricoman.
  4. Setting up your shop: Once your account is approved, set up your shop by creating product listings, setting prices, and shipping options.
  5. Optimize your listings: Make sure your product listings are optimized with high-quality images, detailed descriptions, and accurate product information.
  6. Analyze sales data: Once you start selling, analyze your sales data to understand which products are selling well, and which are not.
  7. Continuous improvement: Continuously work on improving your product listings, customer service, and sales strategies to increase sales and customer satisfaction.
  8. Learn from mistakes: Be open to learning from mistakes and make adjustments as needed.
  9. Utilize Bricoman’s resources: take advantage of the resources provided by Bricoman such as tutorials, customer service and webinars to help you improve your selling skills
  10. Read customer’s feedback: read customer’s feedback and try to implement what they say in your business
  11. Keep up-to-date with Bricoman’s updates: Keep an eye on Bricoman’s updates and make changes in accordance.

We regularly post selling guides and much more marketplace related work on the e-tailize blog if you’re interested. The e-tailize platform is build around the above principles, make sure to check out our platform if you’d like to improve!


In conclusion, Bricoman is a great marketplace for sellers to list and sell their products. It offers a wide range of categories, easy to use platform, competitive pricing, and robust customer service support. To sell on Bricoman, sellers need to research and understand the platform’s requirements and policies, create a seller account, optimize their listings, analyze sales data, and continuously improve their product listings, customer service, and sales strategies.

It’s important to keep an eye on Bricoman’s updates and implement changes accordingly. However, costs and fees associated with selling on Bricoman should be kept in mind as they may vary depending on the country and store, contact us if you need more information.

Need more information?

Contact me!

Ricardo Rubino
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