Selling on Fnac.
Fnac built its name on culture and technology, and sells partner products next to its own range in France and Belgium. e-tailize prepares and presents your brand, then runs catalogue, translation, stock and orders from one place.
- Connected to Fnac
- Catalogue imported
- EAN matching resolved
- Titles translated for the local site
- Stock and orders in sync
How do you start selling on Fnac?
Fnac runs a marketplace next to its own retail range, on its French and Belgian sites, and the group also operates in Spain, Portugal and Switzerland. You need a registered company, an EAN or GTIN per item and listings in the local language. e-tailize prepares and presents your brand, then connects your catalogue once and keeps stock and orders in sync, ready for 200+ marketplaces.
Fnac at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France and Belgium27 million qualified buyers a month, and more than 3.000 active sellers. |
|---|---|
| Commission | 7% to 15% per saleSet by category and condition: new, refurbished or used. |
| Per order costs | €0,99 payment fee per order, €2 per customer returnReturn shipping is on you when you ship yourself. |
| Subscription | A monthly professional seller subscription appliesPublished amounts differ per source, so we confirm the current rate with you. The seller pages state no commitment and no cancellation fee. |
| Fulfilment | Ship yourself, or Fulfillment by WeavennWeavenn is the logistics venture of Fnac Darty and CEVA Logistics. |
| Product data | An EAN or GTIN per item, content in the local languageBooks map on ISBN. Complete titles, images and specifications drive visibility. |
| Connection | Through the official Fnac seller API, managed by e-tailizeProducts, prices, orders and messages over one connection. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair Fnac with e-tailize.
We know what this channel looks for
Almost half of marketplace revenue here sits in technical products, another quarter in home appliances. We put your range in the terms this buyer reads.
The barcode decides where your offer lands
Fnac matches on EAN or GTIN, books on ISBN. Get the identifier wrong and your offer sits on the wrong page, or on none. Our catalogue keeps those numbers clean.
Written for the site it lands on
Titles, descriptions and specifications are translated and improved on the way out, so a French shopper never reads a listing built for another country.
Returns come back to you
A buyer has 14 days to withdraw and every return carries a processing fee. Clean order data keeps that predictable.
Your warehouse or theirs
Ship the orders yourself, or hand part of the range to Fulfillment by Weavenn. Orders route through e-tailize either way.
One base, 200+ marketplaces
What you build for Fnac is the starting point for the next culture or tech channel. Expanding becomes a decision, not a project.
Five steps. ~ A few minutes.
- 1
We prepare and present your brand
You share the range and the margins, we build the case and take it over.
✓Range reviewed✓Case built✓Case presented - 2
Import your catalogue
Your products land in the PIM, the base for every channel after.
✓Products imported✓Images loaded✓Variants recognised - 3
Meet the data rules
Identifiers, attributes and translated content are checked before anything moves.
✓Identifiers resolved✓Attributes filled✓Preview checked - 4
Go live and sell
Offers publish, and stock, orders and messages run from one screen.
✓Offers live✓Stock in sync✓Orders arriving - 5
Take the base further
Read what sells and where the margin sits, then reuse the catalogue.
✓Numbers read✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits on Fnac
The revenue mix tells the story: 49% technical products, 24% home appliances, 13% editorial products such as books and music, 14% other. Refurbished and used carry their own rates.
What gets checked first
An offer stalls when the data behind it is thin. Missing barcodes, empty attributes, a category that does not fit the item and slow dispatch are the usual reasons.
Questions sellers ask about Fnac.
What does selling on Fnac cost?
Fnac charges 7% to 15% commission per sale, set by category and by the condition of the item, plus a €0,99 payment fee per order and €2 for each customer return. Worked example: a €120 item at 12% means €14,40 commission and €0,99 in fees, so €15,39 in total. A monthly seller subscription applies on top; published amounts differ per source, so we confirm the current rate with you. The e-tailize program starts at €249 monthly.
Do I need an EAN to sell on Fnac?
Yes. Offers are matched on EAN or GTIN, and books on their ISBN. If part of your range carries no barcode, that gets resolved with Fnac first. In the e-tailize PIM identifiers, attributes and translations live in one place, so an offer passes first time.
Which countries can I reach through Fnac?
The marketplace runs on the French and Belgian sites, and the group also operates in Spain, Portugal and Switzerland. Together these marketplaces report 27 million qualified buyers a month. You decide which sites open, and e-tailize adapts your listings per site.
Who ships the order and who handles the return?
You ship yourself, or you place the range with Fulfillment by Weavenn, the logistics venture of Fnac Darty and CEVA Logistics. Buyers have 14 days to withdraw, counted from the last item received, and €2 in processing costs applies per return.
Does my content have to be in French?
Your listings read in the language of the site they appear on, so French for the main marketplace. Titles, descriptions and specifications all count: complete data drives visibility. e-tailize translates and improves them from one record.
How quickly can my offers be live?
The technical connection takes minutes. Your product data sets the pace after that: with resolved identifiers, translated content and full specifications, offers go out right after mapping and appear once they clear the checks.
Why go through e-tailize?
Whether your brand gets in here, and whether it is worth it, is exactly what the free exploration call is for. We know what this channel looks for and present you in those terms; the software then takes catalogue, translation, stock and orders.
Fnac's setup, in plain English.
Fnac and every other channel run through one e-tailize program. You pay along with the marketplace revenue we build together, not per product. Fnac itself charges commission per sale, a payment fee per order and a monthly subscription.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Fnac.
Book a free exploration call: we go through your range, the commission bands and what this channel realistically returns. The fee follows the new revenue we create together, so we only win when you win. After Fnac, 200+ marketplaces wait.
