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Selling on Leroy Merlin

Interested in selling through Leroy Merlin? Then you’ve come to the right place. In the table of contents below you can see what we will cover in this article.

Why sell through Leroy Merlin?

Leroy Merlin (Adeo Group) is a company that has more than 100,000 employees, 500 million customers and 800 stores worldwide. The company, which started in France and has its headquarters there, achieves more than 20 million online visitors per month in France.

Leroy Merlin sells products in six main categories: DIY, Building, Gardening, Plumbing, Renewable Energy and Interior Decoration.


Advantages of selling through Leroy Merlin via e-tailize

  • Present your products to 30+ million monthly visitors
  • Available in France and Italy
  • Fulfillment possible through partners
  • B2B marketplace available bricoman.fr
  • Can be linked with software that makes scaling easy
  • Available as a mobile app


Fully integrate Leroy Merlin with your systems

Do you want to manage Leroy Merlin and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Leroy Merlin?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Activate account

Create an account and fill in all the basic information. Need help? We can help you create an account.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to, among others, Leroy Merlin. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Leroy Merlin. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaceswebshop(s)fulfillment parties, and the PIM system.

Scaling | When you have Leroy Merlin under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Leroy Merlin. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Leroy Merlin

The main categories in which you can sell through Leroy Merlin:

  • Decoration and lighting
  • Bathroom
  • Heating and plumbing
  • Terrace and garden
  • Tiles, parquet and soft flooring
  • Carpentry
  • Storage and dressing room
  • Kitchen
  • Painting and drugstore
  • Construction materials
  • Electricity and home automation
  • Tools
  • Hardware
  • Furniture
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Leroy Merlin terms of service. Below this block you can find some of the conditions Leroy Merlin will measure.


The costs & conditions

Leroy Merlin charges a fixed monthly fee. In addition, they charge a commission based on the product category in which you sell. As a seller, you can expect a payout every 10 days. The terms and conditions for selling on the Leroy Merlin marketplace can be found here.

Leroy Merlin has drawn up standard requirements – both commercial and operational – that you must meet as a seller. As a seller, for example, you must adhere to a delivery reliability of 98% and you must also submit a physically enclosed return form for free return.

How to learn to sell through Leroy Merlin

There are a number of ways to learn how to sell through Leroy Merlin. There are blogs with useful tips about marketplaces such as Leroy Merlin. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This allows you to manage quickly and efficiently on ‘Actionable Metrics‘.

Conclusion

Leroy Merlin is the marketplace in France for reaching consumers interested in DIY related products. It is important that you set up your processes properly from the start.

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