Selling on Leroy Merlin.
Leroy Merlin is where France shops for the house it is working on, from a leaking tap to a whole terrace. e-tailize builds your case here, then runs catalogue, French content, stock and orders.
- Range matched to the 13 product families
- Catalogue imported and written in French
- Category attributes and specifications filled
- Stock and orders in sync
- Offers live on Leroy Merlin
How do you start selling on Leroy Merlin?
Leroy Merlin runs its French marketplace on Mirakl technology and sells to shoppers working on their home. Sellers are registered companies in the home sector, publish French product content per family, and handle delivery, service and returns themselves. e-tailize prepares and presents your case, then runs the work: catalogue, translation, listing quality, stock and orders, ready for 200+ marketplaces.
Leroy Merlin at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, on leroymerlin.frLeroy Merlin reports 19.2 million unique visitors a month on its site. |
|---|---|
| Platform | Mirakl marketplace technology, live since December 2020Leroy Merlin belongs to the Adeo group, which runs marketplaces beyond France too. |
| Subscription | EUR 39 excluding VAT per month, no lock inStated on the Leroy Merlin merchant page as the cost of joining. |
| Commission | A rate per category, agreed when your account opensNo public rate card exists, so we quote no percentage. |
| Assortment | 13 product families, from tools to heating and plumbing |
| Fulfilment | You deliver, and you answer for service and after salesReturns and customer questions sit with the seller, not the stores. |
| Seller profile | A registered company in the home sector, on the quality charterPerformance against the service standards decides how long an account runs. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair Leroy Merlin with e-tailize.
We know what this channel looks for
Leroy Merlin buys for projects, not for impulse. We read your range through that lens and pitch your brand on the points that count.
French listings without a translation project
Titles, specifications and attributes are translated and sharpened on the way in, so an offer reads as if written in Lille.
Technical data that holds up
A radiator, a tile or a drill sells on dimensions, wattage, materials and compliance papers. One PIM keeps those fields filled per family.
Delivery promises you can keep
Service and after sales stay with you here, so order routing and tracking have to be tight. Both run through one operating layer.
Heavy items handled sensibly
Home improvement means pallets, long lengths and fragile ceramics. Shipping rules per product type are set once and apply everywhere.
One base, 200+ marketplaces
The catalogue you prepare here starts the next channel. Expanding becomes a decision instead of a project.
Five steps. ~ One managed channel.
- 1
We build and present your case
In the free exploration call we weigh range, margins and logistics, then present your brand in the terms this channel judges on.
✓Range reviewed✓Case built✓Channel fit judged - 2
Import your catalogue
Products, variants, images and prices land in the PIM, the base for this channel and every one after it.
✓Products imported✓Images loaded✓Variants validated - 3
Make your data ready for France
Content goes into French, products join the right family, and attributes and specifications get filled.
✓Content in French✓Family matched✓Attributes filled - 4
Go live and sell
Publish your offers and run stock, orders, tracking and returns from one screen.
✓Offers live✓Stock in sync✓Orders routed - 5
Grow into the next channel
Watch results and margin per channel, then take the base further.
✓Dashboard set up✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits on Leroy Merlin
The marketplace is organised in 13 families around the home, from terrace and garden, tools, bathroom and kitchen to joinery, hardware, flooring, decoration, paint, electrical and heating.
What to sort out before you publish
Thin offers do not survive here. Check French copy, specifications, compliance papers and safety data first, and settle the shipping method for anything heavy, long or fragile.
Questions sellers ask about Leroy Merlin.
What does selling on Leroy Merlin cost?
Leroy Merlin states a marketplace subscription of EUR 39 excluding VAT per month, with no lock in, and a commission that depends on your category and is agreed when your account is opened. No public rate card per category exists, so we quote no percentage here. The e-tailize program sits on top, from EUR 249 per month, the fee following the new marketplace revenue.
Who can sell on Leroy Merlin?
It is aimed at companies in the home sector: brands, manufacturers, craft businesses and merchants with a registered legal entity and a range that belongs in a house. Sellers sign the quality charter and the service standards. Whether your brand gets in here is what the free exploration call is for.
Who delivers the orders and handles returns?
You do. Here the merchant carries delivery, service and after sales, so a slow reply or a missing tracking code shows up in your scores. e-tailize routes orders, tracking and returns through one screen, which keeps that promise workable as volume grows.
What product data does Leroy Merlin expect?
French content, the product matched to one of the 13 families, and the attributes belonging to that family. Building and garden ranges lean hard on dimensions, materials, power and compliance documents. The e-tailize PIM keeps those fields in one place, so the article stays complete on the next channel.
Can I sell on Leroy Merlin from outside France?
The requirements are about your setup rather than your postcode: a registered company, French product content, French speaking service and a delivery promise you can hold. Our software translates and improves your offers on the way in. What that means for your range comes out of the free call.
Why go through e-tailize instead of arranging it yourself?
You always sell under your own merchant account. We know what this channel looks for and present your brand in those terms, then the software takes over: catalogue, translation, listing quality, stock and orders. We promise no entry anywhere. The fee follows the new revenue, so we only win when you win.
Leroy Merlin's setup, in plain English.
One e-tailize program covers Leroy Merlin and every other channel. You pay along with the marketplace revenue we build together, never per product. Subscription and category commission stay between you and the marketplace.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on Leroy Merlin.
Book a free exploration call: you see where your range has potential in French home improvement and what it could earn. The fee follows the new revenue, so we only win when you win. After this one? Another 200+ marketplaces.
