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Selling on Bricomarché

Interested in selling via Bricomarché? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Bricomarché?

Bricomarché is a French home improvement retailer that offers a platform for sellers to showcase their products. The company was founded in 1979 and has since grown to become a leading player in the DIY market. Bricomarché provides a wide range of products, from building materials to home decor, making it an ideal platform for sellers looking to reach a diverse customer base. With its strong reputation and extensive network, Bricomarché offers a great opportunity for sellers to expand their reach and grow their business.

Advantages of selling on Bricomarché via e-tailize

  • Wide range of products available
  • Competitive pricing and promotions
  • Strong brand recognition in France
  • Access to a large customer base
  • Support from a well-established retailer
  • Convenient online and in-store sales channels

Fully integrate Bricomarché with your systems

Do you want to manage Bricomarché and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Bricomarché
Step 1
Register Your Business

To sell on Bricomarché, you need to have a registered business. Make sure you have all the necessary legal documents and information before proceeding.

Step 2
Create an Account on Bricomarché

Once you have a registered business, create an account on Bricomarché. This will allow you to access their marketplace and start selling your products.

Step 3
Create an e-tailize Account

To manage your products and sales on Bricomarché, you need to create an e-tailize account. This will allow you to upload your products and track your sales.

Step 4
Upload Your Products with e-tailize

Using e-tailize, upload all your products to Bricomarché and any other marketplaces you want to sell on. This will ensure that your products are visible to potential customers.

Step 5
Optimize and Monetize with e-tailize

Use the ‘Analyze’ and ‘Advertize’ modules from e-tailize to optimize your product listings and increase sales. This will help you monetize your sales on Bricomarché and other marketplaces.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Bricomarché. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Bricomarché under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Bricomarché. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Bricomarché:

Bricomarché is a hardware store and typically sells products related to home improvement, construction, gardening, and DIY projects. Some of the main categories that may be available on Bricomarché include:

  • Building materials: lumber, cement, drywall, insulation, roofing materials, etc.
  • Tools: hand tools, power tools, tool storage, etc.
  • Plumbing and electrical supplies: pipes, fittings, wiring, fixtures, etc.
  • Paint and decorating supplies: paint, wallpaper, brushes, rollers, etc.
  • Garden and outdoor supplies: plants, lawn care products, outdoor furniture, etc.
  • Home improvement and renovation products: flooring, lighting, kitchen and bathroom fixtures, etc.
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Bricomarché terms of service. Below this block you can find some of the conditions Bricomarché will look at.

The costs & conditions

As a seller on Bricomarché, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Bricomarché, such as listing fees or advertising fees. It is important to carefully review the fee structure before listing your products on the platform to ensure that you understand the costs involved.

Selling conditions on Bricomarché:

  • Returns: Bricomarché offers a 14-day return policy for customers, which means that you may receive returns from customers up to 14 days after the sale.
  • Delivered on time percentage: Bricomarché expects sellers to maintain a high level of on-time delivery, with a target of 95% or higher.
  • Customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: Bricomarché requires sellers to ship orders within 2 business days of receiving the order, and to provide tracking information to the customer.
  • Product descriptions: Sellers are responsible for providing accurate and detailed product descriptions, including information about the condition of the product and any defects or issues.

How to learn to sell on Bricomarché

Here are some general tips that may help:

  1. Research the Bricomarché marketplace and its target audience. Understand what products are in demand and what types of customers are likely to shop there.
  2. Create a seller account on Bricomarché and familiarize yourself with the platform’s policies, fees, and features.
  3. Optimize your product listings with high-quality images, detailed descriptions, and competitive pricing.
  4. Use social media and other marketing channels to drive traffic to your Bricomarché store and promote your products.
  5. Provide excellent customer service and respond promptly to inquiries and feedback.
  6. Continuously monitor your sales and adjust your strategies as needed to improve your performance on the platform.
  7. Consider joining Bricomarché’s seller community or attending events and workshops to network with other sellers and learn from their experiences.


In conclusion, selling on Bricomarché can be a great opportunity for sellers looking to expand their reach and grow their business. With its wide range of products, competitive pricing, and strong brand recognition in France, Bricomarché offers access to a large customer base and support from a well-established retailer. However, there may be challenges such as the need for knowledge, errors, and scaling. That’s where e-tailize can help by providing a centralized platform for managing multiple marketplaces, optimizing product listings, and analyzing performance. To succeed on Bricomarché, sellers should research the marketplace, optimize their product listings, provide excellent customer service, and continuously monitor their sales and adjust their strategies as needed.

Need more information?

Contact me!

Roy Beekman
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