Selling on Bricomarché.
Bricomarché is the DIY, construction, garden, decoration and pet banner of the Groupement Les Mousquetaires, and since 2021 partner offers sit in the same catalogue as its own range. We know what a channel like this weighs, and the software runs catalogue, translation, listing quality, stock and orders from one place.

- Range matched to the Bricomarché aisles
- Catalogue imported into the PIM
- GTIN codes and category attributes mapped
- French content and compliance files checked
- Stock and orders in sync
How do you start selling on Bricomarché?
Bricomarché sells DIY, construction, garden, decoration and pet products, and partner merchants sit in the same catalogue as its own range. You need a registered business, a GTIN per item, complete category attributes and French content, and you ship the order and answer the buyer. We prepare and present your case, then the software runs catalogue, translation, stock and orders from one place.
Bricomarché at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, on bricomarche.comThe banner counts 777 stores, 492 of them in France, plus Poland and Portugal. |
|---|---|
| Range | DIY, construction, garden, decoration and petFive areas the chain built on since 1979. |
| Cost to sell | Set in your seller contract, no public rate cardPublic guides contradict each other, so we work from your written terms. |
| Fulfilment | The partner merchant ships the orderDelivery time shows on the basket page, and the merchant sets the return procedure. |
| Product data | A GTIN per item, category attributes and compliance filesAn item without a GTIN comes back invalid, and technical ranges need specifications. |
| Business | A SIRET number in France or the equivalent status abroadFor European merchants the customer service is handled in French. |
| Integration | Through the Mirakl platform, managed by e-tailizeCatalogue, translation, stock and orders from one place. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair Bricomarché with e-tailize.
Shoppers who arrive with a project
People land here for a bathroom, a fence or a garden job, not for a browse. That intent rewards a complete listing more than a low price.
We present your range in the terms this channel uses
Depth in one aisle, technical data that holds up, a delivery promise you keep. We know how that reads here, and write your case that way.
French listings without a translation project
Titles, specifications and bullets go in translated and improved, so the shopper reads French and so does the service on European orders.
Building materials and garden lines stay honest
Stock rules run through one layer, so a pallet line and a fast moving tool never oversell each other.
You ship it, we keep it visible
You deliver and settle the return, so orders, tracking and returns stay in one view, not a second portal.
The same base, 200+ marketplaces
What you prepared for a French DIY catalogue starts the next channel. Expanding turns into a choice, not a project.
Five steps. From first call to first order.
- 1
We prepare and present your case
On the free exploration call we go through range and numbers, then put your brand forward in the terms this channel uses.
✓Range reviewed✓Case written✓Brand presented - 2
Your catalogue lands in the PIM
Products, variants, images and prices come in once and become the base for every channel.
✓Products imported✓Images loaded✓Variants validated - 3
Make the data channel ready
GTIN codes, attributes, specifications and compliance files get filled and checked, in French.
✓GTIN complete✓Attributes filled✓French content ready - 4
Go live and sell
Listings publish, stock stays in sync and every order routes to your own shipping and service.
✓Listings live✓Stock in sync✓Orders routed - 5
Grow into the next channel
You see per channel what sells and earns, then take the base further.
✓Dashboard live✓Margin checked✓Next channel picked
Sell almost anything. Almost.
What fits these aisles
The catalogue is built around DIY, construction, gardening, decoration and pet, so tools, materials, plumbing, paint and garden lines land where the buyer already looks.
What gets checked before a listing goes live
An item without a GTIN comes back invalid, and a technical product without its specifications or compliance file has no place in a build catalogue.
Questions sellers ask about Bricomarché.
What does selling on Bricomarché cost?
There is no public seller rate card, and the guides that quote one contradict each other, so we put no figure here. A channel of this type charges a commission per sale, sometimes with a recurring amount beside it, and your terms arrive in writing before you commit. The e-tailize program starts at EUR 249 per month, the fee following your new revenue.
Do I need an EAN or GTIN for every product?
Yes. The GTIN is a required field in the feed, and an item without one comes back invalid. In the e-tailize PIM your codes, attributes and specifications live in one place, so a range clears the checks in one go.
Who ships the order and settles the returns?
The partner merchant does both. Delivery time is shown on the basket page, and the merchant explains how an exchange or refund runs. e-tailize routes orders, tracking and returns into one screen, so nobody watches a second portal all day.
Does everything need to be in French?
Plan for it. The catalogue is read in French, and European merchants handle the customer service in French too. Our software translates and improves titles, bullets and specifications on the way in, and we cover the service side with you first.
Can I sell on Bricomarché from outside France?
What is asked is a SIRET number or the equivalent legal status in your own country, plus service in French. Whether your brand gets in here, and whether the aisle is worth your time, is exactly what the free exploration call is for.
Why run this through e-tailize?
Because the work is not the connection, it is everything around it. We prepare and present your case, then the software handles catalogue, translation, listing quality, stock and orders. The base then carries to 200+ other marketplaces.
Bricomarché's setup, in plain English.
One e-tailize program covers this channel and every other one you run. You pay along with the marketplace revenue we build together, never per product, so a wide catalogue costs nothing extra. What Bricomarché itself takes is set in your seller contract.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Bricomarché.
Book a free exploration call and you will know within the hour whether this French DIY audience fits your range and what it could earn. The fee follows the new revenue, so we only win when you win.

